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- Tasks: Manage strategic partnerships and amplify our brand in the racing and betting industry.
- Company: Join a dynamic team at the Tote with a strong sense of teamwork.
- Benefits: Competitive salary, bonus scheme, shares option, generous holiday, and study support.
- Why this job: Be a key player in exciting campaigns that elevate brand visibility and connect with audiences.
- Qualifications: Degree in marketing or related field, with experience in managing partnerships.
- Other info: Enjoy a collaborative environment with regular social events and opportunities for growth.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a dynamic and creative Brand Partnerships Manager to join our marketing team on a 12‑month fixed‑term basis. This is an exciting opportunity to play a key role in amplifying our brand presence within the racing and betting industry.
What You’ll Be Doing
- Take ownership of our strategic partnerships, ensuring they deliver maximum value and align with our broader marketing objectives.
- Manage key relationships across media owners, racecourses, and industry bodies, identifying new opportunities to expand our reach and strengthen our presence.
- Lead the end‑to‑end execution of partnership campaigns and sponsored events, negotiating agreements, managing budgets, and delivering engaging activations that elevate brand visibility.
- Collaborate closely with internal teams to develop compelling brand campaigns and ensure consistent messaging across all channels.
- Involve storytelling, bringing our brand to life through partnerships, PR opportunities, and consumer success stories that resonate with racing fans and betting audiences.
- Ensure all activity remains compliant with industry regulations and advertising standards.
- Analyse partnership effectiveness using key metrics such as brand awareness, traffic, and customer retention, using insights to continuously optimise strategies.
- Regular reporting to ensure the wider business understands the impact and value of your work.
Who We’re Looking For
- A strategic and commercially minded marketer with a passion for partnerships and brand building.
- Ideally have a degree in marketing or a related field, along with proven experience managing partnerships, preferably within sports, betting, or gaming environments.
- A confident communicator and relationship builder, able to work effectively with both internal teams and external partners.
- A natural storyteller, able to craft engaging narratives that connect with audiences and enhance brand perception.
- Strong analytical skills to evaluate performance and adapt strategies to maximise results.
- Experience in consumer PR and generating media coverage through brand stories will be highly valuable.
- Highly organised, proactive, and capable of managing multiple projects simultaneously, ensuring every partnership contributes to our overall marketing success.
What’s in it for you?
At the Tote you can expect a friendly working environment with a strong sense of teamwork and pride in what we do. Within this role you’ll develop a broad range of skills and experiences that can enhance your career at the Tote. Additionally, our company benefits package includes:
- Competitive Basic Salary
- Discretionary Bonus Scheme
- Company Shares Option Plan
- Contributory pension scheme
- Life insurance (4 x basic salary)
- Simply Health Cash Plan
- Holiday entitlement (33 days inclusive of bank holidays)
- Study Support and opportunity for progression and development
- Confidential 24/7 365 employee assistance helpline
- Agile and collaborative office environment with free parking, fruit, biscuits, and drinks
- Regular social events, charity events and volunteering opportunities
Brand Partnerships Manager in Wigan employer: UK Tote Group
Contact Detail:
UK Tote Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Partnerships Manager in Wigan
✨Tip Number 1
Network like a pro! Get out there and connect with people in the racing and betting industry. Attend events, join online forums, and don’t be shy about reaching out to potential partners on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share engaging narratives about your past partnerships and campaigns. Highlight how you’ve brought brands to life and made an impact – this will set you apart from the crowd.
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Keep your skills sharp! Stay updated on the latest trends in marketing and partnerships, especially within the sports and betting sectors. Consider taking online courses or attending workshops to boost your knowledge and show potential employers that you’re committed to growth.
We think you need these skills to ace Brand Partnerships Manager in Wigan
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Partnerships Manager role. Highlight your experience in managing partnerships and any relevant achievements in the racing or betting industry. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share your passion for brand building and partnerships, and explain why you're excited about this role at StudySmarter. Be creative and let your personality shine through!
Showcase Your Analytical Skills: Since performance is key, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can analyse metrics and optimise strategies to achieve results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join the StudySmarter family!
How to prepare for a job interview at UK Tote Group
✨Know Your Partnerships
Before the interview, dive deep into the company's existing partnerships and campaigns. Understand how they align with their marketing objectives and think about how you can contribute to amplifying their brand presence in the racing and betting industry.
✨Craft Your Storytelling Skills
Since storytelling is key in this role, prepare examples of how you've successfully crafted narratives in past partnerships. Be ready to discuss how these stories resonated with audiences and enhanced brand perception.
✨Showcase Your Analytical Mindset
Be prepared to discuss how you've used data to evaluate partnership effectiveness in previous roles. Bring specific metrics or case studies that demonstrate your ability to optimise strategies based on performance insights.
✨Demonstrate Your Relationship-Building Skills
Think of examples where you've successfully built and managed relationships with external partners. Highlight your communication style and how it has helped you negotiate agreements and manage budgets effectively.