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- Tasks: Create engaging short-form football content for TikTok, Instagram Reels, and YouTube Shorts.
- Company: Join Mystery Shirt Club, a fresh football ecommerce brand with a unique twist.
- Benefits: Flexible remote work, creative freedom, and the chance to shape a brand from the ground up.
- Other info: Opportunity to innovate with AI tools and collaborate on exciting projects.
- Why this job: Be part of a dynamic team that turns passion for football into engaging content and community.
- Qualifications: Deep understanding of football culture and experience in creating viral video content.
The predicted salary is between 30000 - 40000 £ per year.
We’re hiring: Short-Form Video Growth Lead / Football Content Creator. Mystery Shirt Club is a new football ecommerce brand from the team behind UKSoccershop. We’re using the stock, fulfilment, personalisation and football retail infrastructure of UKSoccershop to build the UK’s dominant mystery football shirt and merchandise brand.
This is not a traditional social media manager role. We don’t need someone to simply schedule posts and write captions. We need someone who can help build a high-velocity content engine that turns attention into trust, community and revenue.
The role involves:
- Short-form video growth across TikTok, Instagram Reels, and YouTube Shorts
- Daily Stories
- Creator/UGC content
- Paid ad creative testing
We want to build towards a high-output schedule of 15–20+ assets per week, testing different formats quickly and doubling down on what works. Content will include:
- Mystery football shirt unboxings
- Street interviews and fan challenges
- Football kit reactions
- World Cup 2026 content
- Obscure kit trivia and football culture
- Behind-the-scenes warehouse footage
- Personalisation and shirt-printing content
- Creator and influencer collaborations
- UGC-style paid ad concepts
- Promos that feel native to social, not like traditional adverts
The edge: Mystery Shirt Club is not just another mystery box brand. Our advantage is that we can offer official mystery football shirts with personalisation at scale. Customers can receive a surprise shirt and add their own name, favourite player, cult hero or legend on the back. We also have access to a much deeper football merchandise range through UKSoccershop, including shirts, shorts, socks, jackets, training wear, kids’ products and current-season kits. That gives us more content angles than a normal mystery box business.
AI and creative testing: We want someone who is excited by the modern content stack. That means using tools like AI scripting, AI UGC tools, Arcads, Creatify and editing workflows to rapidly test hooks, formats and creative angles. AI will not replace real football personality, real shirts, real warehouse footage or real fan reactions. But it should help us move faster, test more ideas and turn winning concepts into paid ads.
You should understand:
- The importance of the first 2 seconds
- Hook testing
- Retention
- Watch time
- Saves, shares and comments
- UGC-style creative
- Creator-led paid ads
- How organic winners can become paid ads
Your Skills:
- You are comfortable on camera.
- You can do street interviews, fan challenges, kit reactions, football debates and World Cup content.
- You understand how to stop the scroll and make football fans comment.
The ideal person will:
- Understand football culture deeply
- Know what works on TikTok, Reels and Shorts
- Be comfortable creating, directing or editing short-form video
- Move quickly and test ideas without overthinking
- Understand the science of the hook
- Be commercially minded, not just creative
- Be comfortable using AI tools to scale content output
- Know how to make content that builds trust and sells without feeling like an ad
- Be excited by the idea of helping build a brand from day one
This probably is not the right role if you are mainly a social media scheduler, caption writer or community manager. We need someone who makes content, tests ideas and drives growth.
Location: We are based in Scotland, but we are open-minded. Content can be created remotely, on the street, at matches, or around football culture more broadly. For the right person, we can shape the role around talent rather than forcing a rigid setup.
To apply, send:
- Links to TikToks, Reels, Shorts or accounts you have created or grown
- A short note on which lane fits you best: The Face, The Orchestrator, or both
- One idea for a trust-building warehouse video
- One idea for a World Cup 2026 video using our personalisation advantage
- One example of a football/social content format you think MSC should test
Video evidence matters more than a polished CV. Email: Or DM me directly on LinkedIn. Please share with anyone who might be a strong fit.
Football Content Creator / Short-Form Video Growth Lead in Northampton employer: UKSoccershop
Contact Detail:
UKSoccershop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Football Content Creator / Short-Form Video Growth Lead in Northampton
✨Tip Number 1
Get your portfolio ready! We want to see your best short-form videos, so gather links to your TikToks, Reels, and Shorts. Show us what you've created or grown – this is your chance to shine!
✨Tip Number 2
Think outside the box! When applying, include unique ideas for content that can build trust and engage football fans. We love creativity, so don’t hold back on those wild concepts!
✨Tip Number 3
Be yourself on camera! We’re looking for someone who’s comfortable in front of the lens, whether it’s doing street interviews or reacting to kits. Let your personality shine through – it’s all about authenticity!
✨Tip Number 4
Apply through our website! It’s the best way to get noticed. Make sure to highlight your understanding of football culture and how you can help us grow our brand from day one.
We think you need these skills to ace Football Content Creator / Short-Form Video Growth Lead in Northampton
Some tips for your application 🫡
Show Us Your Creative Side: When applying, don’t just send us your CV. We want to see your creativity in action! Share links to your TikToks, Reels, or Shorts that showcase your skills and style. This is your chance to shine!
Tailor Your Ideas: Make sure to include those unique ideas we’re looking for in your application. Think about how you can leverage our personalisation advantage for the World Cup 2026 video and trust-building content. We love fresh perspectives!
Be Authentic: We’re all about real football culture and genuine fan reactions. So, when you’re crafting your application, let your personality come through. Show us why you’re passionate about football and how you can connect with our audience.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Mystery Shirt Club team!
How to prepare for a job interview at UKSoccershop
✨Know Your Football Inside Out
Make sure you’re well-versed in football culture and current trends. Brush up on recent matches, player stats, and popular memes. This will not only help you connect with the interviewers but also show your passion for the sport.
✨Showcase Your Video Skills
Prepare a portfolio of your best short-form videos. Highlight your ability to create engaging content that resonates with football fans. If you have experience with TikTok, Instagram Reels, or YouTube Shorts, make sure to bring that to the table!
✨Be Ready to Test Ideas
Come equipped with a few creative concepts for videos, especially around the World Cup 2026 or warehouse content. Show that you can think on your feet and are excited about testing different formats to see what works best.
✨Understand the Power of Hooks
Familiarise yourself with the importance of the first few seconds of a video. Be prepared to discuss how you would capture attention quickly and keep viewers engaged. This is crucial for driving growth and building trust with the audience.