At a Glance
- Tasks: Lead innovative field marketing strategies to drive pipeline growth and revenue.
- Company: Join Certinia, a dynamic Services-as-a-Business platform with global reach.
- Benefits: Competitive salary, remote work options, and opportunities for professional development.
- Other info: Exciting opportunity to influence strategic direction and work with cutting-edge analytics.
- Why this job: Make a real impact in a fast-paced environment while mentoring junior team members.
- Qualifications: 8+ years in field marketing with strong ABX experience and collaboration skills.
The predicted salary is between 60000 - 70000 £ per year.
WHO WE ARE
Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company’s Professional Services Automation (PSA), Customer Success (CS), and Financial Management (FM) solutions—delivered on Salesforce’s leading cloud platform—provide the ability to run a connected services business, deliver with intelligence, and achieve business agility. Headquartered in Austin, Texas with presence around the world, Certinia is backed by Haveli Investments, TA Associates, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com.
THE ROLE
As a Senior Field & ABX Marketing Manager, this role is a driver, using wide-ranging experience to manage all aspects of the field marketing plan and directly influence team objectives. This role will develop and lead the execution of advanced strategic field and account-based marketing programs that directly impact pipeline generation and revenue. The role will serve as a trusted and influential advisor to regional sales leaders, translating their strategic objectives into metrics-driven marketing plans and providing a critical feedback loop to the centralized marketing organization. The success of this role will be measured by its ability to resolve complex challenges, drive significant and sustained results, and mentor junior team members.
WHAT YOU WILL DO IN THIS ROLE
- Develop field marketing activities that play into the greater, integrated buyer’s journey by using data-driven strategies to capitalize on regional growth.
- Be the first point of contact for your regional sales management, including RVPs and Business Development leadership, and jointly work on the funnel development.
- Develop and execute a comprehensive, data-driven marketing strategy and programs that align with regional business objectives and pipeline targets.
- Facilitate regular interlock sessions and provide strategic guidance on both broad field activities and targeted ABX initiatives.
- Own and manage the execution of highly complex ABX (Account-Based Experience) programs for the most strategic accounts.
- Drive programs with a focus on mid-to-bottom-of-funnel pipeline acceleration, ensuring alignment with global campaigns and regional sales goals.
- Own the tracking and management of effectiveness & impact of marketing spend on pipeline, using defined tools and resources in partnership with the Marketing Operations team.
- Monitor progress and measure results of all key field marketing programs through regular pipeline inspection & deal tracking in order to provide insights to both Sales and Marketing leadership.
- Create and document feedback loops and cadences to the Growth, Marketing Operations, and Product marketing teams to ensure campaigns and messaging are resonating with the field and prospects.
- Proactively solicit and incorporate feedback from the GTM team into new marketing programs in alignment with the regional plan.
- Collaborate with the centralized Campaigns team, leveraging global top-of-funnel campaigns and providing strategic input on regional needs.
- Analyze complex target account data trends and intent indicators to develop and execute sophisticated account penetration and acceleration programs.
- Act as a key partner to Content and Product Marketing teams, influencing messaging and content strategy based on deep regional insights and business needs.
- Use advanced analytics to inform strategic decisions and report on program KPIs to key stakeholders.
- Mentor and guide junior team members on best practices for sales enablement and program execution.
WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE
- Bachelor’s degree or equivalent combination of education and experience.
- Proven results in past experience as a pipeline driver for sales.
- An exceptional collaborator and mentor with a proven ability to build strong, influential partnerships with sales leadership and other cross-functional teams.
- ABX Experience.
- Strong team player, able to work as part of a remote team.
- 8+ years of field marketing experience with a demonstrated ability to devise and execute successful integrated marketing programs, preferably in a SaaS business.
- Experience in leading and executing successful integrated marketing programs, including a focus on mid-to-bottom-of-funnel and complex account-based initiatives.
- Proven track record of resolving complex marketing challenges, driving significant pipeline growth, and influencing strategic direction.
- Deep knowledge of analytical tools and ability to dive deep into metrics and reporting.
- Superb organization and project management skills and the capacity to manage multiple complex projects at once.
- Ability to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.
- Excellent verbal and written communication skills.
WHAT ELSE WOULD BE GREAT
- Salesforce and 6sense experience.
- Proficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred.
Get ready to come and make an immediate impact as we continue to ramp sales and marketing to drive growth!
Sr Field Marketing Manager - UK employer: UK Remote
Certinia is an exceptional employer that values flexibility and work-life balance, offering a part-time remote HR Specialist role that allows you to contribute meaningfully from anywhere in the UK. With a strong focus on employee growth and development, Certinia fosters a collaborative work culture where your analytical skills and process optimization expertise will be highly valued, ensuring you play a pivotal role in enhancing global HR operations. Join us to be part of a dynamic team that prioritises innovation and efficiency in a supportive environment backed by industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Field Marketing Manager - UK
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UK Remote are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UK Remote on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
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We think you need these skills to ace Sr Field Marketing Manager - UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UK Remote. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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How to prepare for a job interview at UK Remote
✨Showcase Your Creative Campaigns
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✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UK Remote, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
