Director of Social Media & Content – AI Panel & Club Growth (UofT)

We are looking for a Director of Social Media & Content to lead and manage the online presence of a student‑led AI initiative at the University of Toronto.

This is a director‑level role with real ownership, focused on content strategy, engagement, and audience growth around an upcoming in‑person AI panel featuring founders, clinicians, and investors working on real‑world AI deployment, as well as the longer‑term growth of the club.

You will be responsible for setting direction and executing, not just posting content. This includes:

• Leading social media strategy (Instagram primary)
• Creating and overseeing posts, stories, and event promotion
• Growing followers and engagement organically
• Shaping the public narrative, tone, and brand of the club
• Coordinating with the core team on timing and messaging

This is not a passive or resume‑padding role. You’ll work closely with a small, high‑trust team and have autonomy to propose ideas and experiment creatively.

What You’ll Gain

• Experience owning and scaling an organization’s public presence from the ground up
• Direct exposure to serious AI, healthcare, and startup conversations
• A leadership role in a growing, high‑standards student initiative at UofT
• Opportunity to continue in senior leadership if mutually interested

Who We’re Looking For

• UofT students who are reliable, organized, and proactive
• Comfortable leading content creation and engagement strategy
• Experience with Instagram or digital content is helpful but not required
• No AI or technical background required — judgment and execution matter more

Time commitment is light to moderate, with higher involvement leading up to the panel.