At a Glance
- Tasks: Lead brand and digital marketing strategies to boost awareness and engagement.
- Company: Join UCS College Group, a dynamic and inclusive organisation.
- Benefits: Enjoy generous holidays, wellbeing days, and a fantastic pension scheme.
- Other info: We value diversity and are committed to supporting all applicants.
- Why this job: Make a real impact on student recruitment and brand development.
- Qualifications: Experience in brand and digital marketing with strong leadership skills.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a strategic Brand & Digital Marketing Manager to join our high performing Marketing Team. Reporting to the Group Director of Marketing & Student Recruitment, you will lead on the development, implementation and management of the Brand and Digital Marketing Strategy, across UCS College Group, including our four colleges and University Centre Somerset.
As the organisation’s brand champion, you will drive brand awareness, strengthen reputation and ensure a consistent brand presence across all marketing, communications and digital channels. You will oversee the delivery of digital marketing campaigns that support student recruitment, engagement and growth objectives, and enhance the customer journey across all touchpoints.
You will lead the planning and execution of design, creative content, and digital marketing activities, using data insight to continuously optimise our digital presence. The successful candidate will have experience of brand and digital marketing, with a proven ability to lead and inspire teams, manage multiple projects and deliver high-quality digital campaigns that achieve ambitious targets.
Strong stakeholder management skills, commercial awareness and a passion for brand development and digital innovation are essential.
UCS College Group offers a range of fantastic employee benefits including:
- Generous pension scheme
- Competitive holiday entitlement
- Dedicated CPD days
- 2 wellbeing days
- 2-week Christmas closure
- On-site discounted gym
- Free parking
- Discount platform
- Employee Assistance Programme
UCS College Group is committed to equality, diversity and inclusion and welcomes applicants from all backgrounds and communities. We are also a disability confident employer and we’ll do all we can to help with your application. Please let us know if you need to request reasonable adjustments. We encourage everyone to apply who wishes to and we believe that everyone should have an equal opportunity.
Brand & Digital Marketing Manager in Bridgwater employer: UCS College Group
UCS College Group is an exceptional employer that prioritises employee well-being and professional growth, offering a generous pension scheme, competitive holiday entitlement, and dedicated CPD days. Our inclusive work culture fosters creativity and collaboration, making it an ideal environment for a Brand & Digital Marketing Manager to thrive while driving impactful marketing strategies across our colleges. With unique benefits like a two-week Christmas closure and on-site gym facilities, we ensure our team members enjoy a balanced and fulfilling work-life experience.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Digital Marketing Manager in Bridgwater
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UCS College Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UCS College Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UCS College Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UCS College Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Digital Marketing Manager in Bridgwater
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UCS College Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UCS College Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about UCS College Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UCS College Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UCS College Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UCS College Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
