Introduction
Throughout the duration of the apprenticeship, you will receive training and accreditation through a combination of on the job training and day release with our apprenticeship provider. The skills, knowledge and experience you will gain whilst on the programme will give you the best possible start in your professional career.
About the Employer
UK Column is an independent news media organisation producing news programmes, longform interviews, and written journalism covering civil liberties, government accountability, technology and current affairs. We publish across YouTube, Rumble, X, Instagram, Facebook, Substack and the major podcast platforms, and we run our own website and mailing list. We produce a large volume of original longform content every week. What we don’t yet do well is turn that material into the steady stream of clips, posts and updates needed for success on modern platforms.
What You’ll Do
- Clipping and reformatting. Cutting short (60-90 second) highlight clips from our programmes and interviews, reformatting them for Reels and Shorts, and adding burnt in captions.
- Publishing across platforms. Posting clips and updates natively to Instagram Reels, Facebook Reels, YouTube Shorts and X, and scheduling using our inhouse application suite.
- Building simple graphics. Producing quote cards, headline graphics and multislide carousel posts from our articles.
- Running the weekly email digest. Pulling together the week's best content into a short, clean email to our mailing list and sending it on a consistent schedule.
- Keeping the podcast feed tidy. Checking episode titles, descriptions and artwork so our shows surface properly on Spotify and Apple.
- Daily community activity. Posting and engaging on Substack Notes, responding to comments shortly after we publish, and keeping our feeds active.
- Watching the numbers. Pulling weekly figures from each platform’s analytics so we can see what’s working and adjust.
Training Outcome
We will invest properly in your development. Over your first months you’ll be trained in:
- Short form video editing, vertical reformatting and captioning.
- Producing graphics and carousels.
- Native publishing and scheduling across all our platforms.
- Podcast feed management and email digest production.
- Reading platform analytics and understanding what the numbers mean.
Our editorial standards
You’ll start with the most important, highest impact tasks (clipping and publishing) and take on more as your confidence grows.
Skills Required
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Logical
- Creative
- Initiative
- Patience
- Interest in current affairs
- Interest in independent media
- Basic graphics, video editing
- Reliable and self-disciplined
- Willingness to learn
Course Information
- Course: Content creator (level 3)
- Level: 3
- Route: Creative and design
- Apprenticeship Level: Advanced
Working Arrangements
- Working Week: Monday to Friday 09.00 - 17.00
- Expected Duration: 1 Year 6 Months
- Training Provider: GINGER NUT MEDIA LIMITED
