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- Tasks: Create engaging short-form football content for TikTok, Instagram Reels, and YouTube Shorts.
- Company: Join Mystery Shirt Club, a fresh football ecommerce brand with a unique twist.
- Benefits: Flexible remote work, creative freedom, and the chance to shape a brand from the ground up.
- Other info: Dynamic role with opportunities to test ideas and innovate in a fast-paced environment.
- Why this job: Be part of an exciting journey to revolutionise football merchandise and engage fans creatively.
- Qualifications: Passion for football, video creation skills, and a knack for social media growth.
The predicted salary is between 30000 - 40000 £ per year.
Mystery Shirt Club is a new football ecommerce brand from the team behind UKSoccershop. We’re using the stock, fulfilment, personalisation and football retail infrastructure of UKSoccershop to build the UK’s dominant mystery football shirt and merchandise brand.
This is not a traditional social media manager role. We need someone who can help build a high-velocity content engine that turns attention into trust, community and revenue.
The role requires someone football-native, creative, commercially sharp and fluent in TikTok, Instagram Reels and YouTube Shorts. The focus will be short-form video growth across:
- TikTok
- Instagram Reels
- YouTube Shorts
Daily Stories, Creator/UGC content, and Paid ad creative testing are also part of the responsibilities. We want to build towards a high-output schedule of 15–20+ assets per week, testing different formats quickly and doubling down on what works.
Content will include:
- Mystery football shirt unboxings
- Street interviews and fan challenges
- Football kit reactions
- World Cup 2026 content
- Obscure kit trivia and football culture
- Behind-the-scenes warehouse footage
- Personalisation and shirt-printing content
- Creator and influencer collaborations
- UGC-style paid ad concepts
- Promos that feel native to social, not like traditional adverts
Mystery Shirt Club is not just another mystery box brand. Our advantage is that we can offer official mystery football shirts with personalisation at scale. Customers can receive a surprise shirt and add their own name, favourite player, cult hero or legend on the back. We also have access to a much deeper football merchandise range through UKSoccershop, including shirts, shorts, socks, jackets, training wear, kids’ products and current-season kits.
We want someone who is excited by the modern content stack, using tools like AI scripting, AI UGC tools, Arcads, Creatify and editing workflows to rapidly test hooks, formats and creative angles. AI will not replace real football personality, real shirts, real warehouse footage or real fan reactions, but it should help us move faster, test more ideas and turn winning concepts into paid ads.
You should understand:
- The importance of the first 2 seconds
- Hook testing
- Retention
- Watch time
- Saves, shares and comments
- UGC-style creative
- Creator-led paid ads
- How organic winners can become paid ads
Your Skills:
- You are comfortable on camera.
- You can do street interviews, fan challenges, kit reactions, football debates and World Cup content.
- You understand how to stop the scroll and make football fans comment.
The ideal person will:
- Understand football culture deeply
- Know what works on TikTok, Reels and Shorts
- Be comfortable creating, directing or editing short-form video
- Move quickly and test ideas without overthinking
- Understand the science of the hook
- Be commercially minded, not just creative
- Be comfortable using AI tools to scale content output
- Know how to make content that builds trust and sells without feeling like an ad
- Be excited by the idea of helping build a brand from day one
This probably is not the right role if you are mainly a social media scheduler, caption writer or community manager. We need someone who makes content, tests ideas and drives growth.
Location: We are based in Scotland, but we are open-minded. Content can be created remotely, on the street, at matches, or around football culture more broadly. For the right person, we can shape the role around talent rather than forcing a rigid setup.
To apply, send:
- Links to TikToks, Reels, Shorts or accounts you have created or grown
- A short note on which lane fits you best: The Face, The Orchestrator, or both
- One idea for a trust-building warehouse video
- One idea for a World Cup 2026 video using our personalisation advantage
- One example of a football/social content format you think MSC should test
Video evidence matters more than a polished CV. Email or DM me directly on LinkedIn. Please share with anyone who might be a strong fit.
Football Content Creator / Short-Form Video Growth Lead in Aberdeen employer: UKSoccershop
Contact Detail:
UKSoccershop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Football Content Creator / Short-Form Video Growth Lead in Aberdeen
✨Tip Number 1
Get your portfolio ready! We want to see your best short-form videos, so gather links to your TikToks, Reels, and Shorts. Show us what you've created or grown – this is your chance to shine!
✨Tip Number 2
Think outside the box! When applying, include a unique idea for a trust-building warehouse video or a World Cup 2026 concept. We love creativity, so don’t hold back on showcasing your football passion!
✨Tip Number 3
Be yourself on camera! We’re looking for someone who’s comfortable doing street interviews and fan challenges. Practice your delivery and make sure you can engage with football fans effortlessly.
✨Tip Number 4
Apply through our website! It’s the best way to get noticed. Make sure to highlight your understanding of football culture and how you can help us build a brand that resonates with fans.
We think you need these skills to ace Football Content Creator / Short-Form Video Growth Lead in Aberdeen
Some tips for your application 🫡
Show Your Passion for Football: Make sure your application reflects your love for football! Share your experiences, whether it's playing, watching, or creating content around the sport. We want to see that you live and breathe football.
Get Creative with Your Ideas: When you pitch your video ideas, think outside the box! We’re looking for fresh concepts that can engage our audience. Don’t hold back—show us how you can turn a simple idea into something that grabs attention.
Highlight Your Video Skills: Since this role is all about short-form video, make sure to showcase your best work! Include links to your TikToks, Reels, or Shorts that demonstrate your ability to create engaging content. We want to see your style and creativity in action!
Be Yourself: We’re not looking for a polished CV; we want to see the real you! Let your personality shine through in your application. Whether it’s in your writing or the videos you share, authenticity is key to building trust with our audience.
How to prepare for a job interview at UKSoccershop
✨Know Your Football Inside Out
Make sure you’re well-versed in football culture and current trends. Brush up on recent matches, player stats, and popular memes. This will not only help you connect with the interviewers but also show your passion for the sport.
✨Showcase Your Video Skills
Prepare a portfolio of your best short-form videos. Highlight your ability to create engaging content that resonates with football fans. If you can, include examples of how you've tested different formats and what worked best.
✨Be Ready to Discuss AI Tools
Familiarise yourself with AI tools that can enhance content creation. Be prepared to discuss how you’ve used or plan to use these tools to scale video production and test creative ideas quickly.
✨Pitch Creative Ideas
Come to the interview with a couple of fresh ideas for content, especially around the World Cup 2026 and trust-building warehouse videos. This shows initiative and that you’re already thinking about how to contribute to their brand.