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- Tasks: Create engaging short-form football content for TikTok, Instagram Reels, and YouTube Shorts.
- Company: Join Mystery Shirt Club, a fresh football ecommerce brand with a unique twist.
- Benefits: Flexible remote work, creative freedom, and the chance to shape a brand from the ground up.
- Other info: Opportunity to work in a dynamic environment with a focus on creativity and growth.
- Why this job: Be part of an innovative team that turns passion for football into captivating content.
- Qualifications: Deep understanding of football culture and experience in creating viral video content.
The predicted salary is between 30000 - 40000 £ per year.
Mystery Shirt Club is a new football ecommerce brand from the team behind UKSoccershop. We’re using the stock, fulfilment, personalisation and football retail infrastructure of UKSoccershop to build the UK’s dominant mystery football shirt and merchandise brand.
This is not a traditional social media manager role. We need someone who can help build a high-velocity content engine that turns attention into trust, community and revenue.
The role requires someone football-native, creative, commercially sharp and fluent in TikTok, Instagram Reels and YouTube Shorts. The focus will be short-form video growth across:
- TikTok
- Instagram Reels
- YouTube Shorts
We want to build towards a high-output schedule of 15–20+ assets per week, testing different formats quickly and doubling down on what works. Content will include:
- Mystery football shirt unboxings
- Street interviews and fan challenges
- Football kit reactions
- World Cup 2026 content
- Obscure kit trivia and football culture
- Behind-the-scenes warehouse footage
- Personalisation and shirt-printing content
- Creator and influencer collaborations
- UGC-style paid ad concepts
- Promos that feel native to social, not like traditional adverts
Mystery Shirt Club is not just another mystery box brand. Our advantage is that we can offer official mystery football shirts with personalisation at scale. Customers can receive a surprise shirt and add their own name, favourite player, cult hero or legend on the back. We also have access to a much deeper football merchandise range through UKSoccershop, including shirts, shorts, socks, jackets, training wear, kids’ products and current-season kits.
We want someone who is excited by the modern content stack, using tools like AI scripting, AI UGC tools, Arcads, Creatify and editing workflows to rapidly test hooks, formats and creative angles. AI will not replace real football personality, real shirts, real warehouse footage or real fan reactions, but it should help us move faster, test more ideas and turn winning concepts into paid ads.
You should understand:
- The importance of the first 2 seconds
- Hook testing
- Retention
- Watch time
- Saves, shares and comments
- UGC-style creative
- Creator-led paid ads
- How organic winners can become paid ads
You are comfortable on camera and can do street interviews, fan challenges, kit reactions, football debates and World Cup content. The ideal person will:
- Understand football culture deeply
- Know what works on TikTok, Reels and Shorts
- Be comfortable creating, directing or editing short-form video
- Move quickly and test ideas without overthinking
- Understand the science of the hook
- Be commercially minded, not just creative
- Be comfortable using AI tools to scale content output
- Know how to make content that builds trust and sells without feeling like an ad
- Be excited by the idea of helping build a brand from day one
This probably is not the right role if you are mainly a social media scheduler, caption writer or community manager. We need someone who makes content, tests ideas and drives growth.
Location: We are based in Scotland, but we are open-minded. Content can be created remotely, on the street, at matches, or around football culture more broadly. For the right person, we can shape the role around talent rather than forcing a rigid setup.
To apply, send:
- Links to TikToks, Reels, Shorts or accounts you have created or grown
- A short note on which lane fits you best: The Face, The Orchestrator, or both
- One idea for a trust-building warehouse video
- One idea for a World Cup 2026 video using our personalisation advantage
- One example of a football/social content format you think MSC should test
Video evidence matters more than a polished CV. Email or DM me directly on LinkedIn. Please share with anyone who might be a strong fit.
Football Content Creator / Short-Form Video Growth Lead in Norwich employer: UKSoccershop
Contact Detail:
UKSoccershop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Football Content Creator / Short-Form Video Growth Lead in Norwich
✨Tip Number 1
Get your portfolio ready! We want to see your best short-form videos, so gather links to your TikToks, Reels, and Shorts. Show us what you've created or grown – this is your chance to shine!
✨Tip Number 2
Think outside the box! When applying, include unique ideas for content that can build trust and engage football fans. We love creativity, so don’t hold back on those wild concepts!
✨Tip Number 3
Be yourself on camera! We’re looking for someone who’s comfortable in front of the lens, whether it’s doing street interviews or reacting to kits. Let your personality shine through – it’s all about authenticity!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re keen to find someone who’s as excited about building a brand as we are, so let’s connect!
We think you need these skills to ace Football Content Creator / Short-Form Video Growth Lead in Norwich
Some tips for your application 🫡
Show Your Passion for Football: We want to see your love for the game shine through in your application. Share your experiences, whether it's playing, watching, or creating content about football. Let us know what makes you a true football fan!
Get Creative with Your Ideas: When we ask for your ideas, don’t hold back! Think outside the box and propose unique concepts that could resonate with our audience. We’re looking for fresh, engaging content that stands out, so let your creativity flow!
Highlight Your Video Skills: Since this role is all about short-form video, make sure to showcase your best work. Include links to TikToks, Reels, or Shorts you've created or grown. We want to see how you can hook viewers and keep them engaged!
Be Yourself and Have Fun: We’re not just looking for polished applications; we want to see your personality! Don’t be afraid to let your authentic self come through. Remember, this is about building a community, so show us how you can connect with fans!
How to prepare for a job interview at UKSoccershop
✨Know Your Football Inside Out
Make sure you’re well-versed in football culture and current trends. Brush up on recent matches, player stats, and popular memes. This will not only help you connect with the interviewers but also show that you’re genuinely passionate about the sport.
✨Showcase Your Video Skills
Prepare a portfolio of your best short-form videos. Highlight your creativity and ability to engage viewers within the first few seconds. If you can, bring examples of content that has driven engagement or growth on platforms like TikTok, Instagram Reels, or YouTube Shorts.
✨Be Ready to Test Ideas
Come armed with a few fresh content ideas that align with the role. Think about how you would approach creating engaging content for mystery football shirts or World Cup 2026. This shows you’re proactive and ready to hit the ground running.
✨Understand the Business Side
Demonstrate your commercial awareness by discussing how content can drive trust and revenue. Be prepared to talk about metrics like watch time, shares, and comments, and how they relate to successful content strategies. This will show that you’re not just creative, but also commercially minded.