At a Glance
- Tasks: Lead innovative CRM marketing campaigns to engage and inspire prospective students.
- Company: Join UCL, London's Global University, committed to education and innovation.
- Benefits: Enjoy 41 days holiday, competitive salary, and hybrid working options.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact on student recruitment with data-driven strategies.
- Qualifications: Experience in CRM marketing and strong analytical skills required.
The predicted salary is between 43981 - 52586 £ per year.
Ref Number B
Professional Expertise: External Engagement, Communications, Marketing and Events
Department: Vice-President (External Engagement) (B23)
Location: London
Working Pattern: Full time
Salary: £43,981-£52,586
Contract Type: Fixed-term
Working Type: Hybrid
Available for Secondment: Yes
Closing Date: 07-Aug-2026
About us
At UCL, we're committed to transforming lives through education, research and innovation. As London's Global University, we're home to one of the world's most diverse academic communities, united by a shared ambition to tackle global challenges and create meaningful change.
Our Marketing and Communications team plays a vital role in connecting future students with everything UCL has to offer. As we continue to evolve our digital engagement and CRM capability, we're looking for an experienced CRM Marketing Manager to help shape personalised, data-driven communications that enhance every stage of the prospective student journey.
This is an exciting opportunity to join a collaborative and ambitious team, working with colleagues across marketing, digital, data, technology and student recruitment to deliver best-in-class CRM marketing using Microsoft Dynamics 365.
About the role
As CRM Marketing Manager, you'll lead the planning, delivery and optimisation of sophisticated CRM marketing campaigns and customer journeys that inspire prospective students and support recruitment across the University.
Working across multiple stakeholder groups, you'll use customer insight, segmentation and marketing automation to deliver personalised communications that improve engagement and conversion. You'll be responsible for ensuring campaigns are delivered to a consistently high standard, using performance data, testing and continuous optimisation to enhance the customer experience.
You'll play an important role in the ongoing development of our CRM capability, identifying opportunities to improve processes, championing best practice and helping shape the future roadmap of our Microsoft Dynamics platform. You'll also support and coach junior colleagues, providing quality assurance, sharing expertise and fostering a culture of continuous improvement.
This is a varied role combining strategic thinking with hands-on campaign delivery, offering the opportunity to make a significant impact on how one of the world's leading universities engages with prospective students.
As part of this role you will be an active member of VPEE, working at 4 out of the twenty-eight onsite graduation ceremonies each year, and two out of three prospective student onsite Open Days as a minimum.
Please note, this is a fixed-term contract covering maternity leave offered on a hybrid working basis with currently a minimum of 1-2 days onsite in our London Kings Cross office (subject to change).
Job Ref: B
Closing Date: :59 (UK time)
About you
You'll be an experienced CRM marketing professional with a strong track record of delivering targeted, data-driven campaigns and customer journeys within a complex organisation. You'll be confident using CRM platforms—ideally Microsoft Dynamics 365—and passionate about creating personalised communications that deliver measurable results.
You enjoy turning insight into action, using data, testing and reporting to continually improve campaign performance and customer experience. Comfortable managing multiple priorities, you'll bring exceptional attention to detail alongside a proactive and solutions-focused approach.
Building trusted relationships comes naturally to you. You'll be an effective collaborator who can influence stakeholders across different disciplines, communicate technical concepts clearly and work confidently within cross-functional teams.
You'll also be committed to sharing knowledge, supporting colleagues and promoting CRM best practice, helping to build capability across the wider organisation.
What we offer
As well as the exciting opportunities this role presents, we also offer some great benefits.
CRM Marketing Manager (15-Months Fixed Term Contract - Maternity Cover) in London employer: UK Dementia Research Institute
At the UCL Institute for Materials Discovery, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through ample networking opportunities with leading experts in academia and industry, as well as our generous benefits package, including 41 days of holiday and a defined benefit pension scheme. Join us in our mission to advance materials research and make a meaningful impact in the field of biosensing technology, all while enjoying the vibrant atmosphere of London.
Contact Details:
UK Dementia Research Institute Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager (15-Months Fixed Term Contract - Maternity Cover) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Marketing Manager (15-Months Fixed Term Contract - Maternity Cover) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at UK Dementia Research Institute from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at UK Dementia Research Institute specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at UK Dementia Research Institute
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at UK Dementia Research Institute, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show UK Dementia Research Institute you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure UK Dementia Research Institute that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for UK Dementia Research Institute, so think on your feet and don't hesitate to showcase your creativity!
