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- Tasks: Create engaging short-form football content for TikTok, Instagram Reels, and YouTube Shorts.
- Company: Join Mystery Shirt Club, a fresh football ecommerce brand shaking up the market.
- Benefits: Flexible remote work, creative freedom, and the chance to shape a growing brand.
- Other info: Opportunity to work in a dynamic environment with a focus on rapid content testing.
- Why this job: Be at the forefront of football culture and drive community engagement through innovative content.
- Qualifications: Passion for football, creativity in video production, and familiarity with social media trends.
The predicted salary is between 30000 - 40000 £ per year.
We’re hiring: Short-Form Video Growth Lead / Football Content Creator. Mystery Shirt Club is a new football ecommerce brand from the team behind UKSoccershop. We’re using the stock, fulfilment, personalisation and football retail infrastructure of UKSoccershop to build the UK’s dominant mystery football shirt and merchandise brand.
This is not a traditional social media manager role. We don’t need someone to simply schedule posts and write captions. We need someone who can help build a high-velocity content engine that turns attention into trust, community and revenue.
The role involves:
- Short-form video growth across TikTok, Instagram Reels, and YouTube Shorts
- Daily Stories
- Creator/UGC content
- Paid ad creative testing
We want to build towards a high-output schedule of 15–20+ assets per week, testing different formats quickly and doubling down on what works. Content will include:
- Mystery football shirt unboxings
- Street interviews and fan challenges
- Football kit reactions
- World Cup 2026 content
- Obscure kit trivia and football culture
- Behind-the-scenes warehouse footage
- Personalisation and shirt-printing content
- Creator and influencer collaborations
- UGC-style paid ad concepts
- Promos that feel native to social, not like traditional adverts
The edge: Mystery Shirt Club is not just another mystery box brand. Our advantage is that we can offer official mystery football shirts with personalisation at scale. Customers can receive a surprise shirt and add their own name, favourite player, cult hero or legend on the back. We also have access to a much deeper football merchandise range through UKSoccershop, including shirts, shorts, socks, jackets, training wear, kids’ products and current-season kits. That gives us more content angles than a normal mystery box business.
AI and creative testing: We want someone who is excited by the modern content stack. That means using tools like AI scripting, AI UGC tools, Arcads, Creatify and editing workflows to rapidly test hooks, formats and creative angles. AI will not replace real football personality, real shirts, real warehouse footage or real fan reactions. But it should help us move faster, test more ideas and turn winning concepts into paid ads.
You should understand:
- The importance of the first 2 seconds
- Hook testing
- Retention
- Watch time
- Saves, shares and comments
- UGC-style creative
- Creator-led paid ads
- How organic winners can become paid ads
Your Skills:
- You are comfortable on camera.
- You can do street interviews, fan challenges, kit reactions, football debates and World Cup content.
- You understand how to stop the scroll and make football fans comment.
The ideal person will:
- Understand football culture deeply
- Know what works on TikTok, Reels and Shorts
- Be comfortable creating, directing or editing short-form video
- Move quickly and test ideas without overthinking
- Understand the science of the hook
- Be commercially minded, not just creative
- Be comfortable using AI tools to scale content output
- Know how to make content that builds trust and sells without feeling like an ad
- Be excited by the idea of helping build a brand from day one
This probably is not the right role if you are mainly a social media scheduler, caption writer or community manager. We need someone who makes content, tests ideas and drives growth.
Location: We are based in Scotland, but we are open-minded. Content can be created remotely, on the street, at matches, or around football culture more broadly. For the right person, we can shape the role around talent rather than forcing a rigid setup.
To apply, send:
- Links to TikToks, Reels, Shorts or accounts you have created or grown
- A short note on which lane fits you best: The Face, The Orchestrator, or both
- One idea for a trust-building warehouse video
- One idea for a World Cup 2026 video using our personalisation advantage
- One example of a football/social content format you think MSC should test
Video evidence matters more than a polished CV. Email: Or DM me directly on LinkedIn. Please share with anyone who might be a strong fit.
Football Content Creator / Short-Form Video Growth Lead in Bradford employer: UKSoccershop
Contact Detail:
UKSoccershop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Football Content Creator / Short-Form Video Growth Lead in Bradford
✨Tip Number 1
Get your portfolio ready! We want to see your best short-form videos that showcase your creativity and understanding of football culture. Make sure to include links to your TikToks, Reels, and Shorts that highlight your unique style.
✨Tip Number 2
Don’t just apply; engage with us! Show your passion for football by interacting with our content on social media. Comment, share, and create buzz around what we do. It’ll help us see your enthusiasm and commitment.
✨Tip Number 3
Be bold in your ideas! When you send in your application, include innovative concepts for videos that could resonate with our audience. Think outside the box and show us how you can drive growth through creative content.
✨Tip Number 4
Use AI tools to your advantage! Familiarise yourself with the latest tech that can help streamline your content creation process. Mention how you plan to incorporate these tools in your application to impress us with your forward-thinking approach.
We think you need these skills to ace Football Content Creator / Short-Form Video Growth Lead in Bradford
Some tips for your application 🫡
Show Your Passion for Football: We want to see your love for the game shine through in your application. Share your experiences, whether it's playing, watching, or creating content about football. Let us know what makes you a true football fan!
Get Creative with Your Ideas: When we ask for your ideas, don’t hold back! Think outside the box and propose unique concepts that could resonate with our audience. We’re looking for fresh, engaging content that stands out, so let your creativity flow!
Highlight Your Video Skills: Since this role is all about short-form video, make sure to showcase your best work. Include links to TikToks, Reels, or Shorts you've created or grown. We want to see how you can capture attention and keep viewers engaged!
Be Yourself and Have Fun: We’re not just looking for polished applications; we want to see your personality! Don’t be afraid to let your authentic self come through. Remember, this is about building a community, so show us how you can connect with fans in a genuine way.
How to prepare for a job interview at UKSoccershop
✨Know Your Football Inside Out
Make sure you’re well-versed in football culture and current trends. Brush up on recent matches, player stats, and popular memes. This will not only help you connect with the interviewers but also show that you’re genuinely passionate about the sport.
✨Showcase Your Video Skills
Prepare a portfolio of your best short-form videos, especially those that highlight your creativity and understanding of platforms like TikTok, Instagram Reels, and YouTube Shorts. Be ready to discuss what worked, what didn’t, and how you can apply those lessons to Mystery Shirt Club.
✨Be Ready to Test Ideas
Come armed with a few content ideas that could work for the brand. Think about how you would approach hook testing and retention strategies. Showing that you can think on your feet and adapt quickly will impress the interviewers.
✨Understand the Commercial Side
While creativity is key, don’t forget the commercial aspect. Be prepared to discuss how your content can drive growth and revenue. Highlight any past experiences where your content led to tangible results, and demonstrate your understanding of how to balance creativity with business goals.