At a Glance
- Tasks: Plan and execute paid media campaigns to generate leads for clients.
- Company: Join UKExpertDigital, a dynamic marketing team in the legal and medical sectors.
- Benefits: Gain hands-on experience, learn from industry experts, and enjoy opportunities for progression.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Combine creativity with data insights to drive growth and enhance brand visibility.
- Qualifications: 1 year of experience in managing paid social media campaigns and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
As the Paid Media & Campaigns Executive at UKExpertDigital, you will be responsible for planning and delivering paid media campaigns that drive lead generation for our clients. Working closely with internal teams, you will support the development of high‑converting websites and create engaging organic content across social media channels. By combining creativity with data‑driven insights, you will play a key role in driving growth, increasing engagement, and enhancing brand visibility for all our internal brands.
About UKExpertDigital: You will be joining a skilled marketing team specialising in delivering lead generation and marketing strategies for its clients within the legal and medical industries supporting solicitors, charities and support groups – including Brain Injury Group and Veterans Welfare Group. We pride ourselves in delivering the highest standards across all of our services to ensure the best results for our clients with a continuous improvement model at the heart of everything we deliver. We have worked hard to ensure that our teams have opportunities for progression and the opportunity to work closely with and learn from industry experts.
Responsibilities
- Lead Generation: Plan, manage, and execute paid marketing campaigns across digital channels to drive leads for clients, including Meta (Facebook and Instagram), TikTok, and Google Ads. Continuously optimise campaigns to reduce cost‑per‑lead (CPL) and cost‑per‑offer metrics. Make recommendations to optimise budgets and communicate effectively with our internal operations teams to maximise campaign performance. Attend and contribute to internal and client meetings, interpret briefs, and deliver campaigns against agreed objectives. Establish clear timelines and effectively manage stakeholder expectations. Identify, recommend, and implement new lead generation opportunities. Collaborate with the wider UKED team to improve conversion rate optimisation (CRO) across all brand websites.
- Content Creation: Support our brands with social media and email marketing activity, including planning engaging content series and generating enquiries. Plan, produce, and deliver content, including video, as part of campaign delivery, applying creativity and innovation throughout. Create and deliver video content for lead generation campaigns, as well as for organic social media activity where required.
- Reporting & Performance: Produce weekly performance reports with actionable insights and data‑driven recommendations. Analyse campaign performance to identify growth opportunities and areas for improvement. Stay up to date with the latest marketing trends, tools, and technologies to take advantage of lead generation opportunities sharing relevant insights with the wider team.
Minimum Requirements:
- Minimum of 1 year experience managing paid social media campaigns, including Meta and TikTok platforms.
- Strong communication skills to liaise with internal and external stakeholders.
- Experience using Canva for content creation and design.
- Exceptional attention to detail and the ability to prioritise workload effectively.
- Creative flair and experience in content creation and production.
- Excellent written English, including grammar, spelling, and punctuation.
- Enthusiastic about learning and developing your digital marketing specialisms.
Desirable but not Essential Skills:
- Experience with MailChimp or other similar email marketing platforms.
- Experience managing Google Ads campaigns.
- Experience with video production and editing.
Paid Media Executive in Manchester employer: UKExpertDigital
At UKExpertDigital, we are committed to fostering a dynamic and supportive work environment where creativity meets data-driven strategy. As a Paid Media Executive, you will benefit from our strong emphasis on employee growth, with opportunities to learn from industry experts and advance your career within a skilled marketing team. Our culture prioritises collaboration and continuous improvement, ensuring that you can make a meaningful impact while enjoying the perks of working in a vibrant location dedicated to delivering exceptional results for clients in the legal and medical sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UKExpertDigital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UKExpertDigital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UKExpertDigital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UKExpertDigital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UKExpertDigital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UKExpertDigital:Show us that you’ve done your homework! In your application, briefly mention what you admire about UKExpertDigital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UKExpertDigital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UKExpertDigital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UKExpertDigital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
