At a Glance
- Tasks: Lead and develop our national franchise network to drive sales performance.
- Company: Join Card Connection, the market leader in greeting card distribution.
- Benefits: Enjoy competitive benefits including a pension scheme and employee recognition.
- Why this job: Make a significant impact on growth while building strong partnerships.
- Qualifications: Proven sales leadership experience, ideally in retail or franchise environments.
- Other info: Field-based role with travel across the UK and Ireland.
The predicted salary is between 50000 - 65000 £ per year.
Are you a strategic sales leader with a passion for building strong partnerships and driving commercial growth? We are looking for a Sales & Commercial Manager to lead and develop our national franchise network, driving sales performance across National, Regional and Independent accounts within the convenience and forecourt sector.
This is a pivotal leadership role, working closely with our Managing Director and Regional Sales Managers to shape and execute sales strategy, strengthen franchisee relationships, and deliver sustainable growth across the network. This is a field-based role; however, attendance at our offices in Farnham, Surrey will be required from time to time. As this is not an office-based role, all applicants living within a 2-hour radius of Farnham will be considered.
What you'll be doing:
- Leading the development and growth of sales across a national franchisee network
- Providing clear leadership and direction to Regional Sales Managers and the Franchisee Controller
- Acting as the key liaison between franchisor and franchisees, ensuring strong communication and aligned objectives
- Driving best practice in product display, service levels and operational excellence
- Shaping and delivering sales strategy across multiple account levels
- Reviewing structures, processes and resources to maximise performance
- Supporting franchisee recruitment and long-term relationship development
You’ll play a critical role in delivering annual sales and profit objectives, ensuring franchisees feel supported, motivated and equipped to succeed.
What we're looking for:
- Proven experience leading a sales division, ideally within retail, greeting cards or a franchise environment
- Strong understanding of franchise operations and franchisor/franchisee relationships
- Demonstrable experience motivating and developing high-performing teams
- Strong commercial acumen with the ability to influence at senior level
- Excellent planning, organisational and communication skills
This is a demanding and rewarding field-based role requiring regular travel across the UK and Ireland. In return, you’ll have the opportunity to make a significant impact on the growth and direction of Card Connection.
At UK Greetings, we pride ourselves on being an inclusive and diverse employer. We are committed to building a culture where difference is valued and everyone can fulfil their potential, regardless of background.
Ready to take the lead and drive meaningful growth? We’d love to hear from you.
Who we are:
Card Connection is the market leader in the franchised distribution of greeting cards and operates a Franchise Network which covers the UK and Ireland. We supply over 12,000 outlets, mainly in convenience, from independent retailers through to major National Accounts such as Spar, BP (M&S Simply Food), Budgens, WH Smith (Motorway), Shell, BWG Spar in Ireland and C.J. Langs Spar in Scotland.
Established in 1992, we are part of UK Greetings Ltd, the British subsidiary of one of the world’s largest greeting card companies, American Greetings Inc. We provide unrivalled service to the retailer and have been described as one of the best run franchisees in the UK. We invest in people and are proud of our reputation as a caring and professional franchisor and employer.
We take pride in being an inclusive and diverse employer - we are dedicated and committed to building a culture where difference is valued and everyone is able to fulfil their potential at work regardless of their background.
So if you feel like the role ticks all of the right boxes and you would love to be part of a talented team, you’re in the right place!
Among the great benefits of working at Card Connection are:
- Employee Benefits Platform
- Employee Referral Scheme
- Pension Scheme
- Online Doctor and Employee Assistant Programme
- Employee Recognition Scheme
Locations
Sales & Commercial Manager Franchise Network in Farnham, Surrey employer: UK Greetings
Contact Detail:
UK Greetings Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Commercial Manager Franchise Network in Farnham, Surrey
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research the company and its franchise network thoroughly. Understand their values, products, and market position. This will help you tailor your answers and show that you're genuinely interested in driving their commercial growth.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've motivated teams and driven sales performance in the past. Use specific examples to illustrate your experience in leading a sales division and building strong partnerships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at Card Connection. Don’t forget to follow up after applying – a little persistence can go a long way!
We think you need these skills to ace Sales & Commercial Manager Franchise Network in Farnham, Surrey
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic sales experience. We want to see how you've successfully led teams and driven growth in previous roles, especially in franchise or retail environments.
Communicate Clearly: Strong communication is key in this role, so use your application to demonstrate your ability to convey ideas effectively. Whether it's through your cover letter or CV, make sure your points are clear and concise.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that align with the Sales & Commercial Manager role. We love seeing candidates who take the time to connect their background to our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at UK Greetings
✨Know Your Numbers
As a Sales & Commercial Manager, you'll need to demonstrate your understanding of sales metrics and performance indicators. Brush up on key figures from your previous roles, such as sales growth percentages and team performance stats, so you can confidently discuss how you've driven results.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so be prepared to share specific examples of how you've motivated and developed teams in the past. Think about challenges you've faced and how you overcame them while keeping your team engaged and focused on their goals.
✨Understand Franchise Dynamics
Since this position involves liaising between franchisors and franchisees, it's crucial to show your knowledge of franchise operations. Familiarise yourself with common challenges in franchise relationships and be ready to discuss how you've successfully navigated these in your career.
✨Prepare Questions That Matter
Interviews are a two-way street, so come armed with thoughtful questions that show your interest in the company and the role. Ask about their current sales strategies, how they support franchisees, or what success looks like for this position in the first six months.