Social Media Marketing Executive

groa beauty is the newest brand to launch under the UKLASH group. groa is a high-performance beauty brand designed specifically for Gen Z and Gen Alpha. Launched in 2025, groa combines over 20 years of lash growth innovation with science-backed, prostaglandin-free, peptide-powered formulas at an accessible price point.

As we continue to expand globally, we’re looking for a confident, creative, and content-obsessed Social Media Marketing Exec to join our growing team and support social and influencer tactics targeting Gen-Z and Gen Alpha audiences.

This is an exciting hybrid role that blends content creation, community engagement, influencer support, and hands-on brand storytelling. You’ll play a key part in producing scroll-stopping social content, hosting lives, supporting TikTok Shop activity, and bringing campaigns to life through creators and brand activations.

As part of a fast-paced, collaborative marketing team, you’ll have the opportunity to put your creativity at the heart of a high-growth beauty brand, shaping the content our audience sees, strengthening our community, and supporting impactful partnerships that drive awareness and revenue. If you live and breathe social, have an eye for trends, and love creating content just as much as you love working with creators, this role is for you.

Key Responsibilities

Social

• Lead the social content calendar - from trends to challenges to product storytelling, you’ll keep our presence fresh and scroll-stopping.
• Plan, script, shoot, and edit social-first content (both short-form video and live recaps) that aligns with brand campaigns and key product launches, including filming in our key retailer locations.
• Schedule all social posts, writing captions that are on brand and inherit the groa tone of voice and monitor performance.
• Manage community engagement - respond to comments, build relationships, and support the growth of a positive, inclusive space.
• Create content for our Paid Ads Team, to use across our paid social strategy and work closely with them on content boosting
• Support the Retail Team with content to support key retail partners BAU and launches.
• Monitor performance using key metrics and analytics to provide feedback, improve content, and hit KPIs.
• Support TikTok Live sessions to engage, educate, and entertain our growing community
• Stay ahead of social trends, creators, and platform updates, constantly bringing new ideas to the table.
• Create shot lists for social-led brand shoots and execute on set
• Build content rollout plans for events, NPDs and campaigns

Influencer & Activations

• Support our UGC program, sourcing creators and briefing content that will resonate across groa channels.
• Attend influencer, consumer and PR events as required, assisting with planning, setup and capturing content for all groa channels.
• Identify relevant influencers for our global influencer team, supporting with content briefing that will resonate across groa channels.

About You

• Be a natural on camera - confident, personable, and quick-thinking, with a strong grasp of what works on live and know how to connect with an audience in real time.
• You live and breathe social trends, especially in the beauty, fashion, and lifestyle space.
• Strong video editing skills - you know your way around editing tools (possibly CapCut or similar apps).
• Creative thinker with a solid understanding of content strategy, social performance, and platform nuances.
• Excellent writing skills with a flair for crafting engaging captions and brand-aligned copy.
• You’re a self-starter, full of initiative, and comfortable working remotely in a fast-paced, creative environment.
• Passionate about beauty and confident in representing a brand you believe in.
• Bonus points - experience marketing to a US audience

What You’ll Love:

• Owning and shaping a key international market
• Being part of a fast-growing, ambitious beauty brand
• Working with a creative, collaborative, and driven team
• Access to new product launches and industry insights
• Flexible working environment and opportunities for growth

Why Join Us?

At groa we’re more than just beauty, we’re a brand built on confidence, empowerment, and community. We champion creativity, ownership, and impact at every level.

If you’re excited by the opportunity to take full ownership of a market and play a key role in scaling a global beauty brand, we’d love to hear from you.

This job description is not intended to be an exhaustive list of duties and may evolve in line with business needs.