Student Recruitment Officer

UKCBC is seeking an engaging and proactive Student Recruitment Officer to support prospective students throughout their journey into higher education. The role focuses on building positive relationships, providing clear and timely advice and guidance, and helping prospective students make informed decisions.

Job Description

Job Title: Student Recruitment Officer

Band: 7

Team: Marketing

Directorate: Operations

Contract: Permanent

Reporting to: Marketing Manager

Direct report: None

1. UKCBC Purpose

UKCBC exists to enable opportunity, cultivate confidence and develop capability through applied, inclusive and professionally relevant higher education. The College delivers higher education programmes under franchise arrangements with awarding body partners and is committed to meeting sector recognised standards while progressing towards registration with the Office for Students.

UKCBC operates as a teaching focused provider. Academic standards, curriculum design and awards are set by awarding body partners. UKCBC is responsible for ensuring that teaching delivery, assessment administration, academic support and the wider learning environment enable students to meet those standards and progress successfully through their studies and into positive destinations.

2. Job Purpose

The Student Recruitment Officer is responsible for engaging, advising and supporting prospective students throughout the recruitment journey, ensuring they receive timely information, guidance and encouragement from initial enquiry through to application.

The role contributes to the achievement of student recruitment objectives through proactive relationship management, personalised engagement and effective conversion of enquiries into high-quality applications. Working closely with the Marketing and Admissions teams, the Student Recruitment Officer helps ensure prospective students experience a professional, supportive and informative recruitment journey that reflects the values of UKCBC.

The Student Recruitment Officer plays a key role in developing relationships with prospective students, supporting recruitment events, managing recruitment pipelines and maintaining engagement throughout the decision-making process. The role also contributes to widening participation objectives by supporting inclusive recruitment activities and promoting access to higher education.

The Student Recruitment Officer holds responsibility for the following areas:

• Prospective student engagement and relationship management
• Student recruitment and application conversion
• Recruitment events and outreach activities
• Recruitment systems, CRM management and reporting
• Continuous improvement and collaborative working

The role contributes to achieving sustainable student recruitment, widening participation and positive applicant experiences while supporting institutional growth and strategic objectives.

3. Key Responsibilities:

3.1 Prospective Student Engagement and Advice

• Provide professional, accurate and timely information, advice and guidance to prospective students regarding UKCBC programmes, entry routes, study options and the student experience.
• Manage enquiries received through telephone, email, live chat, CRM systems and other communication channels, ensuring prospective students receive a high standard of customer service.
• Build positive relationships with prospective students through regular communication and personalised follow-up, supporting informed decision-making throughout the recruitment journey.
• Maintain regular contact with prospective students through planned engagement activities, ensuring continued interest and progression towards application.
• Identify individual applicant needs and provide appropriate guidance or referral to specialist colleagues where required.
• Maintain an excellent understanding of UKCBC programmes, student support services, admissions processes and institutional developments.

3.2 Student Recruitment and Application Conversion

• Manage a pipeline of prospective students from enquiry through to application, supporting the achievement of student recruitment targets and conversion objectives.
• Encourage prospective students to progress their applications through proactive engagement, timely follow-up and effective relationship management.
• Work closely with the Admissions team to ensure applicants experience a seamless transition between recruitment and admissions processes.
• Monitor applicant engagement throughout the recruitment cycle, identifying opportunities to improve conversion and applicant satisfaction.
• Maintain accurate records of recruitment activity and prospective student interactions using institutional CRM and recruitment systems.
• Contribute to recruitment campaigns and initiatives designed to increase applications from priority recruitment markets and underrepresented groups.

3.3 Recruitment Events and Outreach

• Support the planning, coordination and delivery of Open Days, Applicant Days, campus visits and other recruitment events.
• Represent UKCBC at recruitment fairs, exhibitions, employer engagement activities and community events, promoting the College and its programmes.
• Provide campus tours, presentations and information sessions to prospective students, applicants and other stakeholders.
• Support outreach activities that promote access to higher education and widen participation among underrepresented communities.
• Gather feedback from prospective students and event participants to support continuous improvement of recruitment activities.
• Contribute to maintaining a professional and welcoming visitor experience across all recruitment events.

3.4 Recruitment Systems, CRM and Reporting

• Maintain accurate and up-to-date records of prospective student activity within CRM and recruitment systems.
• Monitor recruitment pipelines and applicant engagement, ensuring timely follow-up and effective management of prospective student communications.
• Produce recruitment reports and management information as required, supporting the monitoring of recruitment performance and conversion activity.
• Maintain data quality across recruitment systems, ensuring records are accurate, complete and compliant with institutional policies and data protection requirements.
• Support the effective use of recruitment technologies, CRM systems and digital communication tools to enhance recruitment activity and applicant engagement.
• Identify trends within recruitment data and provide feedback that supports recruitment planning and service improvement.

3.4 Continuous Improvement and Team Working

• Work collaboratively with Marketing, Admissions, Student Support and academic colleagues to provide a joined-up and positive prospective student experience.
• Contribute to the continuous improvement of recruitment processes, communications and applicant engagement activities.
• Share market intelligence, prospective student feedback and recruitment insights to support service development and marketing activity.
• Support the implementation of new recruitment initiatives, campaigns and engagement activities that strengthen student recruitment performance.
• Maintain awareness of developments within higher education recruitment, widening participation and student decision-making to support continuous professional development.
• Promote a culture of professionalism, collaboration and continuous improvement across the Marketing and Student Recruitment team.

4. Other Responsibilities:

• Ensure compliance with all UKCBC policies and procedures, including those relating to academic quality, data protection, safeguarding and information security.
• Maintain full compliance with health and safety requirements, taking reasonable care for personal safety and the safety of others, and supporting a safe and secure working and learning environment.
• Actively support and promote equality, diversity and inclusion, ensuring fair, respectful and inclusive practice in all aspects of work.
• Champion UKCBC values and purpose, contributing to a positive organisational culture and a professional, student focused environment.
• Ensure all activities are delivered in line with relevant regulatory requirements, including those of awarding bodies and external regulators where applicable.
• Maintain high professional standards, including confidentiality, integrity and ethical conduct in all responsibilities.
• Deliver against agreed annual performance targets and key performance indicators, with performance actively monitored, measured and benchmarked against institutional standards and sector expectations.
• Undertake any other duties commensurate with the level of the role.

Person Specifications

Job Title: Student Recruitment Officer

Team: Marketing

• Experience working within student recruitment, higher education, customer engagement, sales, recruitment or a comparable customer-facing environment.
• Experience providing information, advice and guidance to prospective students, customers or service users.
• Excellent interpersonal and communication skills, with the ability to build positive relationships with a diverse range of individuals.
• Strong customer service and relationship management skills.
• Experience managing multiple enquiries and competing priorities effectively.
• Experience using CRM systems, databases or customer management software.
• Strong organisational skills with excellent attention to detail.
• Ability to communicate confidently through telephone, email, online platforms and face-to-face interactions.
• Ability to work collaboratively across teams while maintaining a student-centred approach.
• Commitment to equality of opportunity, widening participation and providing an excellent prospective student experience.
• Experience working within UK higher education recruitment or admissions.
• Knowledge of the UK higher education sector and student recruitment practices.
• Experience supporting Open Days, recruitment events or outreach activities.
• Experience using higher education CRM or student recruitment systems.
• Understanding of widening participation, access to higher education and student recruitment strategies.
• Awareness of consumer protection expectations and the importance of providing accurate information to prospective students.

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