Vendor Marketing Manager in Farnborough

Successful candidates will join Ignition, a high‐growth cybersecurity organisation that powers next‐generation security technologies. This role is an opportunity to shape the future of cybersecurity while helping partners and customers build a trusted digital future. If you are excited about delivering real value and developing meaningful relationships that result in realised growth, then we want you!

Benefits:

• 24 days holidays, rising to 29 days with each year of service
• Additional day off for your birthday
• Health‐care cash plan through Paycare and Employee Perks/Discounts
• Employee Assistance Programme
• Auto‐Enrolment Pension scheme
• Long‐service awards
• Employee Referral Scheme
• Coffee shop, canteen and gym on site
• Free on‐site parking

Duties and Responsibilities:

This position is responsible for building and activating go‐to‐market strategies for high‐potential innovation vendors and reports to the Marketing Director.

• Own end‐to‐end GTM plans for innovation vendors entering or scaling within the ecosystem.
• Define positioning, messaging, and target audiences.
• Design and execute launch campaigns that create awareness and initial traction.
• Act as the primary marketing contact for assigned vendors, ensuring alignment on strategy, approvals, and performance reporting.
• Plan and deliver integrated, multi‐channel B2B marketing campaigns (email, social, events, landing pages).
• Develop high‐impact demand‐generation programmes that drive measurable pipeline.
• Oversee campaign performance, optimisation, and reporting.
• Build strong relationships to increase partner engagement and marketing adoption.
• Work closely with Sales to identify, onboard, and activate the right partners.
• Drive co‐marketing initiatives with partners to accelerate pipeline.
• Equip partners with simple, effective campaigns they can execute independently.
• Develop repeatable 'campaign‐in‐a‐box' toolkits for vendors and partners.
• Create scalable playbooks that simplify execution and drive consistency across the ecosystem.
• Continuously refine frameworks based on performance and partner feedback.
• Recommend high‐impact activities across digital demand generation, partner enablement, events and experiences.
• Manage MDF funds (MDF), including planning, compliance, execution, and claims.
• Track, measure, and report on ROI, pipeline contribution, and campaign effectiveness.
• Use data and analytics to inform decision‐making and improve performance.
• Perform any ad‐hoc duties as defined by your line manager.

Qualifications and Experience:

• Proven experience in customer marketing and/or channel marketing, ideally within a B2B technology or channel‐driven environment.
• Strong background in managing vendor relationships, alliances, and marketing development funds.
• Strong understanding of CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Data‐driven with the ability to translate campaign insights into strategic recommendations.

We are proud to be an Equal Opportunity Employer. We are committed to the recruitment and hiring of individuals from diverse backgrounds and experiences, as we believe this strengthens our ability to develop superior solutions, make informed decisions, and better serve our valued customers. We do not discriminate against individuals on the basis of race, religion, colour, national origin, gender, sexual orientation, disability status, or any similar characteristic. Employment decisions are made solely on the basis of qualifications, merit, and business need.

Please review our Diversity and Inclusion Policy for further information.

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