CRM Marketing Executive

This job is with UKTV, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Description Our Team The Marketing team grows audiences, drives viewing and builds the popularity of UKTV’s brands and programmes. Within Marketing, CRM uses data, insight and personalised communications across email, push and other owned channels to connect audiences with content on U and build long-term engagement. Purpose of the Role The Marketing Executive – CRM delivers and optimises campaigns that engage audiences and drive viewing on U. Working with the CRM Manager, you will manage the campaign calendar, build cross-channel campaigns and automated journeys, and use testing, insights and new platform capabilities to improve performance. What we would like you to bring to the role….key experience, knowledge, skills experience with Braze would be an advantage. Experience working with audience segmentation, targeting, and personalisation. Experience building or supporting automated and triggered journeys, including flows, branching logic, triggers, and timings. Experience monitoring campaign performance and producing clear, actionable reports. Experience collaborating with creative, marketing, data and insight teams to deliver campaigns. Understanding of CRM lifecycle marketing and how it supports audience acquisition, engagement, and retention. Understanding of how CRM channels can work together to create coordinated audience journeys. Familiarity with key CRM metrics, including measures of engagement and viewing. Understanding of A/B testing and how results can be used to improve campaign performance. Awareness of data protection, GDPR, and the responsible use of first-party audience data. Skills and personal qualities Highly organised, with excellent attention to detail and the ability to manage multiple campaigns and deadlines. Confident working hands-on with a CRM platform to build, test and quality-check campaigns and automated journeys. Analytical and curious, with the ability to interpret results, identify trends, and recommend improvements. Proactive and solutions-focused, with an appetite for testing new ideas, improving processes, and developing technical skills. A clear and collaborative communicator who can brief Creative effectively and build strong relationships across teams. Comfortable working in a fast-paced environment and taking ownership of campaign delivery. Interested in exploring emerging CRM capabilities, including AI-powered tools. A positive and inclusive team player who shares ideas, responds constructively to feedback, and supports colleagues. Anything else you need to know... This is an opportunity to develop your technical and analytical CRM skills in a team that combines creativity, data and technology to grow audiences on U. You will have hands-on ownership of campaign delivery, with opportunities to build your expertise in automation, cross-channel planning, personalisation and testing. Experience with Braze is beneficial, and familiarity with Liquid or similar personalisation code would be an advantage, but a willingness to learn and explore new technical capabilities is just as important. We are looking for someone who enjoys getting the details right, is curious about what the data can tell us and is motivated to find new ways to connect audiences with UKTV’s content. Our Diversity and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel