Marketing Campaign Manager

This role will sit in one of our Customer Marketing Squads, within the broader Personalisation and Performance Marketing team. Working in a squad, you’ll find yourself part of a cross-functional team, consisting of all the essential skills and resources required to develop and deliver highly personalised, creative and engaging campaigns.

As a Marketing Campaign Manager you will be responsible for defining the content strategy, goals and standards for assets produced by the squad. Working across all channels – email, mail and digital prompts, you’ll lead the content team that delivers the end-to-end process, from the initial briefing through to go-live. You’ll ensure all campaigns are delivered on time and to budget, with a clear focus on driving commercial, customer and brand outcomes.

For this role, you’ll need to have experience in creative development and campaign delivery across direct marketing channels, strong management skills, and the ability to lead teams to provide direction and clarity on what’s needed and support through delivery. It will require strong collaboration and stakeholder management skills. You’ll have excellent communication skills and be proactive, using your initiative to spot opportunities to optimise creative to drive customer engagement.

If you have agency or client-side experience in direct marketing, are passionate and creative, with strong campaign management skills, then we want to hear from you.

At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job, you’ll spend at least two days per week, or if part-time you’ll spend 40% of your working time, based at either our Swindon or Bournemouth office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You will be responsible for defining the content strategy, goals and standards for assets produced by the squad to achieve our commercial & brand outcomes. Managing the content team within the squad to provide direction and clarity on what’s needed from a creative perspective, providing support and mentoring through delivery.

You will have line management responsibility for the content team within the squad, setting goals and having active performance conversations to ensure a high-performing team.

You will understand customer insight and collate campaign performance data for review and understand how campaigns are performing against key squad objectives, providing learnings and insight for future optimisation to improve campaigns and customer experience. Actively driving a test and learn strategy.

You will be responsible for ensuring all campaigns delivered by the squad are on brand, on time and within budget. You will be responsible for the quality control of the assets produced and for ensuring all assets meet all regulatory requirements, managing these assets through all relevant local controls.

Collaboration will be a key part of the role, collaborating within the squad, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships and ensure alignment on goals and outcomes.

You will work closely with the Creative Centre of Excellence team to ensure we are delivering best-in-class creative and support with identifying opportunities to enhance skills and knowledge.

You’ll be familiar and have experience of direct marketing channels, such as direct mail, email, and digital prompts (in the internet bank and mobile app).

About you

We’re looking for somebody who has:

• Line management experience with leadership and mentoring experience.
• Experience of leading teams to deliver campaigns.
• Copy and creative expertise – experience in developing high-quality customer communications.
• A good influencer, confident at both writing and presenting, with experience in creating engaging communications that capture an audience.
• Excellent planning and organisational skills and ability to manage multiple competing priorities and deliverables. Able to work within a well-governed environment and optimise processes.
• Experience of managing and influencing internal stakeholders and agencies.
• Proactive and empowered to make decisions within a framework, resilient in your approach, able to overcome setbacks and have a solution-focused mindset.
• Experience working within a marketing or direct marketing environment, across direct marketing channels.
• Be a self-starter and highly motivated, able to work in ambiguity and with a vague brief. Able to work autonomously as well as part of a team.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you and how you might have already demonstrated these.

• Say it straight – This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better – This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done – This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Wellhub – Access to a range of free and paid options for health and wellness.
• Access to an annual performance-related bonus
• Access to training to help you develop and progress your career
• 25 days holiday, pro rata

What makes us different

Nationwide is the world’s largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK’s population. We’ve got the scale to compete with the big banks, but we’re not a bank.

As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.

When you work at Nationwide, you can experience that difference for yourself. You’ll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You’ll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don’t have to bank with a bank. They can choose a modern mutual instead.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing and Corporate Affairs Manager.

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