At a Glance
- Tasks: Lead marketing strategies and manage a dynamic team to boost brand awareness and user engagement.
- Company: Join uhomes.com, a global leader in student accommodation solutions.
- Benefits: Enjoy a competitive salary, commission, performance bonuses, and a vibrant work culture.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the student housing market while developing your marketing skills.
- Qualifications: Fluent in Mandarin and English with 4+ years in marketing; team management experience preferred.
The predicted salary is between 40000 - 50000 € per year.
Location: In-person
Job Type: Full-time
Schedule: Monday to Friday
Compensation: Competitive salary, commission, and performance bonuses
About Us
uhomes.com is a global student accommodation platform dedicated to helping international students find suitable housing around the world. With strong market presence across the UK and international student markets, we work closely with accommodation providers, student societies, universities and local student benefit partners to deliver both housing solutions and student lifestyle experiences.
We are looking for a commercially minded and highly organised UK Marketing Manager to supervise and lead our UK-based international marketing team, supporting UK and European market growth, user acquisition, community engagement, and cross-channel marketing execution.
Key Responsibilities
- UK and European Market Growth Strategy
- Develop and execute local marketing strategies to increase brand awareness, lead generation, and booking conversion within the UK and European market.
- Identify new user acquisition opportunities through both online and offline channels to expand UK domestic and European market.
- Support seasonal campaigns including: intake campaigns, accommodation launches, university open days, welcome events, graduation season activities etc.
- Team Management & Performance Supervision
- Manage and supervise the daily performance of the UK Marketing Specialist team.
- Ensure team members meet monthly KPIs across: lead-generation driven content production, digital marketing, event organization, cross-industry partnerships, etc.
- Monitor performance metrics, incentive achievement, and workflow execution based on company performance policies.
- Conduct regular performance reviews, coaching sessions, and development planning.
- Coordinate task allocation across different marketing functions including: social media/ short video/live streaming/ offline events in universities and student accommodations/ partnership development etc.
- Social Media & Content Operations
- Supervise localised content production across platforms including TikTok, Instagram UK accounts, Rednote, YouTube.
- Hands-on execution to ensure consistent publishing schedules and content quality standards.
- Guide the team in creating: short-form videos, student interviews, student lifestyle content, property showcases, live streaming sessions.
- Offline Events
- Lead planning and execution of UK and EU based offline activations including: student accommodation events, university road show, app registration events etc.
- Ensure events support both: community engagement, measurable lead generation, manage budgets, logistics, venue coordination, and event reporting.
- Partnership & Business Development
- Build and maintain relationships with: student unions, student societies, accommodation providers, local businesses, KOLs/influencers, cross-industry partners.
- Explore partnership opportunities that support: traffic exchange, brand exposure, lead acquisition, booking conversion.
- Supervise KOL and student ambassador recruitment initiatives.
- Cross-Functional Collaboration
- Work closely with: UK sales teams, different regional marketing teams, China HQ marketing teams to ensure market alignment and lead generation performance.
- Coordinate integrated campaigns across multiple regions and source markets.
Requirements
- Native mandarin speaking and strong English communication skills is required.
- 4+ years experience in marketing communication industry.
- Experience in social media operations and content-driven growth.
- Comfortable working in a fast-paced and target-driven environment.
- Strong communication and stakeholder management abilities.
- Previous experience managing a team or supervising junior staff preferred.
Preferred Skills
- Experience with TikTok, Instagram, Rednote, Meta Ads, or influencer campaigns.
- Experience organising offline events or student/community activations.
- Ability to analyse performance data and optimise campaign effectiveness.
- Experience in student accommodation, education, marketplace platforms is preferred.
Marketing Manager (Chinese Speaking) in London employer: uhomes.com
At uhomes.com, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through comprehensive training programmes, performance bonuses, and a collaborative environment where innovative ideas are encouraged. Join us to make a meaningful impact in the international student accommodation sector while enjoying the vibrant lifestyle that London has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Chinese Speaking) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got experience in social media or event management. This is your chance to shine and demonstrate what you can bring to the table, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute to their goals. Practice common interview questions and come up with examples from your past experiences that showcase your skills and achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager (Chinese Speaking) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in marketing communication, especially in social media and content-driven growth. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and your understanding of the student accommodation market. Let us know why you’re the perfect fit for our team!
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use metrics to demonstrate your impact, like lead generation or successful campaigns. We love numbers that tell a story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at uhomes.com!
How to prepare for a job interview at uhomes.com
✨Know Your Market
Before the interview, dive deep into the UK and European student accommodation market. Understand the trends, challenges, and opportunities. This will not only show your enthusiasm but also demonstrate your commercial mindset, which is crucial for the Marketing Manager role.
✨Showcase Your Team Management Skills
Be ready to discuss your experience in managing teams. Prepare examples of how you've supervised performance, conducted reviews, and motivated team members. Highlighting your leadership style will resonate well with the interviewers, as they’re looking for someone who can effectively lead their marketing team.
✨Demonstrate Social Media Savvy
Since the role involves overseeing social media operations, come prepared with insights on successful campaigns you've executed. Discuss specific platforms like TikTok and Instagram, and share how you’ve used content to drive engagement and lead generation. This will show that you’re hands-on and understand the digital landscape.
✨Prepare for Event Planning Questions
Expect questions about your experience with offline events and activations. Have a few examples ready where you successfully planned and executed events, managed budgets, and achieved measurable outcomes. This will highlight your organisational skills and ability to engage with the community, which is key for this position.
