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- Tasks: Lead EMEA marketing strategy, driving demand and brand influence across diverse regions.
- Company: UiPath is a leader in enterprise automation, transforming how the world works with innovative software.
- Benefits: Enjoy flexible work options, a supportive team, and opportunities for personal growth.
- Why this job: Shape the future of automation in a dynamic tech environment with a passionate global team.
- Qualifications: 12+ years in B2B tech marketing, with proven success in leading multi-country teams.
- Other info: Diversity and inclusion are core values; all backgrounds are encouraged to apply.
The predicted salary is between 72000 - 108000 £ per year.
Join to apply for the Vice President of Marketing EMEA role at UiPath
Join to apply for the Vice President of Marketing EMEA role at UiPath
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Life at UiPath
The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
Life at UiPath
The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
Why UiPath
At UiPath you’ll shape the future of Agentic Automation in one of the most dynamic regions
in tech. You’ll have the autonomy to innovate, a world-class product portfolio, and the
support of a passionate global team. Join us and help enterprises across EMEA transform the
way work gets done.
About The Role
UiPath is redefining enterprise automation with Agentic AI. We’re looking for a seasoned VP
of Marketing, EMEA to accelerate our next stage of growth across Europe, the Middle East,
and Africa. You’ll own end-to-end regional marketing—from field programs and digital
demand to PR/comms. Partnering closely with regional GTM leadership, you’ll turn global
strategy into local pipeline, brand influence, and customer success.
What You’ll Do
- Build and execute the EMEA marketing plan aligned to revenue targets, segment
priorities, and partner motions.
- Lead field marketing, digital demand working with the global team, events, ABM,
PR/AR, social, and partner marketing to drive opportunities and accelerate deals.
- Work closely with the BDR organisation, driving pipe gen, enablement, and
conversion.
- Localise global campaigns and create region-specific plays for enterprise and
commercial segments.
- Own regional brand and thought-leadership strategy,earned media, analyst outreach,
executive visibility, and customer advocacy.
- Partner with Sales, Partner, and Customer Success leaders to align territories,
coverage models, and account plans.
- Establish a data-driven marketing engine: forecasting, budgeting, and reporting
against pipeline, attribution, and ROI goals.
- Build and mentor a diverse, high-performing team across multiple countries and time
zones.
What You’ll Bring
- 12+ years’ experience in B2B tech marketing, including 5+ years leading multi-
country EMEA teams for a high-growth SaaS or enterprise software company.
- Proven success scaling field + digital demand programs that deliver >$200 M pipeline
annually.
- Hands-on expertise in regional demand generation, marketing automation, and
pipeline analytics.
- Strong background in PR/AR and executive communications to build a strong PR &
thought leadership program across the region.
- Demonstrated ability to influence GTM, product, and exec stakeholders and to
operate as part of a Global Demand Gen leadership team.
- Fluency in English; additional European languages a plus.
- Willingness to travel ~30 % across EMEA.
Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants\’ privacy rights. To review these and other legal disclosures, visit our privacy policy.
Seniority level
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Seniority level
Executive
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Software Development
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Vice President of Marketing EMEA employer: UiPath
Contact Detail:
UiPath Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President of Marketing EMEA
✨Tip Number 1
Network with professionals in the B2B tech marketing space, especially those who have experience in EMEA markets. Attend industry events and webinars to connect with potential colleagues or mentors who can provide insights into UiPath's culture and expectations.
✨Tip Number 2
Familiarise yourself with UiPath's product portfolio and recent developments in the automation sector. Being knowledgeable about their offerings will help you demonstrate your passion for the company and its mission during any discussions.
✨Tip Number 3
Prepare to discuss your previous successes in scaling marketing programmes, particularly in generating significant pipeline revenue. Use specific metrics and examples to illustrate your impact, as this role demands a strong track record in driving results.
✨Tip Number 4
Showcase your leadership style and how you've built diverse teams in the past. Highlight your ability to mentor and develop talent across different cultures, as this is crucial for managing a high-performing team across multiple countries.
We think you need these skills to ace Vice President of Marketing EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B tech marketing, especially any leadership roles in EMEA. Use specific metrics to demonstrate your success in scaling marketing programs and generating pipeline.
Craft a Compelling Cover Letter: In your cover letter, express your passion for automation and how your background aligns with UiPath's mission. Mention specific achievements that showcase your ability to drive marketing strategies and influence stakeholders.
Showcase Leadership Skills: Emphasise your experience in building and mentoring teams across multiple countries. Provide examples of how you've successfully led diverse teams and driven results in a high-growth environment.
Highlight Data-Driven Approach: Discuss your expertise in establishing data-driven marketing engines. Include examples of how you've used forecasting, budgeting, and reporting to achieve pipeline and ROI goals in previous roles.
How to prepare for a job interview at UiPath
✨Showcase Your Leadership Experience
As a candidate for the Vice President of Marketing EMEA, it's crucial to highlight your leadership experience. Prepare specific examples of how you've successfully led teams across multiple countries and driven significant marketing initiatives in the B2B tech space.
✨Demonstrate Data-Driven Decision Making
UiPath values a data-driven approach. Be ready to discuss how you've used analytics to inform your marketing strategies, forecast results, and measure ROI. Bring examples of successful campaigns where you leveraged data to optimise performance.
✨Align with Company Values
Familiarise yourself with UiPath's commitment to automation and its core values of curiosity, generosity, and authenticity. During the interview, express how your personal values align with theirs and how you can contribute to their mission.
✨Prepare for Regional Specifics
Since this role focuses on the EMEA region, research the unique challenges and opportunities within different markets. Be prepared to discuss how you would tailor global marketing strategies to resonate with local audiences and drive engagement.