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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and drive product adoption across diverse customer bases.
- Company: Join Bókun, a dynamic player in the travel tech industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be the voice of the customer and shape impactful product marketing strategies.
- Qualifications: 3-5 years in Product Marketing, preferably in SaaS or travel tech.
- Other info: Collaborative environment with exciting projects and career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
Bókun is seeking a highly motivated and experienced Senior Product Marketing Specialist to join its team. Reporting directly to the Senior Product Marketing Manager, this role is pivotal in bridging the gap between customers, product, engineering, sales, and broader marketing teams, ensuring that solutions resonate deeply with target audiences. You will be the voice of the customer, driving customer-centric strategies from product inception through to post-launch optimisation, ultimately contributing to product adoption and business growth across the entire customer lifecycle.
Key responsibilities:
- Lead and support the development and execution of comprehensive GTM strategies for new product features and major launches, ensuring alignment with overall business objectives.
- Innovate GTM approaches by researching and analysing alternative product launch methodologies to determine the most effective strategies for the diverse customer base.
- Conduct thorough post-launch analysis, research, and gather insights to drive continuous product improvements.
- Maintain a constant pulse on the competitive landscape, conducting ongoing reviews for both ICP and non-ICP customers to ensure Bókun remains competitive and identifies new opportunities.
- Translate complex market insights and customer feedback into actionable recommendations for product development and marketing efforts.
- Support the GTM for specific initiatives, ensuring clear communication and value proposition.
- Develop and implement strategies to increase product adoption of both new and existing features across the customer lifecycle, from pre-customer engagement to tenured users.
- Contribute to general educational content creation and support broader brand projects.
- Collaborate on the creation and revamp of key Product Marketing assets, including product explainer videos, diagrams, product education materials, and channel manager support content.
- Develop compelling sales enablement content and tools that empower the sales team to articulate product value and overcome objections effectively.
- Serve as a critical bridge between product, engineering, sales, and marketing teams, fostering seamless communication and ensuring a unified approach to product development and market positioning.
- Manage and prioritise multiple projects concurrently, adapting to a fast-paced and evolving environment.
- Actively participate in cross-functional discussions, bringing a strong customer and market perspective to strategic planning.
Minimum qualifications:
- Minimum of 3-5 years of progressive experience in Product Marketing, preferably within a SaaS, B2B, or travel technology environment.
- Demonstrable experience in developing and executing successful Go-to-Market strategies for software products.
- A passion for understanding customer needs and a commitment to customer-centric product development and marketing.
- Experience creating a variety of product marketing assets, including sales enablement materials, product videos, and educational content.
- Proven ability to conduct customer research (qualitative and quantitative) and translate insights into compelling product narratives and marketing strategies.
- Strong analytical skills with the ability to analyse market trends, competitor activities, and product performance data to inform strategic decisions.
- Excellent written and verbal communication skills, with the ability to craft clear, concise, and impactful messaging for diverse audiences (internal and external).
- Highly collaborative, with a track record of working effectively with product, engineering, sales, and marketing teams.
- Self-motivated, proactive, and able to manage multiple projects simultaneously in a dynamic environment.
How to apply: Please click here to apply for this position.
Senior Product Marketing Specialist, Bókun employer: Ukinbound
Contact Detail:
Ukinbound Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Specialist, Bókun
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Bókun and its products. Understand their market position and think about how your skills can help them grow. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 3
Showcase your work! Bring along examples of your previous marketing strategies, product launches, or any relevant projects. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Bókun team.
We think you need these skills to ace Senior Product Marketing Specialist, Bókun
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for product marketing! Share specific examples of how you've driven customer-centric strategies in your previous roles. We love to hear about your passion for understanding customer needs.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Go-to-Market strategies and SaaS products. We want to know how your skills align with what we're looking for at Bókun!
Be Clear and Concise: When crafting your application, keep it straightforward. Use clear language and impactful messaging to showcase your achievements and skills. Remember, we appreciate excellent written communication!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Ukinbound
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Bókun's products and services. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate how your experience aligns with their needs and demonstrate your passion for customer-centric product development.
✨Prepare Your GTM Strategy Examples
Since the role involves developing Go-to-Market strategies, come prepared with specific examples from your past experiences. Highlight successful launches you've led, the methodologies you used, and the outcomes achieved. This will showcase your ability to innovate and execute effective strategies tailored to diverse customer bases.
✨Showcase Your Analytical Skills
Be ready to discuss how you've conducted market research and analysed customer feedback in previous roles. Prepare to share insights you've gained and how you've translated them into actionable recommendations. This will demonstrate your strong analytical skills and your commitment to continuous product improvement.
✨Emphasise Collaboration and Communication
This role requires seamless communication between various teams. Share examples of how you've successfully collaborated with product, engineering, sales, and marketing teams in the past. Highlight your ability to convey complex information clearly and concisely, as this is crucial for bridging gaps and ensuring a unified approach.
