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- Tasks: Plan and manage exciting paid social campaigns for trendy womenswear brands.
- Company: Dynamic fashion company committed to sustainability and ethical practices.
- Benefits: Competitive salary, product discounts, and a creative work environment.
- Other info: Opportunity to grow your skills in a supportive and innovative setting.
- Why this job: Join a passionate team and make a real impact in the fashion industry.
- Qualifications: Proven experience in paid social, especially within fashion or lifestyle brands.
The predicted salary is between 40000 - 50000 £ per year.
Our client has two womenswear brands. One of understated luxury, taking influence from fashion and the wider art world and crafting clothes in beautiful natural fabrics. The other offers unique designs with a modern bohemian, cool-girl vibe. The main markets for both brands are the US, UK and Germany. They are building expertise as a multi-channel retailer with flagship brick-and-mortar stores to support digital and print marketing. With a design studio based in South London, and a Distribution Centre in the Midlands, they employ 150 people with a turnover in excess of £50m, growing and profitable. Privately owned, the business is run for the long term with a commitment to delivering the best possible products and service to win customer loyalty. They have a genuine and long-established commitment to understanding the environmental impact as well as the ethical responsibility that comes with running their business. The range is made using 99.6% natural fibres and they are a member of the Fair Wear Foundation, an independent multi-stakeholder organisation that works with garment brands, garment workers and industry influencers to improve labour conditions in garment factories.
They are now seeking a driven and experienced Paid Social Manager to drive growth, brand awareness and sales across their paid social channels.
Paid Social Manager - The Role:- Plan, launch, and manage paid social campaigns for both brands
- Work with the Head of Paid Media to form paid social strategies and regularly review performance
- Execute full-funnel campaigns across Meta, TikTok, and Pinterest
- Manage budgets and performance across UK, US, and Germany markets
- Grow followers and brand awareness across Instagram, Facebook, TikTok, and Pinterest
- Drive measurable revenue and ROAS from paid social channels
- Balance upper-funnel brand activity with lower-funnel conversion campaigns
- Identify and scale winning audiences, formats, and creative
- Work closely with the design team to brief, develop, and refine paid social assets
- Lead A/B testing of creative, formats, copy, and audiences
- Use performance insights to inform creative direction and future briefs
- Partner with the marketing team and brand managers to align paid social with seasonal stories and launches, key trading moments, and organic social activity
- Ensure paid activity supports wider brand and commercial objectives
- Monitor, analyse, and report on campaign performance
- Track KPIs including ROAS, CPA, CAC, engagement, reach, and follower growth
- Present insights and recommendations clearly to stakeholders
- Use data to continuously optimise performance and strategy
- You must have proven paid social experience within fashion, lifestyle, or DTC brands
- Strong hands-on experience with Meta Ads Manager
- Confident with analytics, performance reporting, and optimisation
- Commercial mindset with strong attention to brand detail
- Able to take ownership and deliver results quickly
- The ability to speak German is an advantage, especially for managing campaigns and communications in the German market.
- Excellent salary DOE
- Benefits including product discount
Due to the anticipated interest in this role only shortlisted candidates will be contacted.
Paid Social Manager employer: U&I Search
Contact Detail:
U&I Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager
✨Tip Number 1
Get your networking game on! Connect with people in the fashion and lifestyle sectors, especially those who work with paid social. Attend industry events or join online groups to make valuable contacts that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. Include metrics like ROAS and engagement rates to demonstrate your impact. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Stay updated on trends! Follow the latest developments in paid social advertising, especially within the fashion industry. Being knowledgeable about new platforms and strategies will show you're passionate and ready to hit the ground running.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, including the Paid Social Manager position. By applying directly, you’ll ensure your application gets the attention it deserves and you can showcase your enthusiasm for the brand.
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion and lifestyle brands shine through. We want to see how your experience aligns with our client's unique aesthetic and commitment to quality.
Be Data-Driven: Since the role involves a lot of analytics, make sure to highlight your experience with performance reporting and optimisation. We love numbers, so share any metrics that showcase your success in previous campaigns!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Paid Social Manager role. We appreciate attention to detail!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s get started on this journey together!
How to prepare for a job interview at U&I Search
✨Know Your Brands Inside Out
Before the interview, dive deep into the two womenswear brands. Understand their unique selling points, target audiences, and how they position themselves in the market. This knowledge will help you demonstrate your passion and alignment with their values during the conversation.
✨Showcase Your Paid Social Expertise
Prepare to discuss specific campaigns you've managed in the past, especially within fashion or lifestyle sectors. Be ready to share metrics that highlight your success, such as ROAS and engagement rates. This will show them you have the hands-on experience they're looking for.
✨Be Ready for Creative Discussions
Since the role involves working closely with the design team, think about how you can contribute creatively. Bring examples of successful A/B tests you've conducted and be prepared to discuss how you use insights to inform creative direction. This will showcase your collaborative spirit and strategic thinking.
✨Understand the Market Dynamics
Familiarise yourself with the UK, US, and German markets, especially in terms of social media trends and consumer behaviour. If you can speak German, practice a few key phrases to impress them. Showing that you understand the nuances of each market will set you apart from other candidates.