At a Glance
- Tasks: Shape and deliver culturally relevant campaigns with creators and celebrities.
- Company: Join Edelman, a trusted voice in communication and cultural marketing.
- Benefits: Dynamic work environment, competitive salary, and opportunities for growth.
- Other info: Diverse and inclusive workplace that values creativity and collaboration.
- Why this job: Make an impact in entertainment and culture through innovative partnerships.
- Qualifications: Experience in creator partnerships and a passion for storytelling.
The predicted salary is between 40000 - 50000 € per year.
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes delivering partnership solutions for our clients across creator & celebrity partnerships, content, live experiences and sport.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a fast-paced, culturally driven environment where a passion for entertainment, sport and storytelling is matched with the ambition to create work that drives real business impact.
As an Account Manager, Creator & Celebrity Partnerships, you will play a central role in shaping and delivering culturally relevant campaigns that connect brands with audiences through creators and celebrities. This is not a high-volume influencer management role - instead, it requires a strategic and creative thinker who can deliver standout, culturally resonant work.
You will lead campaigns that span social-first creator content (TikTok, Instagram, YouTube) while also developing and executing partnerships with macro creators and celebrities to create impactful campaign moments. You will also bring a strong understanding of storytelling formats — including long-form content such as YouTube series and podcasts - and how creators and celebrities can be leveraged within them.
Responsibilities- Contribute to and help shape creator & celebrity partnership strategies, including defining objectives, audiences, deliverables and budgets.
- Lead the delivery of creator-led social campaigns across TikTok, Instagram and YouTube, ensuring content is platform-native, culturally relevant and impactful.
- Develop and manage partnerships with macro creators and celebrities to create standout campaign moments that drive reach and cultural relevance.
- Identify opportunities for storytelling-driven content formats (e.g. YouTube series, podcasts, episodic content) and integrate creators and celebrities effectively within them.
- Collaborate closely with UEG client leads and Edelman teams (PR, social, brand, digital) to deliver integrated campaigns.
- Manage end-to-end campaign delivery, from ideation and talent sourcing through to execution, optimisation and reporting.
- Build and maintain strong relationships with creators, celebrity talent, agents and managers.
- Negotiate and manage creator and celebrity contracts, ensuring successful delivery and value for clients.
- Management and overseeing of a creator and celeb vetting workstream.
- Present and sell in ideas, campaign approaches and content strategies to clients and internal stakeholders.
- Thrive in fast-turnaround environments, delivering high-quality work under pressure.
- Stay ahead of cultural trends across entertainment, sport and social platforms, applying insights to campaign work.
- Support new business pitches, cultural insights work and ongoing development of the agency’s creator & celebrity offering.
- Proven experience in creator & celebrity partnerships, social campaigns or cultural marketing.
- Background in an agency environment delivering fast-paced, culturally relevant campaigns.
- Strong understanding of social platforms (TikTok, Instagram, YouTube) and how creators operate within them.
- Experience working with macro creators and/or celebrities on brand campaigns.
- Understanding of storytelling formats across digital platforms, including long-form content such as YouTube and podcasts.
- Strong client management, communication and presentation skills.
- Experience negotiating and managing creator/celebrity contracts.
- Highly organised with strong project management capabilities.
- Commercially minded with the ability to balance creativity and business outcomes.
- A proactive, solutions-focused mindset with the ability to thrive in a fast-moving environment.
- Deep interest in culture, entertainment and sport.
- Strong creative instincts and a passion for storytelling.
- Comfortable operating in a fast-paced, high-pressure environment.
- Collaborative team player with strong stakeholder management skills.
- Detail-oriented with a high standard for quality and execution.
This role is suited to someone who understands how to create meaningful cultural moments through creators and celebrities — not someone focused on high-volume influencer campaign delivery. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Creator & Celebrity Partnerships Specialist in London employer: UEG UK
Edelman is an exceptional employer that champions a culture of boldness, empathy, and curiosity, fostering an inclusive environment where diverse voices are celebrated. As a Creator & Celebrity Partnerships Specialist, you will thrive in a dynamic, fast-paced setting that values creativity and collaboration, offering ample opportunities for professional growth and the chance to work on culturally impactful campaigns. With a commitment to employee well-being and development, Edelman provides a supportive workplace that encourages innovation and meaningful contributions to the world of entertainment and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Creator & Celebrity Partnerships Specialist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re not just good but also culturally relevant. Use examples from pop culture that resonate with the audience to demonstrate your understanding of the market.
✨Tip Number 3
Stay ahead of trends! Keep an eye on what’s hot in entertainment and social media. This knowledge will not only help you in interviews but also in crafting campaigns that truly connect with audiences.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with creator and celebrity partnerships, and let your passion shine through!
We think you need these skills to ace Creator & Celebrity Partnerships Specialist in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for entertainment, sport, and storytelling shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Edelman.
Tailor Your Experience:Make sure to highlight your relevant experience in creator and celebrity partnerships. We love seeing how your background aligns with our fast-paced, culturally driven environment, so don’t hold back on those standout projects!
Be Authentic:We value diversity and authenticity, so be yourself in your application. Share your unique perspective and how it can contribute to our mission of creating impactful campaigns that resonate with audiences.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at UEG UK
✨Know Your Creators and Celebrities
Before the interview, dive deep into the creators and celebrities relevant to the role. Understand their styles, past collaborations, and how they resonate with different audiences. This knowledge will help you demonstrate your cultural marketing expertise and show that you're genuinely passionate about the industry.
✨Showcase Your Strategic Thinking
Prepare to discuss specific campaigns you've worked on that required strategic planning and creativity. Be ready to explain how you defined objectives, identified target audiences, and measured success. This will highlight your ability to lead impactful campaigns in a fast-paced environment.
✨Demonstrate Your Storytelling Skills
Since storytelling is key in this role, come prepared with examples of how you've integrated creators and celebrities into compelling narratives. Discuss different formats you've worked with, like YouTube series or podcasts, and how these contributed to campaign success.
✨Be Ready to Collaborate
Edelman values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of how you’ve built relationships with clients, creators, and internal stakeholders to deliver successful campaigns. This will show that you can thrive in a collaborative environment.
