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- Tasks: Lead customer strategy and elevate brand presence in the fitness industry.
- Company: PRIMAL, a leading UK strength brand with global reach.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Join a passionate team and shape the future of fitness marketing.
- Qualifications: Proven experience in senior marketing roles, ideally in health & fitness.
- Other info: Be part of an exciting growth journey with a purpose-driven brand.
The predicted salary is between 72000 - 108000 £ per year.
A Glasgow born brand, Steven Rinaldi ignited the spark of PRIMAL in 2016. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces. To achieve this vision would involve both crafting premium strength and functional fitness equipment and designing worldclass gym spaces across the UK and beyond. Since then, PRIMAL has gone from strength to strength. Having received investment from Flywheel Partners in 2021 we were able to expand into larger warehousing, elevating our show sites, growing the team, and investing in their digital presence. Today, PRIMAL proudly stands as the leading commercial strength brand in the UK and they have made their mark internationally, reaching over 25 countries, including the UAE, South Africa, and Europe. It is their unwavering focus on designing state-of-the-art, biomechanically superior equipment that sets them apart. They create cutting-edge, bespoke products that continuously evolve, fuelling their three distinct series: Personal, Pro, and Performance. The ambition is to grow. To keep getting stronger. Progress over perfection. It’s an exciting time to join Primal and this newly created Chief Marketing Officer role will help elevate the brand and continue the growth trajectory.
About the role
In this role, you will fully own the customer strategy across both B2B and B2C markets. This newly created position will sit on the executive leadership team and be responsible for championing a customer-first approach across every stage of the customer lifecycle - from awareness and acquisition to loyalty and advocacy. You will own the brand, marketing, website, customer experience, and insights functions, ensuring a seamless, compelling and commercially impactful customer journey. You will bring together brand building, performance marketing, digital engagement, and customer retention under a single, cohesive strategy to accelerate growth, deepen loyalty, and elevate our brand across all key and developing markets.
Candidate requirements
The successful candidate will have proven experience in a senior marketing or customer leadership role (CCO, CMO, or similar), ideally in a digitally enabled consumer, health & fitness, or lifestyle brand. They will be experienced in working with both digital and sales teams in collaboration to optimise sales ideally across multiple geographies. A strategic thinker with strong commercial acumen they will have the ability to translate insight into business growth. And finally, authentic, collaborative leadership style with a passion for creating high-performing and purpose-led teams.
Apply Now
To apply, please send your CV to Jaclyn Needham, Director at FWB or for an initial confidential discussion, please contact heron. Contact the team at FWB to discuss your individual or company requirements, or to discover more about our specialist services.
Chief Marketing Officer employer: UK Agri-Tech Centre
Contact Detail:
UK Agri-Tech Centre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is a great way to stand out and give employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and values, and think about how your experience aligns with their goals. This will help you make a strong impression and show you're genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to contribute to PRIMAL's exciting journey.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the fitness industry shine through. We want to see that you’re genuinely excited about the role and how you can contribute to PRIMAL's mission of revolutionising gym spaces.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in marketing and customer leadership roles. We’re looking for specific examples that demonstrate your strategic thinking and ability to drive growth, so don’t hold back!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to connect your past experiences with our vision at PRIMAL, and show us how you can elevate our brand and customer strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at PRIMAL.
How to prepare for a job interview at UK Agri-Tech Centre
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you’ve done your homework on PRIMAL. Understand their products, their market position, and their unique selling points. This will not only show your genuine interest but also help you align your vision with theirs.
✨Showcase Your Strategic Thinking
As a Chief Marketing Officer, you’ll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully developed and executed marketing strategies in previous roles, especially those that drove customer engagement and loyalty.
✨Emphasise Collaboration Skills
Highlight your experience working with cross-functional teams, particularly in digital and sales. Be ready to discuss how you’ve fostered collaboration to achieve common goals, as this role requires a strong team-oriented approach.
✨Prepare Insight-Driven Examples
Since the role involves translating insights into business growth, come prepared with specific examples of how you’ve used data to inform marketing decisions. This could include metrics from past campaigns or customer feedback that led to significant changes.
