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- Tasks: Create engaging short-form football content for TikTok, Instagram Reels, and YouTube Shorts.
- Company: Join Mystery Shirt Club, a fresh football ecommerce brand with a unique twist.
- Benefits: Flexible remote work, creative freedom, and the chance to shape a growing brand.
- Other info: Opportunity to work in a dynamic environment with a focus on rapid content testing.
- Why this job: Be at the forefront of football culture and drive community engagement through innovative content.
- Qualifications: Passion for football, creativity in video production, and familiarity with social media trends.
The predicted salary is between 30000 - 40000 £ per year.
We’re hiring: Short-Form Video Growth Lead / Football Content Creator. Mystery Shirt Club is a new football ecommerce brand from the team behind UKSoccershop. We’re using the stock, fulfilment, personalisation and football retail infrastructure of UKSoccershop to build the UK’s dominant mystery football shirt and merchandise brand.
This is not a traditional social media manager role. We don’t need someone to simply schedule posts and write captions. We need someone who can help build a high-velocity content engine that turns attention into trust, community and revenue.
The role involves:
- Short-form video growth across TikTok, Instagram Reels, and YouTube Shorts
- Daily Stories
- Creator/UGC content
- Paid ad creative testing
We want to build towards a high-output schedule of 15–20+ assets per week, testing different formats quickly and doubling down on what works. Content will include:
- Mystery football shirt unboxings
- Street interviews and fan challenges
- Football kit reactions
- World Cup 2026 content
- Obscure kit trivia and football culture
- Behind-the-scenes warehouse footage
- Personalisation and shirt-printing content
- Creator and influencer collaborations
- UGC-style paid ad concepts
- Promos that feel native to social, not like traditional adverts
The edge: Mystery Shirt Club is not just another mystery box brand. Our advantage is that we can offer official mystery football shirts with personalisation at scale. Customers can receive a surprise shirt and add their own name, favourite player, cult hero or legend on the back. We also have access to a much deeper football merchandise range through UKSoccershop, including shirts, shorts, socks, jackets, training wear, kids’ products and current-season kits. That gives us more content angles than a normal mystery box business.
AI and creative testing: We want someone who is excited by the modern content stack. That means using tools like AI scripting, AI UGC tools, Arcads, Creatify and editing workflows to rapidly test hooks, formats and creative angles. AI will not replace real football personality, real shirts, real warehouse footage or real fan reactions. But it should help us move faster, test more ideas and turn winning concepts into paid ads.
You should understand:
- The importance of the first 2 seconds
- Hook testing
- Retention
- Watch time
- Saves, shares and comments
- UGC-style creative
- Creator-led paid ads
- How organic winners can become paid ads
Your Skills:
- You are comfortable on camera.
- You can do street interviews, fan challenges, kit reactions, football debates and World Cup content.
- You understand how to stop the scroll and make football fans comment.
The ideal person will:
- Understand football culture deeply
- Know what works on TikTok, Reels and Shorts
- Be comfortable creating, directing or editing short-form video
- Move quickly and test ideas without overthinking
- Understand the science of the hook
- Be commercially minded, not just creative
- Be comfortable using AI tools to scale content output
- Know how to make content that builds trust and sells without feeling like an ad
- Be excited by the idea of helping build a brand from day one
This probably is not the right role if you are mainly a social media scheduler, caption writer or community manager. We need someone who makes content, tests ideas and drives growth.
Location: We are based in Scotland, but we are open-minded. Content can be created remotely, on the street, at matches, or around football culture more broadly. For the right person, we can shape the role around talent rather than forcing a rigid setup.
To apply, send:
- Links to TikToks, Reels, Shorts or accounts you have created or grown
- A short note on which lane fits you best: The Face, The Orchestrator, or both
- One idea for a trust-building warehouse video
- One idea for a World Cup 2026 video using our personalisation advantage
- One example of a football/social content format you think MSC should test
Video evidence matters more than a polished CV. Email or DM me directly on LinkedIn. Please share with anyone who might be a strong fit.
Football Content Creator / Short-Form Video Growth Lead in Swindon employer: UKSoccershop
Contact Detail:
UKSoccershop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Football Content Creator / Short-Form Video Growth Lead in Swindon
✨Tip Number 1
Get your portfolio ready! We want to see your best short-form videos, so gather links to your TikToks, Reels, and Shorts. Make sure they showcase your creativity and understanding of football culture.
✨Tip Number 2
Don’t just apply; stand out! When you send in your application, include a unique idea for a video that highlights our personalisation advantage. Show us how you can think outside the box!
✨Tip Number 3
Be ready to chat! If you get an interview, prepare to discuss your favourite football moments and how you’d create engaging content around them. We want to see your passion for the game!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Mystery Shirt Club!
We think you need these skills to ace Football Content Creator / Short-Form Video Growth Lead in Swindon
Some tips for your application 🫡
Show Your Passion for Football: We want to see your love for the game shine through in your application. Share your experiences, whether it's playing, watching, or creating content about football. Let us know what makes you a true football fan!
Get Creative with Your Ideas: When we ask for your ideas, don’t hold back! Think outside the box and come up with unique concepts that showcase your creativity. We’re looking for fresh angles that can help us build trust and engage our community.
Highlight Your Video Skills: Since this role is all about short-form video, make sure to include links to your best TikToks, Reels, or Shorts. Show us what you can do and how you’ve grown accounts in the past. Video evidence is key!
Be Yourself: We want to get to know the real you! Don’t be afraid to let your personality shine through in your application. Authenticity is important to us, so be genuine and show us why you’d be a great fit for Mystery Shirt Club.
How to prepare for a job interview at UKSoccershop
✨Know Your Football Inside Out
Make sure you’re well-versed in football culture and current trends. Brush up on recent matches, player stats, and popular memes. This will not only help you connect with the interviewers but also show your passion for the sport.
✨Showcase Your Video Skills
Prepare a portfolio of your best short-form videos. Highlight your creativity and ability to engage viewers within the first few seconds. If you can, bring examples that demonstrate your understanding of TikTok, Instagram Reels, and YouTube Shorts.
✨Be Ready to Test Ideas
Come armed with a few content ideas that could work for Mystery Shirt Club. Think about how you would use AI tools to enhance your content creation process. Showing that you can think on your feet and adapt quickly will impress the interviewers.
✨Understand the Business Side
Demonstrate your commercial awareness by discussing how content can drive trust and revenue. Be prepared to talk about metrics like watch time, shares, and engagement rates, and how they relate to successful content strategies.