At a Glance
- Tasks: Drive marketing strategies to boost brand awareness and user engagement across UK and Europe.
- Company: Join uhomes.com, a global leader in student accommodation solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with exciting opportunities to engage with students and communities.
- Why this job: Make a real impact in the student housing market while working with a passionate team.
- Qualifications: 4-7 years in marketing, social media savvy, and strong leadership skills.
The predicted salary is between 40500 - 49500 £ per year.
uhomes. com is a global student accommodation platform dedicated to helping international students find suitable housing around the world.
With strong market presence across the UK and international student markets, we work closely with accommodation providers, student societies, universities and local student benefit partners to deliver both housing solutions and student lifestyle experiences.
We are looking for a commercially minded and highly organised Marketing Manager to drive growth in UK domestic and European markets, including user acquisition, community engagement, and cross-channel marketing execution.
Key Responsibilities
- 1. UK and European Market Growth Strategy
- Develop and execute local marketing strategies to increase brand awareness, lead generation, and booking conversion within the UK and European market.
- Identify new user acquisition opportunities through both online and offline channels to expand UK domestic and European market.
- Support seasonal campaigns including: intake campaigns, accommodation launches, university open days, welcome events, graduation season activities etc.
- 2. Social Media & Content Operations
- Supervise localised content production across platforms including Tik Tok, Instagram UK accounts, Rednote, You Tube
- Hands-on execution to ensure consistent publishing schedules and content quality standards.
- Guide the team in creating: short-form videos, student interviews, student lifestyle content, property showcases, live streaming sessions
- 3. Offline Events
- Lead planning and execution of UK and Europe based offline activations including: student accommodation events, university road show, app registration events etc.
- Ensure events support both: community engagement, measurable lead generation, Manage budgets, logistics, venue coordination, and event reporting.
- 4. Partnership & Business Development
- Build and maintain relationships with: student unions, student societies, accommodation providers, local businesses, KOLs/influencers, cross-industry partners
- Explore partnership opportunities that support: traffic exchange, brand exposure, lead acquisition, booking conversion
- Supervise KOL and student ambassador recruitment initiatives.
- 5. Cross-Functional Collaboration
- Work closely with: UK sales teams, different regional marketing teams, China HQ marketing teams to ensure market alignment and lead generation performance.
- Coordinate integrated campaigns across multiple regions and source markets.
- 6. Team Management & Performance Supervision
- Manage and supervise the daily performance of the team members
Requirements
- 4-7 years experience in marketing communication industry.
- Experience in social media operations and content-driven growth.
- Comfortable working in a fast-paced and target-driven environment.
- Strong communication and stakeholder management abilities.
- Previous experience managing a team or supervising junior staff preferred.
- Preferred Skills
- Experience with Tik Tok, Instagram, Meta Ads, or influencer campaigns.
- Experience organising offline events or student/community activations.
- Ability to analyse performance data and optimise campaign effectiveness.
- Experience in student accommodation, education, marketplace platforms is preferred.
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Marketing Manager employer: uhomes.com
At uhomes.com, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. Our team members enjoy comprehensive training and development opportunities tailored to enhance their skills in sales and marketing, particularly within the vibrant Indian market. With a focus on innovation and collaboration, we offer a supportive environment where entry-level candidates can thrive and make a meaningful impact in the student housing sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for uhomes.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like uhomes.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with uhomes.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at uhomes.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit uhomes.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of uhomes.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about uhomes.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at uhomes.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at uhomes.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At uhomes.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
