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- Tasks: Create engaging content for Xiaohongshu and WeChat to boost brand awareness.
- Company: Join a dynamic marketing team in London with a focus on innovation.
- Benefits: Earn £13.21 per hour, flexible hours, and gain valuable experience.
- Why this job: Make an impact in social media while developing your creative skills.
- Qualifications: 1-3 years of experience with Chinese social media platforms and bilingual in Chinese and English.
- Other info: Perfect for students looking to enhance their marketing and content creation skills.
The predicted salary is between 13 - 16 £ per hour.
Contract Type: Casual
Working Hours: Up to 20 hours per week
Location: London
Salary: £13.21 per hour
Job Overview
The Social Media Operator will support the marketing team in enhancing the profile and increasing brand awareness. This role focuses on creating engaging and high-quality content across Xiaohongshu and WeChat to connect with target audiences effectively. The assistant will also contribute to developing and executing creative content strategies to align with the overall marketing goals of the business.
Key tasks include but are not limited to:
- Competitive Research & Content Planning: Conduct weekly research on competitors' social media content trends and discuss with the marketing team. Collect and analyse high-engagement and high-conversion posts, and write monthly content plans for ES's social media.
- Content Creation for Xiaohongshu (RED): Develop high-quality content tailored to the preferences of high-net-worth families. Utilise online resources and existing marketing materials to create posts independently, including image design, copywriting, and video editing.
- Social Media Data Analysis: Perform in-depth analysis of ES's social media data monthly, identify key products and topics for promotion and provide recommendations for content optimisation.
- WeChat Article Writing: Analyse the psychology and needs of high-net-worth parents, creating insightful and perspective-aligned WeChat articles independently.
- Market Research: Conduct customer research, market/industry research, and competitor analysis to gather key insights to support marketing decisions.
- Marketing Strategy Support: Participate in brainstorming sessions with the team, providing strategic input and creative ideas for marketing initiatives.
- Fulfil any other ad hoc responsibilities designated by line manager.
Required Knowledge, Skills and Experiences:
- 1-3 years of formal experience operating Chinese mainstream social media platforms such as Xiaohongshu, WeChat, or TikTok (excluding managing personal accounts).
- Ability to independently create Xiaohongshu (RED) posts: Design images using graphic design software (e.g., Gaoding). Edit videos using video editing tools (e.g., Jianying). Write articles tailored for targeted audiences.
- Bilingual in Chinese and English, with strong proficiency in English reading and translation.
Person Specification:
- A positive team player with integrity;
- Proactive with a 'can-do' attitude and a solution-focused mentality;
- Entrepreneurial and innovative;
- Ability to cope under pressure and multitask.
Desired Knowledge, Skills, and Experiences:
- Knowledge or experience of UK boarding schools and university applications.
How to Apply:
If you are interested in this position, please send us your CV and a cover letter to [emailprotected].
Mandarin / English Part-time Social Media Operator-London employer: UK Education Centre
Contact Detail:
UK Education Centre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mandarin / English Part-time Social Media Operator-London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media content. This is a great way for us to see your creativity and how you can engage audiences effectively.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. We want to see that you’re genuinely interested and have ideas on how to enhance their brand awareness!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Mandarin / English Part-time Social Media Operator-London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with social media platforms like Xiaohongshu and WeChat. We want to see how your skills align with the role, so don’t be shy about showcasing relevant projects or achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about social media and how you can contribute to our marketing goals. Keep it engaging and personal – we love a bit of personality!
Show Off Your Creativity: Since this role involves content creation, consider including examples of your work. Whether it’s links to posts you’ve created or a portfolio of your designs, we want to see your creative flair in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at UK Education Centre
✨Know Your Platforms
Make sure you’re well-versed in Xiaohongshu and WeChat. Familiarise yourself with the latest trends, popular content types, and what engages high-net-worth families. This will show your potential employer that you’re not just a user but someone who understands how to leverage these platforms for brand awareness.
✨Showcase Your Creativity
Prepare a portfolio of your previous work, especially any content you've created for social media. Bring examples of posts, articles, or videos that highlight your skills in graphic design and video editing. This will give the interviewers a tangible sense of your capabilities and creativity.
✨Research is Key
Before the interview, conduct thorough research on the company’s current social media presence and their competitors. Be ready to discuss what you think works well and what could be improved. This shows initiative and a strategic mindset, which are crucial for the role.
✨Be Bilingual and Confident
Since the role requires bilingual proficiency, practice speaking both Mandarin and English fluently. Be prepared to switch between languages during the interview if necessary. This will demonstrate your comfort level and ability to communicate effectively with diverse audiences.
