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For Companies At a Glance
- Tasks: Lead trade marketing strategies and execute campaigns for top UK retailers.
- Company: Join Ulike, a leading brand in high-end beauty devices, dedicated to home self-care.
- Benefits: Enjoy flexible working arrangements, competitive salary, and performance-based bonuses.
- Why this job: Be part of a dynamic team driving innovation in the beauty industry with real impact.
- Qualifications: 5+ years in trade marketing, preferably in beauty or consumer electronics, with strong negotiation skills.
- Other info: Opportunity to work remotely and engage in exciting events like Beauty Expo London.
The predicted salary is between 36000 - 60000 £ per year.
Location: London/Remote (UK)
Reports To: Business Director
About the Ulike
Ulike Group is a leading international brand in the at-home high-end beauty device sector, offering consumers a safe, effective and convenient self-care experience. Founded in 2013, we have been dedicated to bringing the beauty salon experience to your home, and we remain committed to this mission.
Key Responsibilities
- Trade Marketing Strategy & Execution
- Plan and manage the promotional calendar for key UK retailers (e.g., Boots, Argos, Sephora UK, department stores).
- Optimize in-store advertising resources (POS displays, demo units, shelf placement) to maximize visibility.
- Wholesaler & Retailer Campaigns
- Develop and execute B2B trade promotions for large-scale distributors and wholesalers.
- Design BA (Beauty Advisor) training programs and incentive schemes for new product launches.
- In-Store & Outdoor Marketing
- Lead merchandising strategies (window displays, counter layouts) to enhance brand presence.
- Conceptualize and implement OOH (out-of-home) advertising (billboards, transit ads) in high-traffic areas.
- Experiential Marketing
- Organize trade shows and pop-up events (e.g., Beauty Expo London) to drive B2B and consumer engagement.
Requirements
- 5+ years in trade marketing, preferably in beauty/consumer electronics with UK retailer experience (Boots, Currys, etc.).
- Proven track record in managing in-store activations, BA programs, and OOH campaigns.
- Strong negotiation skills with wholesalers and retailers.
- Data-driven mindset (ROI analysis, sell-through rates).
- Native-level English; ability to localize global campaigns for UK audiences.
What We Offer:
- Dynamic and creative work within an international high-tech group.
- Opportunities for professional growth and innovation.
- Competitive salary with a performance-based bonus.
- Flexible working arrangements and potential for expanding career development.
Marketing Manager employer: Ulike Global
Contact Detail:
Ulike Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the beauty and consumer electronics sectors. Attend industry events, trade shows, and local meetups to connect with potential colleagues and learn about the latest trends in trade marketing.
✨Tip Number 2
Familiarise yourself with the key UK retailers mentioned in the job description, such as Boots and Sephora. Understanding their marketing strategies and customer demographics will help you tailor your approach during interviews.
✨Tip Number 3
Showcase your experience with data-driven marketing by preparing examples of how you've used ROI analysis and sell-through rates to inform your campaigns. This will demonstrate your analytical skills and ability to drive results.
✨Tip Number 4
Prepare to discuss your negotiation skills with wholesalers and retailers. Think of specific instances where you've successfully negotiated terms or improved partnerships, as this is a crucial aspect of the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, especially within the beauty or consumer electronics sectors. Emphasise your achievements with UK retailers and any specific campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the responsibilities outlined in the job description. Mention specific examples of successful campaigns or strategies you've implemented in the past.
Showcase Your Data Skills: Since the role requires a data-driven mindset, include examples of how you've used data to inform marketing decisions. Highlight any experience with ROI analysis or sell-through rates to demonstrate your analytical capabilities.
Research Ulike Group: Familiarise yourself with Ulike Group's products and their market positioning. Understanding their brand values and mission will help you tailor your application and show that you're genuinely interested in contributing to their success.
How to prepare for a job interview at Ulike Global
✨Know Your Trade Marketing
Make sure you have a solid understanding of trade marketing strategies, especially in the beauty sector. Be prepared to discuss your previous experiences with promotional calendars and in-store activations, as this will show your expertise in managing campaigns effectively.
✨Showcase Your Negotiation Skills
Since strong negotiation skills are crucial for this role, think of specific examples where you've successfully negotiated with retailers or wholesalers. Highlighting these experiences will demonstrate your capability to manage relationships and drive results.
✨Be Data-Driven
Prepare to discuss how you've used data to inform your marketing decisions in the past. Whether it's ROI analysis or sell-through rates, showcasing your analytical mindset will resonate well with the interviewers, as they value a data-driven approach.
✨Engage with Experiential Marketing
Familiarise yourself with experiential marketing concepts, especially related to trade shows and pop-up events. Be ready to share ideas on how you would enhance brand presence through innovative merchandising strategies and OOH advertising.
