At a Glance
- Tasks: Drive traffic and revenue for NAPA Auto Parts websites through data-led digital strategies.
- Company: Join Alliance Automotive Group, a leader in the automotive aftermarket.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on cross-functional teamwork and career advancement.
- Why this job: Make a real impact on eCommerce performance while leading innovative digital marketing initiatives.
- Qualifications: 5+ years in eCommerce or digital marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites. This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data‑led digital growth strategy. The successful candidate will combine strategic planning with hands‑on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives. This is a Manager‑level role with direct accountability for online marketing performance and significant cross‑functional influence.
Key Accountabilities
- Web Performance Ownership – Own and deliver online traffic, and conversion targets across assigned websites. Monitor and optimise KPIs with internal and external partners including: conversion rate (CVR), average order value (AOV), customer acquisition cost (CAC), return on ad spend (ROAS), organic traffic growth. Identify risks and opportunities through data analysis and market insight. Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
- Digital Strategy & Channel Management – Lead the SEO strategy (technical, on‑page, content and authority building). Oversee paid media activity in collaboration with external partners. Drive customer acquisition and retention initiatives across digital channels. Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Promotional & Trading Strategy – Develop and manage a commercially aligned promotional and trading calendar. Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives. Ensure product launches, seasonal activity, and key campaigns are effectively executed online. Use performance data to refine promotional effectiveness and margin contribution.
- Content & Brand Positioning – Oversee all non‑product digital content to ensure consistency of brand voice and messaging. Develop high‑performing landing pages to support lead generation and customer growth. Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
- Analytics, Reporting & Insight – Provide regular performance updates and actionable recommendations to senior stakeholders. Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends. Embed a test‑and‑learn culture across digital activity.
- Cross‑Functional Leadership – Act as the primary marketing owner of the online estate. Collaborate closely with IT / wider digital team, marketing, product & pricing, supply chain, sales & store operations. Influence stakeholders through data‑driven insight and commercial reasoning. Ensure digital activity supports broader business and network objectives.
Required Experience & Skills
- Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years’ experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of SEO strategy, paid media performance, UX optimisation, digital merchandising, promotional trading strategy.
- High level of commercial acumen and analytical capability.
- Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
- Strong project management and stakeholder engagement skills.
Preferred Experience
- Multi‑site or multi‑brand eCommerce management.
- Automotive, aftermarket, or retail sector experience.
- Experience managing both B2C and B2B / trade digital journeys.
- Experience working within a complex or matrix organisation.
Key Competencies
- Commercial ownership mindset.
- Strategic thinking with operational execution capability.
- Data-driven decision-making.
- Strong cross‑functional collaboration and influence.
- Customer‑centric approach.
- Results-focused and accountable.
Alliance Automotive Group is an equal opportunities employer.
eCommerce Manager in Birmingham employer: UK AAG Alliance Automotive UK Ltd
At Alliance Automotive Group, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As an eCommerce Manager, you will have the opportunity to lead innovative digital strategies while collaborating with cross-functional teams in a supportive environment that values professional growth and development. Our commitment to employee success is reflected in our comprehensive benefits package and a culture that encourages creativity and data-driven decision-making, making this an ideal place for those seeking meaningful and rewarding careers in the automotive sector.
Contact Details:
UK AAG Alliance Automotive UK Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in digital marketing and eCommerce. This is your chance to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company’s online presence. Understand their digital strategy and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining us!
We think you need these skills to ace eCommerce Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the eCommerce Growth Manager role. Highlight your experience in driving online traffic and conversion, and don’t forget to mention any specific metrics you've achieved. We want to see how you’ve made a measurable impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about eCommerce and how your skills align with our goals at StudySmarter. Be sure to mention any relevant projects or strategies you've implemented that relate to the job description.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your proficiency with tools like Google Analytics. Share examples of how you've used data to drive decisions and improve performance in previous roles. We love a data-driven mindset!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at UK AAG Alliance Automotive UK Ltd
✨Know Your Numbers
As an eCommerce Growth Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on conversion rates, average order values, and customer acquisition costs. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your SEO Savvy
Since this role involves leading the SEO strategy, make sure you can talk about your experience with technical SEO, content optimisation, and authority building. Prepare examples of successful SEO campaigns you've managed and the impact they had on traffic and conversions.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Think of specific instances where you've collaborated with IT, marketing, or sales teams to achieve a common goal. Highlight your ability to influence stakeholders with data-driven insights.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like optimising a website's performance or launching a new product online. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your strategic thinking and operational execution skills.
