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For Companies At a Glance
- Tasks: Manage and create engaging content for Chinese social media platforms.
- Company: Join UKinsight Education, a leader in educational marketing solutions.
- Benefits: Flexible hours, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a dynamic team promoting UK schools to a global audience.
- Qualifications: Experience with social media management and understanding of Chinese platforms.
- Other info: Exciting role in a fast-paced environment with a focus on innovation.
The predicted salary is between 28800 - 48000 £ per year.
Founded in 2011, UKinsight Education Ltd is a leading provider of educational services and marketing solutions for UK independent schools. We specialise in promoting UK private schools through international outreach, marketing, and tailored short-term study programs. Since 2024, we have leveraged Chinese social media platforms to successfully expand our school promotion services, helping UK schools manage and grow their presence on leading Chinese social media channels.
Role Overview
We are seeking a talented and driven Social Media Manager to lead and expand our social media operations targeting the Chinese market. The successful candidate will be responsible for the strategy, execution, and management of Chinese social media accounts (including Xiaohongshu, WeChat Channels, and Douyin) for our school clients and partners.
Key Responsibilities
- Develop and implement social marketing strategies for UK independent schools across Chinese social media platforms
- Manage and grow official accounts on Xiaohongshu, WeChat Video Channels, and Douyin for our client schools and educational organisations
- Coordinate creation of engaging multimedia content (copywriting, editing, short videos, graphics) tailored to target Chinese audiences
- Track, analyse, and report on campaign effectiveness, providing insights to improve reach and engagement
- Liaise with partner schools, education groups, and stakeholders in the UK and China
- Stay up to date with latest platform algorithms, trends, and compliance requirements for Chinese social media
- Build and maintain influencer and partner networks to grow online presence
- Support digital marketing training for UK school staff as required
Requirements
- In-depth knowledge and proven hands‑on experience in operating official accounts on Chinese social media platforms, especially Xiaohongshu, WeChat Video Channels, and Douyin.
- Fluent in Mandarin Chinese and English, with excellent communication and copywriting skills in Mandarin.
- Track record of growing audience and managing campaigns on Chinese social media platforms.
- Strong network / relationships with media companies, KOLs, influencers, or agencies in the Chinese digital sphere.
- Good understanding of Chinese social media content regulations and cultural nuances.
- Ability to independently plan, execute and coordinate multi‑platform campaigns.
- Creative, proactive, detail‑oriented and able to work in a collaborative environment
Preferred
- Previous experience promoting education‑related brands, organisations, or education influencers.
What We Offer
- Opportunity to work at the forefront of cross-cultural digital education promotion.
- Supportive team and international work environment.
- Opportunity for growth and expansion within our digital marketing function.
- Flexible working arrangements (hybrid, flexible hours available).
Please send your CV and a brief cover letter outlining your relevant experience and proposed digital marketing approaches for the Chinese market when apply.
UKinsight Education Ltd is an equal opportunity employer. We welcome applications from all backgrounds. Applicants must have the right to work in the UK or be eligible for sponsorship.
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Social Media Manager (China Social Media Platforms) employer: UKinsight Education Ltd.
Contact Detail:
UKinsight Education Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (China Social Media Platforms)
✨Tip Number 1
Get to know the company inside out! Research UKinsight Education Ltd and their approach to social media, especially on Chinese platforms. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Social Media Manager role. It’s all about making those connections!
✨Tip Number 3
Show off your skills! Prepare a mini portfolio showcasing your best social media campaigns, especially those relevant to the Chinese market. This will give you an edge and demonstrate your expertise in the field.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at UKinsight Education Ltd.
We think you need these skills to ace Social Media Manager (China Social Media Platforms)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media Manager role. Highlight your experience with Chinese social media platforms and how it aligns with our mission at UKinsight Education.
Showcase Your Creativity: We love seeing creative flair! Include examples of successful campaigns you've managed or innovative strategies you've implemented in your previous roles. This will help us see how you can bring fresh ideas to our team.
Be Authentic: Let your personality shine through in your application. We value authenticity, so don’t be afraid to share your passion for education and social media. It’s all about finding the right fit!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at UKinsight Education Ltd.
✨Know Your Platforms
Familiarise yourself with the specific Chinese social media platforms that UKinsight Education Ltd uses. Understand their unique features and user demographics, as this will show your genuine interest and expertise in the role.
✨Showcase Your Creativity
Prepare examples of past campaigns or content you've created for social media. Highlight how you tailored your approach to engage different audiences, especially in a multicultural context, which is crucial for promoting UK schools in China.
✨Understand the Market
Research the current trends in education marketing within China. Be ready to discuss how these trends can influence your strategies and how you can leverage them to enhance UKinsight's outreach efforts.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's goals and challenges in the Chinese market. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career aspirations.