At a Glance
- Tasks: Create and manage engaging social media content to boost brand awareness and student recruitment.
- Company: Join UCFB, a dynamic institution focused on innovative marketing and communications.
- Benefits: Gain hands-on experience, develop your skills, and enjoy a vibrant work culture.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the education sector while showcasing your creativity on social media.
- Qualifications: Passion for social media, strong communication skills, and a flair for content creation.
The predicted salary is between 31500 - 38500 £ per year.
The post-holder will support UCFB's marketing, brand objectives and student recruitment through high-quality social media, content and communications activity.
With day-to-day ownership of UCFB's organic social media channels, website and digital foot-print, the role will plan, create and publish engaging content, deliver targeted communications, support wider external communications and use performance insight to increase awareness, engagement, leads, applications and enrolment across Undergraduate, Postgraduate
- Main activities
- 1.
Working closely with the Marketing Manager and Marketing Executive to support overall Undergraduate, Postgraduate and Executive Education recruitment with a key focus on generating leads, increasing brand awareness and supporting our digital footprint.
- 2.
Manage the day-to-day delivery of UCFB's organic social media channels, including Instagram, Tik Tok, Linked In, Facebook, X and You Tube, covering scheduling, publishing and community management.
- 3.
Support and maintain a forward-looking social media content calendar, proactively identifying stories and content opportunities from across UCFB and coordinating activity with Marketing, Design, Content and wider internal teams. written copy and live or reactive content, attending UCFB campuses, student, recruitment and industry events when required.
- 4.
Brief and coordinate creative assets for social media and marketing communications, ensuring content is accurate, accessible, on brand and suitable for the intended audience and platform.
- 5.
Monitor social media trends, platform developments, competitor activity and emerging content formats, testing new approaches where appropriate and applying learning to future activity.
- 6.
Research, write and optimise news articles, SEO-led articles and wider content marketing pieces for the UCFB website, using audience insight and search best practice to support organic visibility, brand awareness, engagement and student recruitment.
- 7.
Support UCFB's PR, earned media and external communications activity by identifying newsworthy stories, drafting website and news content, gathering quotes and case studies, and supporting communications with partners and external organisations.
- 8.
Use the CRM system to prepare and deliver targeted communications to prospective students, applicants, current students, alumni, supporting both recruitment and con-version activity and monitoring campaign success.
- 9.
Support with updating relevant website content, campaign landing pages, listing pro-files and partner websites to ensure UCFB's digital footprint is accurate, timely and on brand.
- 10. Support integrated marketing campaigns around key seasonal events and dates, with particular ownership of organic social media activation and content requirements.
- 11.
Analyse the performance of social media, website and communications activity using channel analytics, Google Analytics and Google Looker Studio, bringing forward recommendations to improve reach, engagement and conversion.
- 12.
Manage relevant communications projects and tasks in our project management system, working collaboratively across the Marketing team to meet deadlines and supporting wider marketing activity and distribution of materials when required.
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Social Media and Communications Executive employer: UCFB
As a Product Owner at our company, you will thrive in a dynamic work culture that prioritises innovation and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages growth and creativity. Located in a vibrant area, our team enjoys a balanced work-life experience while contributing to impactful projects that shape the future of our systems and platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Communications Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UCFB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UCFB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UCFB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UCFB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and Communications Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UCFB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UCFB:Show us that you’ve done your homework! In your application, briefly mention what you admire about UCFB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UCFB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UCFB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UCFB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
