Senior Ecommerce Exec in London

UKLASH is an innovative and award-winning beauty brand that has transformed the lash and brow space, becoming the UK’s biggest and one of the world’s fastest-growing lash product brands. As we continue our journey of rapid growth, we are looking for a Senior E-commerce Executive to join our growing team and support our mission to deliver exceptional online shopping experiences for our customers.

About the role

As Senior E-commerce Executive, you will play a critical role in driving growth across our global Direct-to-Consumer (DTC) sites. This is a very hands-on role and will have ownership/support of site trading, merchandising, optimisation, and reporting. Working cross-functionally with Paid Performance, CRM and Marketing teams, you will ensure a seamless, branded, and high-performing customer journey while delivering against ambitious commercial goals.

⚠️ Important: If your experience is primarily managing agencies rather than being hands-on in Shopify, this role probably isn’t for you.

Some of the job responsibilities but not limited to:

• Support the wider Ecommerce Team in developing and executing strategies to meet business growth objectives.
• Lead preparation of weekly global trading reports, highlighting risks, opportunities, and actionable insights for senior stakeholders and trade.
• Monitor and analyse KPIs (traffic, conversion, bounce, AOV, revenue), delivering regular performance updates with recommendations.
• Work with wider Ecommerce & CRM teams to ensure optimisation of LTV and maximisation of repeat orders.
• Support the management of our multi-currency and regional storefronts, ensuring localized content, pricing, and promotional mechanics resonate with international markets.
• Stay on top of Ecommerce and industry trends to inform future growth opportunities.
• Oversee the end-to-end customer journey to ensure a seamless, high-converting experience.
• Drive CRO initiatives and site/app enhancements.
• Managing and optimising our existing subscription platform, growing our active user base and optimising cancellation and management flows.
• Use data and tooling to identify optimisation opportunities.
• Drive on-page SEO in collaboration with external and internal stakeholders, ensuring best-in-class performance and visibility.
• Work with Shopify AI features to deploy new functionality to the existing site.
• QA all new features and development projects before deployment.
• Own merchandising and content updates across regional sites, and timely product and campaign launches.
• Build and optimise product pages for new launches, coordinating assets, copy, pricing, and localisation.
• Manage workflows in Shopify Plus / CMS tools to improve operational efficiency.
• Ensure content is aligned with broader marketing campaigns for cohesive execution across touchpoints.
• Support operations team with monitoring stock levels and flag risks to relevant stakeholders.
• Align with Performance, Growth, and Marketing teams on campaign calendars and promotions.
• Brief design teams (work inside Figma/Graphic Design softwares) and build campaign landing pages (for promotions, launches, and seasonal activations), ensuring assets, copy, and layouts are delivered accurately and on time.
• Use AI (e.g., ChatGPT, Shopify AI) for copy and design creation and SEO optimisation across product pages, blogs, and landing pages.
• Leverage A/B testing platforms (e.g., Visually) to drive personalisation and test new approaches.
• Track and report on campaign performance, providing insights to optimise future activity.

Skills & Experience

• Min 2 years experience in Ecommerce and Shopify, ideally within a DTC brand (beauty, fashion, or similar CPG).
• Hands-on Shopify Plus experience is essential, including markets, app management, and basic HTML/Liquid knowledge.
• Confident in Excel & interpreting raw data.
• Familiar with Figma and/or other Graphic Design software to work collaboratively with Designers.
• Strong commercial acumen with a track record of delivering measurable revenue growth.
• Proficiency with analytics and CRO tools (GA4, Clarity etc).
• Proficient user of AI technologies and a drive to use them to improve workflows.
• Familiarity with review / loyalty programs, A/B testing, and personalisation engines.
• Strong project management skills and proven ability to work cross-functionally.
• Experience in fast-paced, high-growth environments.

Personal Qualities

• Proactive, hands-on, agile, and able to deliver fast under pressure.
• Highly organised with sharp attention to detail.
• Analytical thinker with creativity and curiosity for testing and optimisation.
• Strong communicator with the confidence to present insights to everyone across the business.
• Growth mindset, passionate about ecommerce and digital innovation.

At UKLASH, we believe that a great team is made up of people from a wide variety of backgrounds, beliefs, and experiences. We are an inclusive employer and welcome applications from all walks of life. If you’re passionate about ecommerce and excited to help shape the digital journey of one of the UK’s most exciting beauty brands, we’d love to hear from you.