Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive CRM strategies and execute campaigns across email, SMS, and more.
- Company: Join UKLASH, a leading beauty brand transforming the lash and brow industry.
- Benefits: Enjoy a competitive salary, 25 days holiday, and a generous staff discount.
- Why this job: Be part of a fast-growing brand and shape exceptional online shopping experiences.
- Qualifications: 2+ years in CRM, experience with Figma, and a passion for e-commerce.
- Other info: Hybrid working model with vibrant team events and excellent career growth opportunities.
The predicted salary is between 28800 - 43200 £ per year.
About Us
UKLASH is an innovative and award-winning beauty brand that has transformed the lash, hair and brow space, becoming the UK’s biggest and one of the world’s fastest-growing lash product brands. As we continue our journey of rapid growth, we are looking for a CRM Executive to join our growing team and support our mission to deliver exceptional online shopping experiences for our customers.
As the CRM Executive, you’ll play a key role in UKLASH's CRM strategy across Email, Loyalty, SMS and Direct Mail. You’ll report to the Senior CRM Manager and support in developing strategies that drive retention channel revenue and future business growth.
- Create, build, and execute CRM campaigns across email, SMS, and other owned channels (using Klaviyo).
- Develop segmentation strategies to deliver personalised content based on customer behaviour, preferences, and lifecycle stage.
- Own the optimisation of automated flows (welcome series, replenishment, win-back, loyalty, etc.).
- Weekly CRM reporting and analytics - track performance metrics, highlight insights, and make recommendations to improve retention, engagement, and revenue.
- Support internationalisation efforts by adapting CRM campaigns for new markets, localising messaging, and helping to drive customer growth in key international territories.
- Support new product launches and promotions through CRM-led initiatives.
- Collaborate with creative and copy teams to ensure consistent brand messaging.
- Conduct A/B testing to improve open rates, click-through, and conversion performance.
- Maintain database hygiene and compliance with GDPR and other data privacy regulations.
- Work on CRM activity for our new brand, Groa - including developing and executing email plans, supporting design direction, and driving database growth.
Minimum 2+ years in CRM programs, staying updated with CRM trends. Experience using Figma (or similar) and confidence in inputting copy and design assets into templates as part of the design process. Proactive in using AI tools for copywriting, design ideation, and workflow efficiency, whilst maintaining brand tone and creativity. Understanding of GDPR and best practices in email marketing. Strong understanding of segmentation, automation, and campaign performance metrics. Excellent time management, communication and attention to detail.
Hybrid working - 2 days a week in London office.
Discretionary annual bonus of up to 10%, based on personal and business performance targets.
25 days + bank holidays.
60% staff discount (capped at 500 retail value per year).
Social and team events.
Working with a young but well-established brand making a considerable mark in the lash, brow and hair category.
If you’re passionate about ecommerce and excited to help shape the digital journey of one of the UK’s most exciting beauty brands we’d love to hear from you.
Senior CRM Executive - homeworking/hybrid employer: UKLASH
Contact Detail:
UKLASH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - homeworking/hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce space, especially those who work at UKLASH or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you've got experience with CRM tools like Klaviyo or Figma, make sure to highlight that in conversations. Maybe even prepare a mini case study of a successful campaign you've run to share during interviews.
✨Tip Number 3
Be proactive! Research UKLASH’s current CRM strategies and think about how you could improve them. Bring your ideas to the table during interviews to show you're already thinking like a part of the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the UKLASH family.
We think you need these skills to ace Senior CRM Executive - homeworking/hybrid
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the beauty industry and CRM shine through. We want to see that you're genuinely excited about the role and how you can contribute to UKLASH's mission.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM, especially with tools like Klaviyo. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Data-Driven: Since this role involves tracking performance metrics and making recommendations, include examples of how you've used data to drive decisions in your previous roles. We appreciate a numbers-savvy candidate!
Keep It Professional Yet Personal: While we want to see your professional side, don’t forget to inject a bit of your personality into your application. We’re looking for someone who fits well with our team culture, so let us get to know the real you!
How to prepare for a job interview at UKLASH
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around email marketing and segmentation strategies. Familiarise yourself with tools like Klaviyo and be ready to discuss how you've used them in past roles.
✨Showcase Your Creativity
Since UKLASH values creativity, come prepared with examples of successful campaigns you've executed. Think about how you can demonstrate your ability to collaborate with creative teams and maintain brand messaging.
✨Be Data-Driven
Prepare to talk about how you've used analytics to drive decisions in your previous roles. Highlight any experience you have with A/B testing and how it improved campaign performance metrics.
✨Understand the Brand
Do your homework on UKLASH and its products. Be ready to discuss how you can contribute to their mission of delivering exceptional online shopping experiences and how you would adapt CRM strategies for new markets.