Head / Director - Sales & Business Development
Senior commercial leader with extensive FMCG experience spanning sales leadership, business development, route-to-market strategy, trade marketing, category management and multi-channel commercial operations.
Director / Head of Function 15+ Years' Experience Remote £80,000-£89,999
A highly experienced FMCG sales and commercial leader with a career spanning senior sales, trade marketing, category, distribution and business development responsibilities.
The candidate has worked across a broad mix of food and non-food categories, managing multi-channel commercial activity including modern trade, traditional trade, wholesale and foodservice. Their background combines strategic planning with hands-on execution, customer negotiation, forecasting, pricing, distribution expansion and sales-force effectiveness.
They are particularly strong in building revenue plans, improving customer and channel economics, strengthening route-to-market models and creating commercially sustainable growth through disciplined sales operations and stakeholder leadership.
15+ Years Substantial senior-level experience across sales, trade marketing, category management and commercial operations.
Multi-Channel Experience across modern trade, traditional trade, wholesale, foodservice and distributor-led environments.
FMCG Breadth Commercial exposure across a wide range of food, frozen and non-food consumer categories.
Board-Level Planning Experienced in translating strategic direction into revenue budgets, channel plans and measurable operating priorities.
Why Recruiters Should Take Notice
Revenue & Margin Leadership
Has delivered material sales growth while improving gross margin, trade investment efficiency and customer profitability.
Route-to-Market Expertise
Experienced in designing and executing route-to-market plans, expanding distribution and improving sales coverage.
Key Account Negotiation
Strong track record in commercial negotiations, customer business planning, trade terms and business development agreements.
Trade Marketing & Category Management
Deep capability in category strategy, merchandising, promotional planning, assortment, execution standards and shopper-led growth.
Sales Operations & Automation
Has implemented sales-force automation, reporting systems and performance tracking to improve visibility and team effectiveness.
Team Leadership
Experienced in leading commercial teams, coaching managers, improving execution discipline and aligning cross-functional stakeholders.
Evidence of Impact
- Delivered sustained revenue growth across multiple sales channels while improving commercial efficiency.
- Improved gross margin through disciplined pricing, trade investment and customer profitability management.
- Expanded distribution substantially by opening new customer accounts across multiple channels.
- Developed new revenue streams through tailored customer propositions and private-label opportunities.
- Improved forecasting quality and stock planning through stronger sales and distribution processes.
- Reduced non-productive trade spend through structured negotiation and commercial planning.
- Led successful launches across multiple categories and line extensions.
- Implemented sales automation and business-intelligence reporting to strengthen field productivity and decision-making.
- Improved underperforming territories and channels through focused execution, team engagement and customer development.
Sales Leadership Business Development FMCG Commercial Strategy Route to Market Revenue Growth Margin Management Trade Marketing Category Management Key Account Management Distributor Management Customer Business Planning Trade Investment Pricing Strategy Forecasting Sales Operations Sales Force Automation Team Leadership Cross-Functional Collaboration New Product Launches
What You Receive
Candidate-Supplied CV
The candidate's CV is included with purchase.
Full Candidate Details
Career history, employers, job titles, achievements and contact information.
Best Suited To
- Sales Director opportunities.
- Head of Sales roles.
- Commercial Director positions.
- Head of Business Development roles.
- Trade Marketing / Commercial Excellence leadership.
- FMCG and consumer-goods growth mandates.
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Head director in Birmingham employer: UK Sales Association
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