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For Companies At a Glance
- Tasks: Create engaging short videos about UK study abroad topics and analyse their performance.
- Company: Join a dynamic team focused on the education sector in Manchester.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Make an impact by helping students navigate their study abroad journey through engaging content.
- Qualifications: Degree in Media or related field; experience with video production and Chinese platforms preferred.
- Other info: Collaborative culture with a focus on creativity and adaptability.
The predicted salary is between 26000 - 26000 £ per year.
Contract Type: Full-time Permanent
Working Hours: Mon-Fri 9am-17:30pm
Location: Manchester (on-site)
Salary: £26,000 per year
Overview
We are looking for a creative and data-driven Video Content & Operations Specialist to produce engaging and conversion-focused short videos for the UK study abroad sector. You will be responsible for the full cycle of content creation, distribution, and performance analysis across major Chinese short-video platforms.
Key Responsibilities
- Short Video Content Planning & Production (Lead-Driven Content)
- Create compelling short videos around UK study abroad topics such as visas, application processes, and student life—content that is both engaging and conversion-oriented.
- Independently develop creative scripts, shooting plans, and editing workflows to produce videos that make students want to inquire immediately.
- User Acquisition & Conversion
- Utilize short-video platforms (WeChat Channels, Douyin, Bilibili, Xiaohongshu, Kuaishou, etc.) to increase exposure, attract target students, and guide them to consultation channels.
- Track video performance metrics (views, inquiry clicks, comment conversions, etc.) to optimize lead generation effectiveness.
- Trend Insight & Content Optimization
- Deeply understand the interests and pain points of Chinese international students, identify trending topics, and build sustainable video series that attract followers.
- Continuously improve content structure, captions, visual style, and pacing to increase click-through and conversion rates.
- Possess strong market sensitivity to anticipate trends and adapt content strategies flexibly.
- Work closely with marketing and admissions teams to integrate video content into inquiry and enrollment processes, creating a closed-loop from content to conversion.
- Asset Management & Workflow Efficiency
- Manage a structured video asset library to ensure reusable materials and fast turnaround.
- Participate in content scheduling to ensure timely delivery of high-quality videos.
- Additional Tasks
- Support other tasks as assigned by the Line Manager, adapting to shifting priorities as needed.
Qualifications
- Bachelor’s degree or above, preferably in Media, New Media, Marketing, Education, or related fields.
- Familiar with Chinese short-video platforms (Douyin, Xiaohongshu, Bilibili, Kuaishou, etc.) and user behavior.
- Prior experience in video production or operations within education, study abroad, or agency industries is preferred.
- Proficient in video shooting and editing software (Premiere, Final Cut, After Effects, CapCut, etc.).
- Able to analyze data to optimize content for lead generation and conversion.
- Highly creative, skilled at presenting complex study-abroad information in an engaging and consult-driven manner.
- Results-oriented with strong execution ability; delivers high-quality content on schedule and drives projects forward.
- Keen market insight; stays updated on industry trends and proposes forward-looking content strategies.
- Adaptable to market changes and trending topics, able to adjust content plans to sustain lead generation.
- Excellent communication skills and a collaborative team spirit.
Bonus Points
- Proven success in growing a short-video account and driving user inquiries.
- Knowledge of study abroad processes and the psychology of Chinese students.
- Strong bilingual ability in Chinese and English, capable of producing content in both languages.
How to Apply
If you are interested in this position, please send us your CV and a cover letter to [emailprotected].
Full-time Video Content & Operations Specialist- Manchester employer: UK Education Centre
Contact Detail:
UK Education Centre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Full-time Video Content & Operations Specialist- Manchester
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio of your video content that highlights your creativity and technical abilities. We recommend using platforms like Vimeo or YouTube to showcase your work, making it easy for employers to see what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and understanding their content style. We want you to be able to discuss how your experience aligns with their goals, especially in the context of engaging Chinese international students.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Full-time Video Content & Operations Specialist- Manchester
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for video content and how your skills align with our mission at StudySmarter. Keep it engaging and personal, showing us why you’re the perfect fit for this role.
Tailor Your CV: Don’t just send a generic CV! Tailor it to showcase your relevant experience in video production and operations. Highlight any specific projects or achievements that relate to the responsibilities listed in the job description.
Show Off Your Creativity: Since we’re looking for a creative Video Content Specialist, don’t hesitate to include links to your previous work or portfolio. This is your chance to demonstrate your unique style and approach to video content creation!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at UK Education Centre
✨Know Your Platforms
Familiarise yourself with the Chinese short-video platforms mentioned in the job description. Understand their unique features and user behaviours, as this will show your potential employer that you’re not just a creative mind but also someone who knows how to engage the audience effectively.
✨Showcase Your Creativity
Prepare to discuss your previous video projects and how you approached content creation. Bring examples of scripts, shooting plans, or editing workflows you've developed. This will demonstrate your hands-on experience and creativity in producing engaging content.
✨Data-Driven Mindset
Be ready to talk about how you’ve used data to optimise video performance in the past. Discuss specific metrics you tracked and how you adapted your strategies based on those insights. This will highlight your analytical skills and your ability to drive conversions.
✨Stay Trendy
Research current trends in the study abroad sector and the interests of Chinese international students. Prepare to share your thoughts on what’s trending and how you would incorporate these insights into your video content strategy. This shows that you’re proactive and market-savvy.
