Sales & Commercial Manager Franchise Network in Guildford
Sales & Commercial Manager Franchise Network

Sales & Commercial Manager Franchise Network in Guildford

Guildford Full-Time 50000 - 65000 £ / year (est.) Home office (partial)
UK Greetings

At a Glance

  • Tasks: Lead and develop our national franchise network to drive sales performance.
  • Company: Join Card Connection, a market leader in greeting card distribution.
  • Benefits: Enjoy competitive benefits including a pension scheme and employee recognition.
  • Why this job: Make a significant impact on growth while building strong partnerships.
  • Qualifications: Proven sales leadership experience, ideally in retail or franchise environments.
  • Other info: Field-based role with travel across the UK and Ireland.

The predicted salary is between 50000 - 65000 £ per year.

Are you a strategic sales leader with a passion for building strong partnerships and driving commercial growth? We are looking for a Sales & Commercial Manager to lead and develop our national franchise network, driving sales performance across National, Regional and Independent accounts within the convenience and forecourt sector. This is a pivotal leadership role, working closely with our Managing Director and Regional Sales Managers to shape and execute sales strategy, strengthen franchisee relationships, and deliver sustainable growth across the network. This is a field-based role; however, attendance at our offices in Farnham, Surrey will be required from time to time. As this is not an office-based role, all applicants living within a 2-hour radius of Farnham will be considered.

What you'll be doing:

  • Leading the development and growth of sales across a national franchisee network
  • Providing clear leadership and direction to Regional Sales Managers and the Franchisee Controller
  • Acting as the key liaison between franchisor and franchisees, ensuring strong communication and aligned objectives
  • Driving best practice in product display, service levels and operational excellence
  • Shaping and delivering sales strategy across multiple account levels
  • Reviewing structures, processes and resources to maximise performance
  • Supporting franchisee recruitment and long-term relationship development

You will play a critical role in delivering annual sales and profit objectives, ensuring franchisees feel supported, motivated and equipped to succeed.

What we're looking for:

  • Proven experience leading a sales division, ideally within retail, greeting cards or a franchise environment
  • Strong understanding of franchise operations and franchisor/franchisee relationships
  • Demonstrable experience motivating and developing high-performing teams
  • Strong commercial acumen with the ability to influence at senior level
  • Excellent planning, organisational and communication skills

This is a demanding and rewarding field-based role requiring regular travel across the UK and Ireland. In return, you'll have the opportunity to make a significant impact on the growth and direction of Card Connection.

At UK Greetings, we pride ourselves on being an inclusive and diverse employer. We are committed to building a culture where difference is valued and everyone can fulfil their potential, regardless of background. Ready to take the lead and drive meaningful growth? We'd love to hear from you.

Card Connection is the market leader in the franchised distribution of greeting cards and operates a Franchise Network which covers the UK and Ireland. We supply over 12,000 outlets, mainly in convenience, from independent retailers through to major National Accounts such as Spar, BP (M&S Simply Food), Budgens, WH Smith (Motorway), Shell, BWG Spar in Ireland and C.J. Lang's Spar in Scotland. Established in 1992, we are part of UK Greetings Ltd, the British subsidiary of one of the world's largest greeting card companies, American Greetings Inc. We provide unrivalled service to the retailer and have been described as one of the best run franchisees in the UK. We invest in people and are proud of our reputation as a caring and professional franchisor and employer. We take pride in being an inclusive and diverse employer - we are dedicated and committed to building a culture where difference is valued and everyone is able to fulfil their potential at work regardless of their background.

So if you feel like the role ticks all of the right boxes and you would love to be part of a talented team, you're in the right place!

Among the great benefits of working at Card Connection are:

  • Employee Benefits Platform
  • Employee Referral Scheme
  • Pension Scheme
  • Online Doctor and Employee Assistant Programme
  • Employee Recognition Scheme

Sales & Commercial Manager Franchise Network in Guildford employer: UK Greetings

At Card Connection, we are not just a leading franchise in the greeting card industry; we are a community that values inclusivity and professional growth. As a Sales & Commercial Manager, you will thrive in a dynamic work culture that encourages collaboration and innovation, while enjoying benefits such as a comprehensive employee assistance programme, pension scheme, and recognition initiatives. With our commitment to supporting franchisees and fostering strong partnerships, you will have the opportunity to make a meaningful impact on our national network from your base in Farnham, Surrey.
UK Greetings

Contact Detail:

UK Greetings Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales & Commercial Manager Franchise Network in Guildford

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Prepare for those interviews! Research the company and its franchise network thoroughly. Understand their sales strategies and be ready to discuss how your experience aligns with their goals. We want you to shine when it’s your turn to impress!

✨Tip Number 3

Showcase your leadership skills! In your conversations, highlight your experience in motivating teams and driving sales performance. Use specific examples that demonstrate your ability to build strong partnerships and achieve commercial growth.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and genuinely interested in joining our team at Card Connection.

We think you need these skills to ace Sales & Commercial Manager Franchise Network in Guildford

Strategic Sales Leadership
Partnership Development
Sales Performance Management
Franchise Operations Understanding
Team Motivation and Development
Commercial Acumen
Influencing Skills
Planning and Organisational Skills
Communication Skills
Field-Based Sales Experience
Relationship Management
Operational Excellence
Recruitment Support
Performance Maximisation

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for sales and commercial growth shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about leading our franchise network and building strong partnerships.

Tailor Your Experience: Make sure to highlight your relevant experience in sales leadership, especially within retail or franchise environments. We’re keen to see how your background aligns with the role, so don’t hold back on showcasing your achievements and skills!

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points or short paragraphs to make it easy for us to see why you’re the perfect fit for the Sales & Commercial Manager position.

Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!

How to prepare for a job interview at UK Greetings

✨Know Your Numbers

As a Sales & Commercial Manager, you'll need to demonstrate your understanding of sales metrics and performance indicators. Brush up on key figures from your previous roles, such as sales growth percentages and team performance stats, so you can confidently discuss how you've driven results.

✨Showcase Your Leadership Style

This role requires strong leadership skills, so be prepared to share specific examples of how you've motivated and developed teams in the past. Think about challenges you've faced and how you overcame them while keeping your team engaged and focused on their goals.

✨Understand Franchise Dynamics

Familiarise yourself with the intricacies of franchisor/franchisee relationships. Be ready to discuss how you've successfully navigated these dynamics in previous roles, and think about strategies you would implement to strengthen those relationships in this new position.

✨Prepare Questions That Matter

Interviews are a two-way street, so come armed with insightful questions that show your interest in the company and the role. Ask about their current sales strategies, challenges they face in the franchise network, and how they envision the future of the business. This will not only demonstrate your enthusiasm but also help you gauge if it's the right fit for you.

Sales & Commercial Manager Franchise Network in Guildford
UK Greetings
Location: Guildford

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