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For Companies At a Glance
- Tasks: Lead marketing strategies to drive growth and enhance customer satisfaction.
- Company: Join the UK Hydrographic Office, a leader in maritime data and services.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make a significant impact on global customer strategies and brand reputation.
- Qualifications: Proven experience in strategic marketing and leadership in a complex environment.
- Other info: Be part of a talented team driving innovation and customer-centric solutions.
The predicted salary is between 43200 - 72000 £ per year.
Overview
This is a high impact, strategic leadership role working at the heart of the UK Hydrographic Office (UKHO) driving revenue growth and strengthening market presence across the UKHO and ADMIRALTY brands. Your work will underpin the financial sustainability of UKHO.
Responsibilities
- Form part of the Customer Division senior leadership team delivering the UKHO’s global customer strategy covering defence, commercial, government and UK citizens, representing over £220m of revenue per annum.
- Report to the Chief Customer Officer and work closely with the Chief Executive, influencing decisions at the highest level with the organisation.
- Lead a talented team to ensure the marketing strategy enhances customer and partner satisfaction, driving retention, growth and revenue performance.
- Champion a data driven, customer centric approach using insights to create insightful, impactful positioning and messaging.
- Develop and implement a marketing strategy which enables delivery of UKHO’s corporate plan and plays a leading role in developing and implementing the UKHO’s customer strategy, providing strategic thought leadership that strengthens and protects UKHO brand, reputation and content.
- Drive revenue and growth through channel marketing, establishment of a robust go to market capability, market research and product lifecycle management.
- Ensure the structure, efficacy and technical requirements of the marketing team are fit for purpose in order for UKHO to deliver its plans and vision, establishing career development pathways and a strategy to grow and flow key talent.
- Uphold the highest levels of behavioural and leadership standards and take a leading role in embedding customer centricity at an organisational level.
- Maintain and build corporate brand and reputation, including effective external communications (website, crisis comms, social media).
- Advise the Chief Customer Officer, Chief Executive and Executive Leadership Team on Corporate & Marketing communications and potential areas of reputational risk or opportunity.
- Deploy data analytics and management information to provide evidence of the efficacy of the marketing function in delivering both the Customer and Marketing strategies to meet financial targets and the strategic objectives of the UKHO.
- Deliver streamlined marketing operations and agency management to optimise resources, budgets and processes.
Qualifications
- A strategic thinker with proven experience in shaping customer strategies and delivering measurable growth.
- Strong leadership skills and the ability to inspire teams and stakeholders.
- Expertise in marketing, customer engagement and thought leadership at an executive level.
- Proven ability to set and deliver marketing strategy in a complex, global B2B digital environment, aligning brand, product and commercial outcomes with experience of designing and implementing data-driven strategies.
- Proven experience of growing and developing high performing, customer centric marketing teams to deliver a quality service; proven leadership and communication skills, with a collaborative, inclusive approach whilst able to influence and challenge constructively.
- Proven experience of leading a full marketing function with multifunctional teams (including external agencies) and marketing budgets in a complex commercial environment.
- Demonstrable experience of leading a full marketing function to deliver new outcomes, improved efficiency or broader remits using a data driven, customer centric approach.
- Experience of implementing an effective marketing automation platform with successful outcomes.
- Data literate and tech savvy, with experience working across CRM systems (e.g., Salesforce, Microsoft D365), digital platforms (e.g., Hubspot) and analytical tools.
- Experience of leading agency relationship and creative outputs at pace.
- A qualification at level 6 from the Chartered Institute of Marketing.
Head of Marketing in Taunton employer: UK Hydrographic Office
Contact Detail:
UK Hydrographic Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Taunton
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around customer-centric strategies and data-driven marketing.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've inspired teams and driven growth in previous roles. Use specific examples that highlight your strategic thinking and ability to manage multifunctional teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing in Taunton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in strategic marketing leadership. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills: As a Head of Marketing, strong leadership is key. Use your application to demonstrate how you've inspired teams and driven customer-centric strategies in previous roles. We love seeing examples of authentic leadership!
Be Data-Driven: Since this role emphasises a data-driven approach, include specific metrics or outcomes from your past marketing strategies. Show us how you’ve used data to drive growth and improve efficiency – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at UK Hydrographic Office
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of revenue growth and market presence. Brush up on key metrics related to customer engagement and retention, and be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so think about examples that highlight your ability to inspire and develop high-performing teams. Be prepared to share specific instances where you’ve successfully led a team through transformational change or improved efficiency.
✨Be Customer-Centric
The UK Hydrographic Office values a customer-centric approach. Prepare to discuss how you've implemented strategies that enhance customer satisfaction and engagement. Use real-life examples to illustrate how your marketing initiatives have positively impacted customers.
✨Familiarise Yourself with Their Brand
Before the interview, take time to research the UKHO and ADMIRALTY brands. Understand their current marketing strategies and any recent campaigns. This will not only show your interest but also allow you to suggest insightful ideas during the conversation.
