General Manager (Marketing)

The Marcomms team is responsible for advancing UKTV's growth and popularity, building its brands, driving audience growth and enhancing our reputation. The wider Marketing & Communications department is comprised of 5 teams - Marketing, Creative Services, Social & Online, Media Planning, and Consumer Communications.

The Marketing team are the primary brand guardians in the business, leading all marcomms strategy, brand positioning and devising & implementing effective, efficient and innovative marketing strategies & plans for UKTV's flagship programmes and portfolio of brands across VOD, Fast and Linear TV channels. With multiple brands and show launches, the Marcomms team juggle the development & delivery of numerous campaigns, leveraging c.GBP 60m of the network's own airtime, as well as other owned, earned and paid media.

A senior leader within the Marcomms Leadership Team, acting as a strategic deputy to the CMO when required, and driving enterprise-wide marketing transformation. This role leads the evolution of UKTV's marketing function, translating business objectives into measurable outcomes, shaping company-wide strategy, and influencing executive decision-making. Constantly curious, this person drives transformation, assessing industry, technology and function changes, translating this into an evolved strategy for the business and development for their team. A champion of high-performance culture, this leader inspires and develops their talent while overseeing resource allocation and budgetary planning to maximise ROI and exceed company targets.

What we would like you to bring to the role....key experience, knowledge, skills & personal qualities

• Extensive experience in creating & implementing a long-term vision & strategy, linked to business goals
• Extensive experience of leading a high performing department/team, providing them with clear strategic vision and setting stretching and motivating goals which deliver against company objectives
• Proven expertise in scaling B2C companies in fast-growing digital industries
• Experience of driving an audience centric marketing approach, built on use of data and analytics
• Demonstrated ability to link marketing activity to financial outcomes
• Proven expertise at stakeholder management and influence across both peers and senior board level, driving business-wide initiatives
• Experience of creating enhanced Customer Engagement and Performance Marketing Programmes, which drive customer acquisition, retention, and lifetime value, striking a balance between short & long term
• In depth experience of applying research and data insights to develop strategy to maximize ROI
• Demonstrable track record of driving creative excellence and raising the bar on creative standards
• Experience in leading cross-functional teams
• Experience leading organisational change within marketing functions, including upskilling teams, driving innovation & transformation and evolving structures.
• Track record of horizon scanning and adapting marketing strategy to emerging trends and technologies, including AI
• Deep understanding of the media, entertainment, or streaming landscape or a similarly fast-evolving consumer sector

Skills & personal qualities

• A natural leader with strong strategic ability & vision. You'll set the direction & drive performance of the team.
• Strong analytical mindset, with the ability to translate data into actionable marketing insights
• Exceptional communication skills, track record of delivering board papers & presentations, leaning into rigorous debate.
• Someone who can drive change and constantly adapt to evolving & uncertain business / market dynamics.
• Strong stakeholder management and communication skills, with the ability to influence across functions
• A fan of television & content

What you will get to work on....key outputs and responsibilities of the role

• Lead a high performing team, providing them with clear goals and direction. Work to inspire, empower, motivate, and develop them, fostering an inclusive environment where they can perform at their best
• Define and evolve the long-term marketing vision and strategy in alignment with UKTV's business goals, ensuring agility in response to market shifts and digital transformation
• Act as a strategic advisor to the CMO and other executive leaders, helping to shape enterprise-wide strategic direction, influencing board-level decisions and long-term growth planning beyond marketing
• Driving transformation across the marketing ecosystem, working with the CMO to embed AI/tools to improve the efficiency and effectiveness of the department
• Deputising for the CMO in executive forums and external events
• Lead the team in the strategic and creative development of all UKTV brands
• Drive creative excellence, create an environment for creative bravery, leading the team in developing award winning, innovative campaigns
• Work with the Marketing Leadership Team to deliver cross functional solutions
• Work closely with the data and insight teams to ensure strategy is data driven and audience led to maximize ROI and scale high-impact initiatives
• Align marketing efforts with key stakeholders from multi-discipline teams to ensure seamless execution of initiatives
• Ensure the appropriate marketing resources, budgets, processes and systems are in place to efficiently & effectively deliver against business objectives and enable robust tracking, measurement & evaluation
• Represent UKTV at industry events, forums, and with external partners to elevate brand reputation and thought leadership, particularly around digital transformation, AI and creative excellence
• Own marketing commercial performance metrics across customer lifecycle
• Marketing governance and risk mitigation
• Champion a high-performance culture, embedding future-ready capabilities and succession planning
• Identify future capability needs (e.g. AI, data, automation) and embed them into team culture and operations

Hybrid-Working

At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You'll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.

Diversity & Inclusion Commitment

At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.