At a Glance
- Tasks: Lead and grow social media for UK schools on Chinese platforms like Xiaohongshu and Douyin.
- Company: Join UKinsight Education, a leader in educational marketing solutions.
- Benefits: Flexible working hours, supportive team, and growth opportunities in digital marketing.
- Other info: Dynamic international environment with a focus on creativity and collaboration.
- Why this job: Make a real impact in cross-cultural education promotion while working with innovative digital strategies.
- Qualifications: Fluent in Mandarin and English, with experience in Chinese social media management.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2011, UKinsight Education Ltd is a leading provider of educational services and marketing solutions for UK independent schools. We specialise in promoting UK private schools through international outreach, marketing, and tailored short-term study programs. Since 2024, we have leveraged Chinese social media platforms to successfully expand our school promotion services, helping UK schools manage and grow their presence on leading Chinese social media channels.
Role Overview
We are seeking a talented and driven Social Media Manager to lead and expand our social media operations targeting the Chinese market. The successful candidate will be responsible for the strategy, execution, and management of Chinese social media accounts (including Xiaohongshu, WeChat Channels, and Douyin) for our school clients and partners.
Key Responsibilities
- Develop and implement social marketing strategies for UK independent schools across Chinese social media platforms.
- Manage and grow official accounts on Xiaohongshu, WeChat Video Channels, and Douyin for our client schools and educational organisations.
- Coordinate creation of engaging multimedia content (copywriting, editing, short videos, graphics) tailored to target Chinese audiences.
- Track, analyse, and report on campaign effectiveness, providing insights to improve reach and engagement.
- Liaise with partner schools, education groups, and stakeholders in the UK and China.
- Stay up to date with latest platform algorithms, trends, and compliance requirements for Chinese social media.
- Build and maintain influencer and partner networks to grow online presence.
- Support digital marketing training for UK school staff as required.
Requirements
- In-depth knowledge and proven hands-on experience in operating official accounts on Chinese social media platforms, especially Xiaohongshu, WeChat Video Channels, and Douyin.
- Fluent in Mandarin Chinese and English, with excellent communication and copywriting skills in Mandarin.
- Track record of growing audience and managing campaigns on Chinese social media platforms.
- Strong network/relationships with media companies, KOLs, influencers, or agencies in the Chinese digital sphere.
- Good understanding of Chinese social media content regulations and cultural nuances.
- Ability to independently plan, execute and coordinate multi-platform campaigns.
- Creative, proactive, detail-oriented and able to work in a collaborative environment.
Preferred
- Previous experience promoting education-related brands, organisations, or education influencers.
What We Offer
- Opportunity to work at the forefront of cross-cultural digital education promotion.
- Supportive team and international work environment.
- Opportunity for growth and expansion within our digital marketing function.
- Flexible working arrangements (hybrid, flexible hours available).
Please send your CV and a brief cover letter outlining your relevant experience and proposed digital marketing approaches for the Chinese market when applying. UKinsight Education Ltd is an equal opportunity employer. We welcome applications from all backgrounds. Applicants must have the right to work in the UK or be eligible for sponsorship.
Social Media Manager (China Social Media Platforms) in Mansfield employer: UKinsight Education Ltd.
UKinsight Education Ltd is an exceptional employer, offering a dynamic and supportive work environment that champions creativity and cross-cultural collaboration. As a Social Media Manager, you will have the unique opportunity to lead innovative marketing strategies for UK independent schools on prominent Chinese social media platforms, while benefiting from flexible working arrangements and ample opportunities for professional growth within our international team.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager (China Social Media Platforms) in Mansfield
✨Tip Number 1
Get to know the company inside out! Research UKinsight Education Ltd and their approach to social media in China. This will help you tailor your conversations during interviews and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your previous work on Chinese social media platforms. Highlight successful campaigns and engagement metrics to demonstrate your expertise and creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at UKinsight Education Ltd.
We think you need these skills to ace Social Media Manager (China Social Media Platforms) in Mansfield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience with Chinese social media platforms like Xiaohongshu and WeChat. We want to see how your skills align with our needs, so don’t be shy about showcasing your relevant achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the Social Media Manager role. Share your ideas on digital marketing strategies for the Chinese market and let your personality come through.
Showcase Your Creativity:We love creativity! When applying, think about how you can demonstrate your ability to create engaging multimedia content. Whether it’s through examples of past work or innovative ideas, show us what you’ve got!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at UKinsight Education Ltd.
How to prepare for a job interview at UKinsight Education Ltd.
✨Know Your Platforms
Make sure you’re well-versed in the specific Chinese social media platforms mentioned in the job description, like Xiaohongshu, WeChat Channels, and Douyin. Familiarise yourself with their unique features, user demographics, and content styles to show that you can hit the ground running.
✨Showcase Your Creativity
Prepare examples of engaging multimedia content you’ve created in the past. Whether it’s copywriting, short videos, or graphics, having a portfolio ready will demonstrate your ability to create tailored content for the Chinese audience.
✨Understand Cultural Nuances
Brush up on the cultural nuances and regulations surrounding Chinese social media. Being able to discuss how these factors influence content strategy will impress interviewers and show that you’re serious about the role.
✨Be Data-Driven
Come prepared to discuss how you track and analyse campaign effectiveness. Share specific metrics or tools you’ve used in previous roles to measure success, as this will highlight your analytical skills and commitment to continuous improvement.
