Marketing Manager in Guildford

WHO WE ARE:

UKi Media & Events, part of Closerstill Media, is one of the world’s most respected organisers of specialist exhibitions and publishers of leading industry magazines. For more than three decades, we’ve delivered authoritative content and market-defining events across the automotive, aerospace, transport and technology sectors. Our brands are known for their innovation, global reach and deep industry relevance, and our teams pride themselves on creating high-value experiences for exhibitors, delegates, and readers alike. Joining UKi means becoming part of a collaborative, fast-moving organisation that encourages creativity, commercial ambition and professional growth.

JOB PURPOSE:

As Marketing Manager, you’ll play a key role in developing and delivering the marketing strategy for a portfolio of leading trade exhibitions and publications. You’ll work with the Marketing Executive(s) to deliver great campaigns and develop great relationships with both internal and external stakeholders to ensure we maximise attendance, engagement, ultimately deliver brilliant events. You’ll be confident in managing the various marketing demands across several products (exhibitions/conferences/magazines) utilising a structured and logical process and your communication skills and attention to detail will be second-to-none.

MAIN RESPONSIBILITIES:

• To develop and implement effective marketing plans for a portfolio of events and magazines.
• Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging.
• Directing the messaging and finessing the audience proposition - good communication and writing skills are imperative.
• Take responsibility for leading and developing team members, setting objectives and managing performance.
• Effectively manage marketing budgets.
• Develop key relationships and partnerships with industry and sector media.
• Lead the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results.
• Report and analyse pre-reg and attendee data.
• Manage the creative/design process for marketing material – ensuring all comms are on-message.
• Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention.
• Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.

KEY DUTIES:

• Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns. Proof-reading and signing off all comms.
• Campaign management: Planning, development, execution, and tracking of marketing initiatives across multiple platforms.
• Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development.
• Leadership: Develop team members, coach and support, managing and improving performance.
• Collaboration: Working closely with cross-functional teams, including sales, operations, and design – building strong relationships and influencing upwards.
• Event support: Lead on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials and social media content, building client relationships etc.

KEY SKILLS REQUIRED:

• Strong team leadership skills – coaching mindset.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities.
• Excellent attention to detail.
• Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc.
• Excellent understanding of digital marketing principles and platforms, including Google Analytics.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving skills.
• Ability to work effectively at pace on multiple projects.
• Flexibility and adaptability to changing priorities and deadlines.