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For Companies At a Glance
- Tasks: Lead creative digital marketing campaigns to attract students and enhance UCL's global presence.
- Company: UCL, a top-ranked university committed to inclusivity and innovation.
- Benefits: Exciting opportunities, hybrid working, and a range of great benefits.
- Why this job: Shape student engagement through impactful storytelling and data-driven strategies.
- Qualifications: Experience in digital marketing, strong copywriting, and analytical skills.
- Other info: Join a diverse team and contribute to a culture of creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
About us
UCL is a globally leading university with a long‑standing commitment to inclusivity and innovation. Founded in 1826 in the heart of London, we were the first university in England to welcome students of any religion and the first to admit women to university education. Today, UCL is home to more than 50,000 students and 16,000 staff and is consistently ranked among the world’s top 10 universities.
About the role
We are seeking a creative and analytical Senior Marketing Communications Officer to lead our paid student recruitment advertising campaigns and help strengthen UCL’s global reach. This role offers an exciting opportunity to shape how prospective students engage with UCL through strategic, data‑driven digital marketing. Working closely with the Marketing Communications Manager, you will develop and deliver high‑quality digital campaigns across multiple platforms. You will collaborate with internal teams and external media and creative agencies to plan activity, optimise performance and ensure campaigns support UCL’s student recruitment objectives.
A key part of the role will involve producing compelling, authentic content for both paid and organic channels, working directly with students and alumni to bring real voices into our storytelling. Analytical insight will be central to your success. You will monitor campaign performance, analyse lead data and work with CRM and Digital teams to provide clear, actionable reporting. Your work will help drive decision‑making, support continuous improvement and ensure campaigns deliver measurable results. This is a permanent role, available from 12 January 2026. UCL operates hybrid working, with two days per week based at our King’s Cross office.
About you
You are a strategic, creative marketer with a strong understanding of digital communications and student recruitment within UK higher education. With experience delivering impactful digital campaigns, you are confident working across multiple channels and using CRM systems to track engagement and performance. You bring:
- Experience delivering paid advertising campaigns
- Familiarity with media agencies and multi‑channel media plans
- Strong copywriting skills and the ability to produce accurate, engaging content
- Analytical skills to interpret and present complex data
- Experience working with content creators and managing outputs
- Excellent communication skills and a collaborative working style
You are organised, detail‑focused and able to work independently or as part of a team, consistently delivering high‑quality work to deadlines.
What we offer
As well as exciting opportunities, UCL offers a range of great benefits.
Our commitment to Equality, Diversity and Inclusion
As London’s Global University, we know diversity fosters creativity and innovation. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong. We particularly encourage applications from candidates underrepresented in UCL’s workforce, including those from Black, Asian and ethnic minority backgrounds, disabled people, and – for Grade 9 and 10 roles – women.
Senior Marketing Communications Officer (Advertising) in City of London employer: UCL
Contact Detail:
UCL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Communications Officer (Advertising) in City of London
✨Tip Number 1
Network like a pro! Reach out to current or former UCL employees on LinkedIn. A friendly chat can give you insider info about the role and help you stand out when applying.
✨Tip Number 2
Show off your creativity! Prepare a mini portfolio of your best digital campaigns or content pieces. This will not only showcase your skills but also demonstrate your passion for marketing communications.
✨Tip Number 3
Be data-savvy! Brush up on your analytical skills and be ready to discuss how you've used data to drive campaign success in past roles. UCL loves a candidate who can back up their strategies with solid insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the UCL community.
We think you need these skills to ace Senior Marketing Communications Officer (Advertising) in City of London
Some tips for your application 🫡
Show Your Creative Side: When crafting your application, let your creativity shine through! Use engaging language and examples that showcase your experience in digital marketing and storytelling. Remember, we want to see how you can bring UCL's voice to life!
Be Data-Driven: Since this role is all about analytical insight, make sure to highlight your experience with data analysis. Share specific examples of how you've used data to drive campaign decisions and improve performance. We love numbers that tell a story!
Tailor Your Content: Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. Show us how your background aligns with UCL’s mission and the specific requirements of the Senior Marketing Communications Officer role.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at UCL!
How to prepare for a job interview at UCL
✨Know Your Audience
Before the interview, take some time to research UCL's values and mission. Understand their commitment to inclusivity and innovation, and think about how your experience aligns with these principles. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of past digital marketing campaigns you've led, especially those related to student recruitment. Be ready to discuss the strategies you used, the results achieved, and how you analysed data to optimise performance. This will demonstrate your analytical skills and ability to deliver measurable results.
✨Engage with Storytelling
Since the role involves producing compelling content, think about how you can incorporate storytelling into your interview. Share experiences where you worked with students or alumni to create authentic narratives. This will highlight your copywriting skills and your understanding of engaging content creation.
✨Ask Insightful Questions
Prepare thoughtful questions to ask at the end of your interview. Inquire about UCL's current marketing strategies or how they measure the success of their campaigns. This shows your interest in the role and your proactive approach to understanding their needs and challenges.