Event Communications Manager
Location: Wembley Stadium, London (with travel across the UK & Ireland)
Contract: Fixed-term |February 2027- Summer 2028
About UK & Ireland 2028 Limited
UK & Ireland 2028 Limited is the local organising committee responsible for delivering UEFA EURO 2028 across the UK & Ireland. We work on behalf of the five Football Associations and in partnership with governments, host cities, stadiums and delivery partners to plan and deliver the tournament safely, inclusively and to world-class standards.
About UEFA EURO 2028
UEFA EURO is one of the world’s largest sporting events. In 2028, it will be hosted across multiple cities in the UK & Ireland, requiring large-scale coordination across transport, infrastructure, stadiums and public services. UEFA owns the tournament and sets requirements; UK & Ireland 2028 Limited is responsible for delivering it locally.
The Role
Working with key operational stakeholders across venues and host cities, the EURO Event Communications Manager will drive the delivery of matchday, mobility and fan festival information to spectators via the UEFA EURO 2028 app and UEFA.com. Additionally, they will guarantee the right workflows are in place to ensure messaging across all spectator-facing channels is streamlined.
They will also be responsible for leading and training a specialised communications team across the 8 host cities, as well as building relationships with key external communications stakeholders to deliver a seamless tournament communications programme.
What you’ll be doing
Strategy
- Support the development of the UEFA EURO 2028 Event Communications Strategy, maximising the reach and impact of all tournament communications channels.
Communications delivery
- Lead on the development, collation and delivery of operational content for spectators and other client groups for the UEFA EURO 2028 app, UEFA.com, emails, and other channels as required.
- Work with internal and external stakeholders to create accurate and consistent stadium, mobility and fan festival communications.
- Deliver dynamic spectator communications during the tournament, working onsite with key operational stakeholders.
- Support the promotion of the event communications programme, working with designers and agencies to produce briefings for creative assets such as imagery, photography and videos.
Content management
- Be responsible for the CMS of the UEFA EURO 2028 app and UEFA.com.
- Assist in testing, monitoring and reviewing the digital product delivery, ensuring all functionality is in place to support the requirements of the event communications programme.
Stakeholder management
- To work with all key event stakeholders - Host City, Transport, Stadium, Fan Festival and National Associations - to put the structure and workflows in place to streamline operational messaging to spectators.
Project management
- To lead and train a team of event communication managers across the 8 host cities, providing them with the right tools, plans and know-how to deliver localised event communications.
- To attend table-top exercises and support readiness training for the event communications team.
What we’re looking for
Essential experience and skills:
- Multi-channel communications experience in the sports or events industry.
- Copywriting and/or content editing experience, ideally with an operational focus.
- Digital content management experience.
- Experience in major event operations.
- Advanced Adobe Creative Suite.
- Good knowledge of mobile apps and websites, industry standards and best practices of digital content production & planning.
Please see the attached role profile for full details
How you’ll succeed
- Adaptable - leads in complex environments.
- Catalyst - enables and motivates others.
- Critical Thinker - makes sound decisions.
- Inclusion - creates inclusive team environments.
- Performance Focus - drives results and standards.
- Positive Impact - shows resilience and solutions focus.
- Pride - sets and upholds standards.
- Relationship Manager - builds trusted partnerships.
These strengths may be assessed during application, assessment and interview.
Why apply?
We offer a competitive salary and benefits (including 25 days holiday, pension and private medical insurance), alongside the opportunity to be part of a landmark international sporting event.
Location & Working Pattern
Based at Wembley Stadium, with travel across the UK & Ireland as required.
- 2027: 3-4 days/week onsite
- 2028: Full-time onsite during tournament delivery
Everyone is welcome
We’re hiring for excellence through inclusion
We’re building a skilled, values-led workforce that reflects the diversity of the UK and Ireland. We encourage applications from all backgrounds and don’t expect a traditional career path.
We’re happy to make reasonable adjustments- please contact careers@uki2028.com.
All roles are subject to appropriate DBS checks.
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Event Communications Manager employer: UK & Ireland 2028 Limited
UK & Ireland 2028 Limited is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation in the lead-up to UEFA EURO 2028. With a strong emphasis on employee growth and development, team members are encouraged to take ownership of their roles while benefiting from comprehensive support and resources. The company's commitment to local engagement and accountability ensures that employees feel valued and integral to the success of this prestigious event.
