At a Glance
- Tasks: Lead a dynamic marketing team to drive innovative campaigns and brand growth.
- Company: Join UKTV, a leader in the media and entertainment industry.
- Benefits: Enjoy hybrid working, competitive salary, and a culture of creativity.
- Other info: Embrace diversity and inclusion in a collaborative work environment.
- Why this job: Shape the future of marketing while making a real impact in the entertainment sector.
- Qualifications: Proven leadership in marketing with a focus on data-driven strategies.
The predicted salary is between 43200 - 72000 £ per year.
The Marcomms team is responsible for advancing UKTV's growth and popularity, building its brands, driving audience growth and enhancing our reputation. The wider Marketing & Communications department is comprised of 5 teams - Marketing, Creative Services, Social & Online, Media Planning, and Consumer Communications.
The Marketing team are the primary brand guardians in the business, leading all marcomms strategy, brand positioning and devising & implementing effective, efficient and innovative marketing strategies & plans for UKTV's flagship programmes and portfolio of brands across VOD, Fast and Linear TV channels. With multiple brands and show launches, the Marcomms team juggle the development & delivery of numerous campaigns, leveraging c.GBP 60m of the network's own airtime, as well as other owned, earned and paid media.
A senior leader within the Marcomms Leadership Team, acting as a strategic deputy to the CMO when required, and driving enterprise-wide marketing transformation. This role leads the evolution of UKTV's marketing function, translating business objectives into measurable outcomes, shaping company-wide strategy, and influencing executive decision-making. Constantly curious, this person drives transformation, assessing industry, technology and function changes, translating this into an evolved strategy for the business and development for their team. A champion of high-performance culture, this leader inspires and develops their talent while overseeing resource allocation and budgetary planning to maximise ROI and exceed company targets.
What we would like you to bring to the role....key experience, knowledge, skills & personal qualities
- Extensive experience in creating & implementing a long-term vision & strategy, linked to business goals
- Extensive experience of leading a high performing department/team, providing them with clear strategic vision and setting stretching and motivating goals which deliver against company objectives
- Proven expertise in scaling B2C companies in fast-growing digital industries
- Experience of driving an audience centric marketing approach, built on use of data and analytics
- Demonstrated ability to link marketing activity to financial outcomes
- Proven expertise at stakeholder management and influence across both peers and senior board level, driving business-wide initiatives
- Experience of creating enhanced Customer Engagement and Performance Marketing Programmes, which drive customer acquisition, retention, and lifetime value, striking a balance between short & long term
- In depth experience of applying research and data insights to develop strategy to maximize ROI
- Demonstrable track record of driving creative excellence and raising the bar on creative standards
- Experience in leading cross-functional teams
- Experience leading organisational change within marketing functions, including upskilling teams, driving innovation & transformation and evolving structures.
- Track record of horizon scanning and adapting marketing strategy to emerging trends and technologies, including AI
- Deep understanding of the media, entertainment, or streaming landscape or a similarly fast-evolving consumer sector
Skills & personal qualities
- A natural leader with strong strategic ability & vision. You'll set the direction & drive performance of the team.
- Strong analytical mindset, with the ability to translate data into actionable marketing insights
- Exceptional communication skills, track record of delivering board papers & presentations, leaning into rigorous debate.
- Someone who can drive change and constantly adapt to evolving & uncertain business / market dynamics.
- Strong stakeholder management and communication skills, with the ability to influence across functions
- A fan of television & content
What you will get to work on....key outputs and responsibilities of the role
- Lead a high performing team, providing them with clear goals and direction. Work to inspire, empower, motivate, and develop them, fostering an inclusive environment where they can perform at their best
- Define and evolve the long-term marketing vision and strategy in alignment with UKTV's business goals, ensuring agility in response to market shifts and digital transformation
- Act as a strategic advisor to the CMO and other executive leaders, helping to shape enterprise-wide strategic direction, influencing board-level decisions and long-term growth planning beyond marketing
- Driving transformation across the marketing ecosystem, working with the CMO to embed AI/tools to improve the efficiency and effectiveness of the department
- Deputising for the CMO in executive forums and external events
- Lead the team in the strategic and creative development of all UKTV brands
- Drive creative excellence, create an environment for creative bravery, leading the team in developing award winning, innovative campaigns
- Work with the Marketing Leadership Team to deliver cross functional solutions
- Work closely with the data and insight teams to ensure strategy is data driven and audience led to maximize ROI and scale high-impact initiatives
- Align marketing efforts with key stakeholders from multi-discipline teams to ensure seamless execution of initiatives
- Ensure the appropriate marketing resources, budgets, processes and systems are in place to efficiently & effectively deliver against business objectives and enable robust tracking, measurement & evaluation
- Represent UKTV at industry events, forums, and with external partners to elevate brand reputation and thought leadership, particularly around digital transformation, AI and creative excellence
- Own marketing commercial performance metrics across customer lifecycle
- Marketing governance and risk mitigation
- Champion a high-performance culture, embedding future-ready capabilities and succession planning
- Identify future capability needs (e.g. AI, data, automation) and embed them into team culture and operations
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You'll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
General Manager (Marketing) in London employer: UKTV
UKTV is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the entertainment industry. With a strong emphasis on employee growth and development, you will have access to unique opportunities to lead a talented team and shape the future of social media strategy in a vibrant location. Join us to be part of a forward-thinking company that values creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager (Marketing) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UKTV and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UKTV are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UKTV on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UKTV. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace General Manager (Marketing) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UKTV. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UKTV:Show us that you’ve done your homework! In your application, briefly mention what you admire about UKTV’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UKTV
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UKTV will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UKTV, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
