At a Glance
- Tasks: Lead exciting campaigns for UEFA EURO 2028, engaging communities and showcasing the best of the UK and Ireland.
- Company: Join the local organising committee for one of the world's largest sporting events.
- Benefits: Competitive salary, 25 days holiday, pension, private medical insurance, and a chance to make history.
- Other info: Dynamic role with travel opportunities and a commitment to diversity and inclusion.
- Why this job: Be part of a landmark event and inspire excitement across the UK and Ireland.
- Qualifications: Experience in high-impact campaign management and strong communication skills required.
The predicted salary is between 40000 - 50000 € per year.
Location: Wembley Stadium, London (with travel across the UK & Ireland)
Contract: Fixed-term | September 2026 – Summer 2028
Close Date: 17/05/2026
About UK & Ireland 2028 Limited
UK & Ireland 2028 Limited is the local organising committee responsible for delivering UEFA EURO 2028 across the UK & Ireland. We work on behalf of the five Football Associations and in partnership with governments, host cities, stadiums and delivery partners to plan and deliver the tournament safely, inclusively and to world‑class standards.
About UEFA EURO 2028
UEFA EURO is one of the world’s largest sporting events. In 2028, it will be hosted across multiple cities in the UK & Ireland, requiring large‑scale coordination across transport, infrastructure, stadiums and public services. UEFA owns the tournament and sets requirements; UK & Ireland 2028 Limited is responsible for delivering it locally.
The Role
The Communications & Campaigns workstream will inspire engagement and connect with key audiences to support the delivery of an outstanding UEFA EURO 2028 tournament in UK and Ireland. The Campaigns Manager will work closely with the Head of Communications and Campaigns by managing the planning and execution of high‑impact public campaigns for UK & Ireland 2028 Limited that inspire excitement, participation and connection with communities. The successful candidate will play a central role in developing and activating campaigns that demonstrate the benefits of hosting the Tournament, including community‑focused programmes, promoting Host Cities as fan and visitor‑friendly destinations and showcasing the best of the UK and Ireland. The role will be responsible for turning strategic objectives into audience‑centred campaign plans, assets and activations that deliver measurable results.
What you’ll be doing
- Support the development and delivery of the UK & Ireland 2028 campaign programme in line with tournament objectives, event positioning, stakeholder priorities and UEFA requirements.
- Manage overall campaign delivery and public engagement moments.
- Work closely with the Impact & Sustainability team to support the campaign development and promotion of the largest‑ever UEFA EURO Community Programme.
- Manage the development of campaign assets and promotional materials across relevant channels and formats.
What we’re looking for
- Proven experience developing and delivering high‑impact campaigns within a high‑profile organisation or agency.
- Strong campaign planning skills, with the ability to translate strategic objectives into effective, audience‑led delivery.
- Experience managing integrated campaigns across multiple channels and stakeholders.
- Experience delivering public engagement, marketing or community‑facing campaigns with measurable outcomes.
- Strong project management skills, including planning, budgeting, supplier management and performance tracking.
- Excellent written and verbal communication skills.
- Creative, ambitious and impact‑driven, with strong judgement and attention to detail.
- Comfortable working in a fast‑paced, multi‑stakeholder environment.
Why apply?
We offer a competitive salary and benefits (including 25 days holiday, pension and private medical insurance), alongside the opportunity to be part of a landmark international sporting event.
Location & Working Pattern
Based at Wembley Stadium, with travel across the UK & Ireland as required.
2026: 3 days/week onsite
2027: 3–4 days/week onsite
Everyone is welcome
We’re hiring for excellence through inclusion. We’re building a skilled, values‑led workforce that reflects the diversity of the UK and Ireland. We encourage applications from all backgrounds and don’t expect a traditional career path. We’re happy to make reasonable adjustments—please contact us. All roles are subject to appropriate DBS checks.
Campaigns Manager in London employer: UK & Ireland 2028 Limited
UK & Ireland 2028 Limited is an exceptional employer, offering a unique opportunity to be part of the prestigious UEFA EURO 2028 tournament. With a vibrant work culture centred on inclusivity and community engagement, employees benefit from competitive salaries, generous holiday allowances, and comprehensive health insurance. Located at the iconic Wembley Stadium, the role of Campaigns Manager not only promises professional growth through high-impact campaign management but also allows for meaningful contributions to a landmark international sporting event.
Contact Detail:
UK & Ireland 2028 Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Campaigns Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks who work at UK & Ireland 2028 Limited. You never know who might help you land that Campaigns Manager role!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience in managing high-impact campaigns. Share specific examples of how you've turned strategic objectives into successful audience engagement—this is your time to shine!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to the team at UK & Ireland 2028 Limited through our website. Express your interest in the Campaigns Manager position and share what you can bring to the table. A little initiative goes a long way!
✨Tip Number 4
Prepare for interviews by researching the tournament and its community impact. Understand the key stakeholders and how your role as a Campaigns Manager can contribute to the success of UEFA EURO 2028. This will show you're not just interested in the job, but also passionate about the event!
We think you need these skills to ace Campaigns Manager in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for UEFA EURO 2028 shine through! We want to see how excited you are about the role and the impact you can make in our campaigns.
Tailor Your Experience:Make sure to highlight your relevant experience in campaign management. We’re looking for specific examples of high-impact campaigns you've delivered, so don’t hold back on the details!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use simple language and structure your thoughts well. This will help us see your communication skills in action!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at UK & Ireland 2028 Limited
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns that UK & Ireland 2028 Limited has executed or is planning. Familiarise yourself with their objectives and how they engage communities. This will help you demonstrate your understanding of their mission and how your experience aligns with their goals.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed campaigns in the past. Highlight your project management skills, including budgeting and performance tracking. Use metrics to illustrate your success and how you can bring measurable results to the role.
✨Engage with the Community Focus
Since community engagement is a key part of this role, think about how you can connect with local audiences. Prepare ideas on how to promote community-focused programmes and showcase the benefits of hosting the tournament. This shows you're not just thinking about the campaign but also about its impact.
✨Prepare for Fast-Paced Scenarios
Given the fast-paced environment mentioned in the job description, be prepared to discuss how you handle pressure and manage multiple stakeholders. Share examples of how you've successfully navigated complex situations in previous roles, demonstrating your adaptability and strong judgement.
