Social Media Specialist

This Social Media Content Specialist will report to the Digital Communications Manager and will work within the Human Resources directorate based in our London office. You will be a permanent employee with a salary of £40,000.00 and a bonus of 7.5%. This role can also offer blended working after the probationary period (6 months) - 3 days in the office and 2 remote.

Job purpose:

UK Power Networks is looking for a social media content specialist to lead on the implementation of our digital and social media strategy. Through this role you'll help tell our story through compelling social media content to external audiences, boosting follower volumes and customer engagement. Each day brings new and diverse challenges.

• Create daily content (original text, images, video) that builds meaningful connections with customers and important partners.
• Improve company pages within each platform to increase visibility of our social content and increase follower growth.
• Build social media strategy - platform determination, benchmarking, messaging and audience identification.
• Optimise content using analytics, competitor and trend analysis, market research, and data to ensure timely, relevant content.
• Monitor customer engagement and produce monthly performance reports highlighting goals.
• Create weekly and monthly editorial schedules, including coverage of awareness days.
• Network and build connections with important partners across all levels of the organisation to collaboratively create social media content and informative campaigns for their respective areas.
• Create engaging video and graphic content to suit channels.
• Track the performance of customer engagement and topics through analytics, to improve campaigns.
• Establish networks of industry professionals/influencers on social media.
• Monitor all social media content and moderate all user-generated content and resolve customer issues when needed.
• Availability to respond to occasional major incidents and storms when they occur.

Skills:

• Ability to interpret complex issues and distil main points into creatively compelling narratives.
• Exceptional written and verbal skills with a keen eye for accuracy.
• Excellent partner engagement skills with the ability to manage expectations through strategic reasoning.
• Video editing, photographic and graphic design skills.

Experience:

• Two years' experience in a similar social media/digital role.
• Experience creating and delivering high quality corporate social media content.
• Excellent understanding and prior use of social media such as Twitter, Facebook, LinkedIn, TikTok, Instagram and SnapChat.
• Experience with running successful paid social media campaigns, demonstrated through measurable success metrics.
• Have an established like-minded network of social media professionals to ensure best-in-class adoption of latest tactics and techniques.

Health & Safety Responsibilities:

Managers and supervisors carry both legal and company responsibilities for ensuring the health and safety of their employees, those under their control and those who might be affected by the work undertaken. Employees will ensure they understand the health and safety risks involved in their work activities and their responsibility to apply the controls needed to manage those risks to acceptable levels.

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.