At a Glance
- Tasks: Lead impactful marketing campaigns that change lives and enhance public safety.
- Company: Join a dynamic team within the Civil Service, making a real difference.
- Benefits: Enjoy a competitive salary, generous pension contributions, and a Specialist Recruitment Allowance.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
- Why this job: Be part of exciting projects with top media agencies and influence public attitudes.
- Qualifications: Proven experience in integrated marketing campaigns and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Various locations: Salford, Sheffield, Westminster
Successful candidates will be eligible for an annual Specialist Recruitment and Retention Allowance (RRA) of £2,300.
This allowance is subject to review and could be reduced or withdrawn at any time.
- A Civil Service pension with an employer contribution of 28.97%
- Application closing date by Thursday 9th July 2026
The post will sit in the directorate’s specialist marketing team who work on campaigns to inform the public and/or change attitudes and behaviours, targeting a range of audiences across all media channels.
As well as the opportunity to work on campaigns that improve lives and the safety and security of the UK, the successful candidate will work with some of the best media and creative agencies in the business.
We are seeking an experienced and passionate Marketing Manager to support and implement marketing strategies in support of the Home Secretary’s priority areas.
This post calls for a creative thinker and planner, with the ability to work at pace on some of the most interesting and challenging briefs you will encounter in your career.
You will have experience in a communications delivery role and expertise in delivering integrated paid-for marketing campaigns.
The successful candidate will bring experience of supporting campaign activity from initial research through strategic development, creative and media planning, implementation and evaluation.
You will have excellent marketing skills as well as the ability to build strong relationships with a diverse range of audiences and stakeholders.
You will also be able to work effectively with agencies and suppliers.
- Experience working across all aspects of multi-channel (broadcast and digital) marketing campaigns to inform the public and change behaviours, from brief to delivery.
This includes managing and forecasting budgets, developing creative strategy, shaping propositions and messaging, producing creative assets in a range of formats, and planning and implementing paid media campaigns, including partnerships
- Experience of analysing and prioritising relevant sources of data and insight to inform campaign objectives, briefings and optimisation, as well as using a range of data and methodologies to evaluate impact.
- Strong project management and prioritisation skills, with the ability to work at pace across multiple campaigns supporting communications priorities that can change at short notice.
- Ability to work independently and use your initiative to drive projects forward.
- Ability to collaborate with a range of internal teams and external stakeholders, with a track record of influencing others to secure buy-in to proposals.
- Experience of managing agency delivery and performance, from briefing through to performance oversight, with an understanding of how to secure value for money.
- Practical knowledge of the wider communications landscape.
- An understanding of the political landscape.
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UK Home Office and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UK Home Office are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UK Home Office on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UK Home Office. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UK Home Office. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UK Home Office:Show us that you’ve done your homework! In your application, briefly mention what you admire about UK Home Office’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UK Home Office
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UK Home Office will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UK Home Office, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
