At a Glance
- Tasks: Create engaging social media content and connect with our vibrant community.
- Company: Join groa beauty, a fresh brand designed for Gen Z and Gen Alpha.
- Benefits: Flexible working, access to new products, and growth opportunities in a dynamic team.
- Other info: Be part of a fast-growing brand that values creativity and community.
- Why this job: Shape the future of beauty marketing while having fun and being creative.
- Qualifications: Strong video editing skills and a passion for social trends in beauty.
The predicted salary is between 27000 - 33000 £ per year.
groa beauty is the newest brand to launch under the UKLASH group. groa is a high-performance beauty brand designed specifically for Gen Z and Gen Alpha.
Launched in 2025, groa combines over 20 years of lash growth innovation with science-backed, prostaglandin-free, peptide-powered formulas at an accessible price point.
As we continue to expand globally, we’re looking for a confident, creative, and content-obsessed Social Media Marketing Exec to join our growing team and support social and influencer tactics targeting Gen-Z and Gen Alpha audiences.
This is an exciting hybrid role that blends content creation, community engagement, influencer support, and hands-on brand storytelling.
You’ll play a key part in producing scroll-stopping social content, hosting lives, supporting Tik Tok Shop activity, and bringing campaigns to life through creators and brand activations.
As part of a fast-paced, collaborative marketing team, you’ll have the opportunity to put your creativity at the heart of a high-growth beauty brand, shaping the content our audience sees, strengthening our community, and supporting impactful partnerships that drive awareness and revenue.
If you live and breathe social, have an eye for trends, and love creating content just as much as you love working with creators, this role is for you.
Key Responsibilities
- Social
- Lead the social content calendar - from trends to challenges to product storytelling, you’ll keep our presence fresh and scroll-stopping.
- Plan, script, shoot, and edit social-first content (both short-form video and live recaps) that aligns with brand campaigns and key product launches, including filming in our key retailer locations.
- Schedule all social posts, writing captions that are on brand and inherit the groa tone of voice and monitor performance.
- Manage community engagement - respond to comments, build relationships, and support the growth of a positive, inclusive space.
- Create content for our Paid Ads Team, to use across our paid social strategy and work closely with them on content boosting
- Support the Retail Team with content to support key retail partners BAU and launches.
- Monitor performance using key metrics and analytics to provide feedback, improve content, and hit KPIs.
- Support Tik Tok Live sessions to engage, educate, and entertain our growing community
- Stay ahead of social trends, creators, and platform updates, constantly bringing new ideas to the table.
- Create shot lists for social-led brand shoots and execute on set
- Build content rollout plans for events, NPDs and campaigns
- Influencer & Activations
- Support our UGC program, sourcing creators and briefing content that will resonate across groa channels.
- Attend influencer, consumer and PR events as required, assisting with planning, setup and capturing content for all groa channels.
- Identify relevant influencers for our global influencer team, supporting with content briefing that will resonate across groa channels.
About You
- Be a natural on camera - confident, personable, and quick-thinking, with a strong grasp of what works on live and know how to connect with an audience in real time.
- You live and breathe social trends, especially in the beauty, fashion, and lifestyle space.
- Strong video editing skills - you know your way around editing tools (possibly Cap Cut or similar apps).
- Creative thinker with a solid understanding of content strategy, social performance, and platform nuances.
- Excellent writing skills with a flair for crafting engaging captions and brand-aligned copy.
- You’re a self-starter, full of initiative, and comfortable working remotely in a fast-paced, creative environment.
- Passionate about beauty and confident in representing a brand you believe in.
- Bonus points - experience marketing to a US audience
What You’ll Love
- Owning and shaping a key international market
- Being part of a fast-growing, ambitious beauty brand
- Working with a creative, collaborative, and driven team
- Access to new product launches and industry insights
- Flexible working environment and opportunities for growth
Why Join Us?
At groa we’re more than just beauty, we’re a brand built on confidence, empowerment, and community. We champion creativity, ownership, and impact at every level.
If you’re excited by the opportunity to take full ownership of a market and play a key role in scaling a global beauty brand, we’d love to hear from you.
This job description is not intended to be an exhaustive list of duties and may evolve in line with business needs.
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Social Media Marketing Executive in London employer: UKLASH
UKLASH is an exceptional employer that values passion and dedication, offering a vibrant work culture where creativity thrives. As a Retail Sales Ambassador in London, you will enjoy opportunities for personal growth and development while working with prestigious retailers like Selfridges and Harrods. The company fosters a supportive environment that encourages collaboration and innovation, making it a rewarding place to build your career in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UKLASH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UKLASH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UKLASH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UKLASH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UKLASH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UKLASH:Show us that you’ve done your homework! In your application, briefly mention what you admire about UKLASH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UKLASH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UKLASH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UKLASH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
