At a Glance
- Tasks: Lead and execute integrated marketing campaigns to drive demand in specific market segments.
- Company: Join Certinia, a global leader in Services-as-a-Business solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on data-driven results and career advancement.
- Why this job: Make a real impact by driving innovative marketing strategies in a dynamic tech environment.
- Qualifications: 8+ years in campaign management with a strong SaaS background.
The predicted salary is between 60000 - 80000 £ per year.
Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company’s Professional Services Automation (PSA), Customer Success (CS), and Financial Management (FM) solutions—delivered on Salesforce’s leading cloud platform—provide the ability to run a connected services business, deliver with intelligence, and achieve business agility. Headquartered in Austin, Texas with presence around the world, Certinia is backed by Haveli Investments, TA Associates, General Atlantic and Salesforce Ventures.
THE ROLE
The Sr Campaign Manager drives the development and execution of integrated campaigns that capture and drive demand for a specific market segment. This role requires a highly strategic and tactical driver who can independently manage complex projects, lead cross-functional collaboration, and deliver tangible business results.
WHAT YOU WILL DO IN THIS ROLE:
- Lead the campaign strategy and development for a specific market segment, ensuring alignment with broader global strategies and a clear focus on Ideal Customer Profile (ICP) audiences.
- Act as the go-to point of contact and represent the campaign strategy, plan, management and performance with cross-functional partners and key stakeholders.
- Manage the campaign planning process ensuring that campaigns are built out at least one business quarter in advance to maximize productivity.
- Orchestrate campaign execution with cross-functional partners and offshore teams, ensuring flawless delivery across all channels and providing comprehensive enablement for field and sales teams.
- Develop effective strategies for generating high quality leads targeted by industry, company size, and implement multi-channel integrated marketing campaigns and a variety of other tactics to grow the sales pipeline.
- Ensure net new leads are meeting scoring criteria with Marketing Operations to deliver best-in-class leads to sales.
- Collect feedback from the regional field marketing teams to understand local customer needs and refine campaign strategies for relevance and impact.
- Partner with Marketing Operations to analyze campaign performance, leading the reporting and delivery of actionable insights and recommendations to stakeholders on key business and revenue metrics across the entire sales funnel.
- Deliver regular updates to keep key stakeholders informed throughout the planning and execution process, and partnering cross-functionally to build field programs that improve campaign performance.
- Ensure your market segment marketing programs & tactics delivered on time, within budget, meeting ROI expectations/forecast.
WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE:
- Bachelor’s degree or equivalent combination of education and experience.
- Experience within SaaS or a high tech business.
- Pipeline and data-driven leader.
- Proven results with integrated campaigns that drive pipeline.
- Typically 8+ years of Campaign Management experience with a demonstrated ability to drive and execute successful fully integrated marketing campaigns.
- Superb organization and project management skills and the capacity to manage multiple complex projects at once.
- Proficiency with analytical tools and a data-driven mindset, with the ability to translate complex metrics into strategic insights and optimizations.
- Deep understanding of integrated marketing, digital strategies, marketing automation, performance marketing, and email marketing tactics and technology.
- Ability to clearly articulate and deliver on campaign goals, strategy and execution elements to multiple audiences.
- Proven ability to partner effectively with multiple different marketing stakeholders and work effectively with sales teams.
- Highly organized and detail oriented.
- Excellent verbal and written communication skills.
WHAT ELSE WOULD BE GREAT:
- Proficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred.
- Experience using Salesforce and Marketo preferred.
- Experience of ABM would be useful.
Sr Campaign Manager employer: UK Remote
Certinia is an exceptional employer that values flexibility and work-life balance, offering a part-time remote HR Specialist role that allows you to contribute meaningfully from anywhere in the UK. With a strong focus on employee growth and development, Certinia fosters a collaborative work culture where your analytical skills and process optimization expertise will be highly valued, ensuring you play a pivotal role in enhancing global HR operations. Join us to be part of a dynamic team that prioritises innovation and efficiency in a supportive environment backed by industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UK Remote and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UK Remote are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UK Remote on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UK Remote. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UK Remote. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UK Remote:Show us that you’ve done your homework! In your application, briefly mention what you admire about UK Remote’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UK Remote
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UK Remote will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UK Remote, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
