Copywriter in Bournemouth

As a copywriter in the Customer Marketing & Planning team, you will play a key role in the creative delivery of our customer communications across our direct marketing, owned and paid-for digital media channels. This role will sit in one of our Customer Marketing Squads. Working in a squad means you’ll find yourself part of a focused team that comprises all the essential skills and resources required to develop and deliver highly personalised, creative and engaging marketing campaigns.

We are happy to consider flexible working approaches to help you perform at your best. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our Swindon, Bournemouth or London offices. If your application is successful, your hiring manager will provide further details on how this works.

You’ll be working in a team that has accountability for delivering customer marketing communications from beginning to end. You’ll work collaboratively with your team to understand the brief and the customer need so you can deliver concise and compelling copy for a range of customer communications, including direct mail, emails, digital prompts in app and internet bank, home and exit pages, reception pages, paid search, social and display.

Alongside the delivery of effective communications, you will champion best practice at every stage of a project - simplify the complex, using credible language and insight to optimise customer comms, journeys and experience. You should be willing to argue the case for what’s right, not what’s easy and able to work in an agile way, making quick changes to copy as needed to ensure it is fully compliant with all regulations.

You will also need to collaborate with our wider brand team to understand our tone of voice and be a guardian of this, whilst delivering impactful copy that is on brief. This will include working closely with the Creative Centre of Excellence team to ensure we are delivering best in class creative and support with identifying opportunities to enhance skills and knowledge.

We’re looking for somebody who has:

• Proven creative copywriting experience, preferably for large corporate clients, within direct marketing especially.
• A good track record in delivering excellent copywriting, demonstrated through your portfolio (please submit 2 – 3 examples of your portfolio with your CV).
• Good commercial awareness, strategic thinking and an ability to deliver customer-focused copy.
• Ability to work within multi-disciplinary teams, as well as on your own.
• A natural storytelling ability, essential for creating compelling narratives.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%.
• Up to 2 days of paid volunteering a year.
• Life assurance worth 8x your salary.
• A great selection of additional benefits through our salary sacrifice scheme.
• Wellhub – Access to a range of free and paid options for health and wellness.
• Access to an annual performance related bonus.
• Access to training to help you develop and progress your career.
• 25 days holiday pro rata.

Nationwide is the world’s largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK’s population. We’ve got the scale to compete with the big banks, but we’re not a bank. As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.

When you work at Nationwide, you can experience that difference for yourself. You’ll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You’ll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don’t have to bank with a bank. They can choose a modern mutual instead.

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.