Digital Marketing Manager in Cheshire, Warrington

Are you a hands-on digital marketer who enjoys taking ownership, getting stuck into campaigns and seeing the results of your work? We're working with an established and highly successful specialist technology business with more than 25 years' experience and a strong reputation within the IT sector. With operations across the UK and Europe and a significant portfolio of technology products and services, the business continues to grow and invest in its marketing function.

This is an exciting opportunity for a digital marketing professional to take genuine ownership of digital activity across paid advertising, email marketing, content, social media and the website. The business is looking for someone who can come in, understand what needs to be done and get on with it. You won't need constant direction or handholding. You'll work alongside the Head of Marketing while having plenty of autonomy to develop and execute campaigns.

The Role

As Digital Marketing Manager, you'll be responsible for delivering and developing the company's digital marketing activity across multiple channels. The two key areas of focus will be Google Ads and email marketing, including the creation and management of automated nurture, win-back and re-engagement journeys. You'll also have the opportunity to contribute across website development, social media, content, digital advertising and wider marketing campaigns.

You'll be involved in:

• Developing and implementing digital marketing campaigns across Google Ads, remarketing, email, social media and other digital channels
• Managing and optimising Google Ads campaigns, including remarketing activity
• Creating and executing email marketing campaigns and BAU communications
• Developing automated email journeys and workflows, including onboarding, lead nurturing, win-back, re-engagement and product-specific campaigns
• Managing audience segmentation and personalised communications
• Creating engaging written content for email, web and wider marketing communications
• Managing and developing the company's LinkedIn presence
• Building and improving landing pages and website content through WordPress and Elementor, or similar platforms
• Supporting SEO and wider website development
• Working closely with Product Managers to develop effective marketing campaigns around products and services
• Taking ownership of marketing activity for specific product areas
• Creating and monitoring Go-to-Market and partner marketing campaigns
• Supporting white-label marketing activity for reseller partners
• Monitoring campaign performance, website traffic, engagement and other key metrics
• Using data and insight to identify opportunities for improvement and growth
• Supporting the continued development of brand awareness and online reputation
• Identifying new digital channels, markets and opportunities for growth
• Producing and editing marketing materials and communications
• Managing multiple campaigns and projects while maintaining ongoing BAU activity

About You

We're looking for someone who is genuinely hands-on and comfortable owning their own workload. You'll ideally have experience across both paid digital advertising and email marketing, with the confidence to build, execute and optimise campaigns rather than simply manage external agencies. You'll bring:

• Previous experience in a digital marketing role
• Hands-on Google Ads experience, ideally including remarketing
• Strong email marketing experience
• Experience creating automated email journeys, nurture campaigns and/or win-back programmes
• Excellent written and verbal communication skills
• Experience working with digital marketing platforms and campaign reporting
• Strong organisational and time management skills
• The ability to manage multiple projects alongside ongoing BAU activity
• A proactive, self-starting approach
• Excellent attention to detail
• Confidence working independently and making decisions
• A genuine interest in technology and digital marketing

Experience with the following would also be advantageous:

• Spotler or a similar email marketing automation platform
• WordPress and Elementor
• Adobe Creative Suite
• Google Analytics / GA4
• SEO
• LinkedIn and social media marketing
• B2B or technology marketing

Industry experience would be particularly advantageous, although the business will consider strong digital marketing professionals who can demonstrate the right technical and commercial skill set.

Why Join?

This is an opportunity to join a well-established technology business with an entrepreneurial culture and a strong reputation for looking after its people. You'll have the autonomy to make a genuine impact on the marketing function, working closely with an experienced Head of Marketing while having ownership of your own digital activity. You'll also benefit from:

• Remote working
• Employee ownership scheme
• Company laptop
• Staff discount on technology products
• Private healthcare after 12 months
• Flexible pension options
• 25 days' annual leave plus bank holidays
• The opportunity to develop your skills across a broad digital marketing remit

If you're a commercially minded digital marketer who enjoys being hands-on, taking ownership and making things happen, we'd love to hear from you. Apply today for a confidential conversation about the opportunity.