At a Glance
- Tasks: Lead student recruitment through innovative marketing and engaging campaigns.
- Company: Join UKAHAL, a forward-thinking online education provider transforming academic pathways.
- Benefits: Enjoy a competitive salary, hybrid work, and a bonus based on performance.
- Other info: Be part of a dynamic team with opportunities for growth and creativity.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Experience in marketing and student recruitment is essential.
The predicted salary is between 36000 - 36000 £ per year.
The UK Academy of Higher Academic Learning (UKAHAL) is a UK-based online education provider offering international academic pathways for students and digital learning services for organizations. UKAHAL’s mission is to make UK-quality education and training accessible, affordable, and globally inclusive, with a focus on academic integrity and meaningful innovation.
For individual learners, UKAHAL provides structured online routes into UK higher education, from academic bridge courses to international foundation and degree-level pathway programmes in Business and Management and Computing. For organizations, UKAHAL designs and delivers digital transformation of training, strategic education projects, and professional English and communication skills programs for global teams. The academy also develops bespoke digital learning solutions that are tailored, cost-effective, and scalable.
The Student Recruitment Marketing Manager will lead and deliver UKAHAL’s direct student recruitment through high-impact marketing, lead generation, and conversion activity. The role is accountable for building and managing a consistent pipeline of prospective students, ensuring effective conversion from initial enquiry through to enrolment. Admissions processing is managed by an external specialist provider; therefore, the focus of this role is on demand generation, applicant engagement, and conversion performance, ensuring a seamless front-end applicant experience.
This is a hands-on, performance-focused role within a growing organisation, with clear accountability for recruitment outcomes. The post-holder will work closely with the CEO & Principal, Director of Recruitment, Business Development & Growth and external partners to ensure that UKAHAL delivers a high-quality, compliant, and student-centred academic experience.
Main duties and responsibilities
- Student Recruitment & Pipeline Ownership
- Take full ownership of enquiry generation and conversion performance
- Manage the direct student recruitment pipeline from enquiry through to enrolment
- Deliver agreed student recruitment targets across UK and international markets
- Develop and implement recruitment plans aligned to intake cycles and targets
- Identify and prioritise key student segments and target markets
- Monitor and report on enquiry volumes, application progression, conversion rates, and enrolments
- Ensure a consistent monthly pipeline aligned to enrolment targets
- Marketing, Demand Generation & Digital Strategy
- Plan and deliver multi-channel marketing activity to generate high-quality leads
- Manage and optimise paid digital channels, including Meta (Facebook and Instagram) and Google Ads
- Manage marketing spend and ensure effective use of budget aligned to ROI
- Oversee and contribute to the creation of campaign content, marketing assets, and recruitment materials
- Lead on organic marketing channels, including social media strategy and delivery
- Develop and deliver video-based and multimedia content
- Plan and deliver live recruitment content, including webinars and virtual open events
- Website Management & Optimisation
- Take ownership of the UKAHAL website as a primary recruitment tool
- Continuously optimise the website to improve user experience, engagement, and conversion rates
- Work with external providers on design improvements and technical updates
- Conversion Strategy & Applicant Engagement
- Design and deliver structured conversion strategies across the applicant journey
- Build and manage CRM-led nurturing campaigns
- Deliver high-impact conversion activity, including webinars and events
- Identify and address drop-off points within the recruitment funnel
- Data, Systems & Performance Management
- Track and analyse recruitment and marketing performance across all channels
- Use data to improve targeting strategies, conversion rates, and cost efficiency
- Produce regular performance reports covering campaign effectiveness and recruitment outcomes
- Coordination with Admissions Provider
- Act as the primary liaison with the external admissions provider
- Participate in regular update calls and review weekly reports
- Maintain oversight of applicant progression through reporting and updates
- Market Insight & Pipeline Development
- Identify new opportunities to expand student recruitment activity
- Monitor competitor activity and trends within the sector
- Contribute to the development of future recruitment strategy
- Other Duties
- Contribute to institutional planning, risk management, and strategic development
- Participate in internal committees and working groups
- Undertake any other duties appropriate to the role as allocated by the directors
PERSON SPECIFICATION
- Statutory Requirements
- Eligibility to live and work in the UK (Essential)
- Qualifications
- Undergraduate degree or equivalent professional experience in marketing, business, education, or a related field (Essential)
- Professional qualification or postgraduate study in marketing, digital marketing, or a related discipline (Desirable)
- Experience and Knowledge
- Experience in student recruitment, marketing, lead generation, or a related role (Essential)
- Experience planning and delivering digital marketing campaigns (Essential)
- Experience managing the marketing funnel from enquiry generation through to conversion (Essential)
- Experience managing lead generation and conversion targets or KPIs (Essential)
- Experience using CRM systems to manage and optimise lead pipelines and conversion (Essential)
- Experience analysing performance data and improving campaign effectiveness (Essential)
- Experience delivering conversion-focused activity (Essential)
- Experience in higher education, skills, or training sector (Desirable)
- Experience working with international markets (Desirable)
- Experience working in a target-driven or growth-focused environment (Desirable)
- Skills and Abilities
- Strong understanding of digital marketing channels and performance optimisation (Essential)
- Ability to analyse performance data and translate insights into effective actions (Essential)
- Strong communication and engagement skills, with the ability to influence prospective students (Essential)
- Strong organisational and project management skills (Essential)
- Ability to work independently and take ownership of outcomes in a growth-focused role (Essential)
- Proficiency in CRM systems, marketing platforms, and analytics tools (Essential)
- Creative thinking and problem-solving skills (Essential)
- Personal Qualities
- Results-driven with a strong sense of accountability for performance and outcomes (Essential)
- Collaborative, professional, and solution-focused in approach (Essential)
- Proactive, self-motivated, and comfortable working in a fast-paced, evolving environment (Essential)
- Commercially aware while maintaining a student-centred approach (Essential)
- Professional, collaborative, and relationship-focused in working with internal and external stakeholders (Essential)
- Adaptable and resilient, with a positive and solution-focused mindset (Essential)
Student Recruitment Marketing Manager employer: UK Academy of Higher Academic Learning (UKAHAL)
The UK Academy of Higher Academic Learning (UKAHAL) is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a hybrid working model based in the vibrant Cobalt Business Park, Newcastle upon Tyne, employees benefit from a supportive culture that prioritises professional growth and development. UKAHAL is committed to making education accessible and inclusive, providing meaningful opportunities for its staff to contribute to impactful student recruitment strategies while enjoying competitive compensation and performance-based bonuses.
Contact Details:
UK Academy of Higher Academic Learning (UKAHAL) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Student Recruitment Marketing Manager
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We think you need these skills to ace Student Recruitment Marketing Manager
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at UK Academy of Higher Academic Learning (UKAHAL), make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of UK Academy of Higher Academic Learning (UKAHAL) and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at UK Academy of Higher Academic Learning (UKAHAL)
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that UK Academy of Higher Academic Learning (UKAHAL) might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at UK Academy of Higher Academic Learning (UKAHAL).
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
